Nowadays, more and more home stores feel that development is difficult. Some wardrobe merchants even said that it is difficult to improve profit margins at present. As a result, the promotion has become the most important means of the home industry such as the wardrobe, and has become the culprit of homogenization of the store.
This "Red Sea" strategy eventually led to businesses even selling at a loss, the reason is realistic and cruel: "If you do not engage in promotions, the products can not be sold, the loss is more." They often make fuss about the means of promotion, so the promotion trap "created by chance."
Consumers call for overall home
I have to admit that more home stores may allow consumers to purchase a wider range of home products, but home decoration is a systematic project, not just a simple superposition of various home products.
Today, there are tens of thousands of domestic and foreign furniture brands scattered in major home stores, not to mention how difficult it is to carefully select thousands of household items, even if it is a rough walk. Ten stores have already made people on the verge of collapse.
Even if consumers are struggling to choose every home product they like, they are only taking a small step on the road to realizing their dreams at home. Because the family products that these forests have combined have become what they will look like, they only know when the home furnishings are finished, and at this time consumers often find that the actual home effects are not the same as the original renderings of the designers. Far, it is also very different from the effect I imagined.
The reason is that consumers can't see the real-life appearance of these products when they are together after the home products are bought.
Identify the needs of consumers
“We must study the needs of consumers before we can achieve the transformation from manufacturing to service.†Wang Jianbin, president of Mingzhu Furniture, believes that the furniture industry is different from other industries. It has a very close relationship with people, whether it is work or life. Can not do without furniture. As a company, we are a person who brings a better life to the consumer group. Therefore, it is necessary to constantly study the changes in the space and lifestyle of consumers. More importantly, after studying this project, we must use our limited resources and capabilities to build our home industry chain.
Sun Tao, director of marketing at Haodi Furniture, also believes that to improve the value of furniture and the level of consumer services, it is firstly demand-oriented. Compared with other industries, the furniture industry is lagging behind in research and development. Furniture has always been on the surface, including how big the house is, what the future home should be like, the furniture industry has not done much market research, and the things that are understood are not very thorough.
A good experience not only makes it easier for consumers to find the products they want, but more importantly, it creates an unprecedented buying experience for him. Experience hall, living hall, how you define it, if you don't really experience the content, it can only be the gimmick of the blogger's eye.
When online shopping is booming and promotions are emerging, customer experience is a key bargaining chip. I hope that one day, I will enter a home store and find that it is no longer a simple sales place, but the birthplace of the home dream and the creative factory. From the moment we step in, we can apply for the whole heart. Cheers with the situation of life.
Source: China Wardrobe
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