Olympic Economy Brings Business Opportunity to Packaging Industry
Since Beijing’s successful bid for the Olympics, the Olympic Games economy has become a unique economic phenomenon that has a great impact on all areas of our country. The economic impact of the Olympic economy on the entire packaging industry and packaging production companies will be far-reaching. The Olympic economy has boosted the acceleration of economic growth. Experts predict that the consumer market will expand by 55.7%, the brand's internationalization opportunities will be 52.5%, the companies will move to 42.9% of the globalization platform, the innovation capability will boost 41.4%, and the market competition will accelerate 41.1%. This also brings certain business opportunities to the packaging industry. For example, the Olympic mascots, logos, flags, posters and other types of Olympic souvenirs have emerged in an endless stream; during the Olympic Games, the market share of gifts has exceeded 10 billion yuan. In 2008, a printing and packaging color printing company that produced the packaging of Fuwa mascots received orders for nearly 300 million yuan. Tourism, commercial construction, culture, advertising, catering, publishing, etc. are inseparable from packaging.
In fact, for packaging companies, there are many business opportunities related to the Olympics: sports equipment for the Olympic Games; food provided to athletes, coaches and other Olympic related staff; Olympic Tourism Commemorative Cultural Products badges, T-shirts, daily necessities Most items require corrugated carton packaging. Among them, even if the disposable tableware market during the Olympic Games, it is worthy of attention of relevant SMEs - the number of tableware demand reached more than 10 million copies.
The Olympic Games is a frenzy of global consumption. It requires a certain amount of upfront investment and attention, and it can also lead to further reproduction possibilities. At the same time, the sports spirit represented by the Olympic Games is a shared wealth of the world. Its charisma and recognition effect are superior to any advertisement for a company. For packaging companies, if the company can seize the opportunity to predict the new hot spots generated by the Olympic Games or create new growth points, the carton industry can also step into the tide of the Olympic economy, dug out a bucket of gold for their own.
The Olympic economy will bring a rare business opportunity to the carton industry, create a competitive environment for the carton printing industry, and promote the carton enterprises to continuously strengthen management and technological transformation to meet the new requirements of market development and enable enterprises to promote the Olympic economy. Both technology and management levels have been improved.
The rise of green Olympics and the development of green packaging
Historical data shows that 100-year-old packaging has been linked to the 100-year Olympic Games, and the 100-year Olympic Games has achieved millions (species) of packaging, creating a win-win Olympic Games and packaging world. Through a series of opportunities to implement packaging strategies that match their own brand, Olympic products and packaging will win the market and gain consumers' favor.
The 2008 Beijing Olympic Games put forward the slogan of "Green Olympics, High-tech Olympics, and Humanistic Olympics." Among these three themes, the "Green Olympics" bear the brunt of this. The Beijing Olympic Games not only requires that corrugated boxes meet the basic needs of the Olympic economic development, but also the corrugated paper. The environmental protection of the box attaches great importance. A group of packaging and printing enterprises have made significant improvements in technological progress, product quality, and management level.
Green Olympics. The development of green packaging products, packaging security and market access, the core of the Olympic green packaging is "4R + 1D", which means that the packaging is lightweight, reusable, pollution-free, recyclable, and self-degradable.
Technology Olympics. Reflecting the latest development of packaging technology packaging materials, upgrading scientific and technological innovation capabilities, and sharing scientific and technological achievements, the Olympic Games has become a window to showcase high-tech achievements and enhance the strength. Some high-end new technologies and new equipment are used by packaged companies.
Humanistic Olympics. With the Olympic Games business opportunity, the brand of packaging companies will be built, the brand effect will be enhanced, the quality and level of packaging will be improved, the service chain will be extended, and the idea of ​​serving customers in all aspects will be established to enhance the reputation.
In this green revolution that has gradually emerged, corrugated cartons manufacturers should focus on higher design pursuits, not only to make packaging play a protective role in the product, but also to reduce its environmental pollution. Therefore, in the design process, the designer firmly grasps the internal elements (packing materials) and external elements (structural modeling, images, colors, and texts) of the design, and consciously gives and enhances people's awareness of environmental protection and promotes the entire environment. Green packaging process.
Under the initiative of the "Green Olympics" theme of the 2008 Beijing Olympics, environmental-friendly corrugated paper products will enter the Olympic venues and offices. In the stadium stands, the hexagonal paper trash can attract the attention of many viewers. The barrels of these trash cans are marked with “ceramics,†“plastics,†“non-recyclables,†and other signs. Good Luck Beijing. These waste bins are made of recycled paper and are very robust; they can be recycled and reused and are very environmentally friendly. There are more than 140 trash bins on the floor like this. It is the first time it has been used in domestic stadiums.
The prohibition of free plastic bags is due to pollution control and sustainable development. The government attaches so much importance to “white pollution†and is widely praised by international environmental protection organizations and people from all walks of life. In July 2008, the China Science Popularization Tour of Biodegradable Materials was also held in Nanjing under the theme of “Green Materials, Green Olympicsâ€.
The event was jointly organized by the Beijing New Material Development Center and Biog (Nanjing) Environmental Protection Materials Co., Ltd. In early 2008, the Beijing Organizing Committee for the Olympic Games announced to the world that during the 2008 Beijing Olympic Games and Paralympic Games, the Olympic Village will use fully biodegradable plastic bags with a demand of 5 million. It is understood that the main raw material of the biodegradable plastic bag is corn starch, which can be naturally decomposed into carbon dioxide and water under the action of microorganisms within 72 days after being discarded.
The formation of the "Green Olympics, green packaging" concept puts new requirements and challenges for packaging manufacturers. In terms of packaging technology, the development direction of green corrugated environmental protection packaging for the Olympic Games is that Olympic logistics requires paper to meet the requirements of environmental protection and energy conservation, and promote packaging enterprises to save water, save energy, and reduce emissions. Also reflected in: packaging quantification and application of fine corrugated packaging, recycling of packaging products, recycled paper and foil, to achieve the maximum utilization of resources, prohibit the use of environmentally harmful or serious harm to packaging products. Optimized structural design: special-shaped folding carton carton display rack arrangement promotions. Corrugated board has been extended to produce products that are made of paper instead of wood, paper-based plastics, paper-based casts, such as trash cans, recycling cleaning boxes, etc. The use of fresh-keeping corrugated carton packaging for fruits and vegetables, food, aquatic products and other Olympic foods, waterproof and water-resistant packaging.
When sharing the prosperity brought about by the Olympic economy, how can packaging companies seize opportunities, seek breakthroughs, and seek development?
General carton companies may not have the opportunity to cooperate with the Olympic Organizing Committee and cannot directly participate in the production of Olympic products. However, they can strive for the packaging design and production of Olympic products through the implementation of the concept of “green environmental protectionâ€. For example, the Beijing Olympic Organizing Committee approved a number of licensed manufacturers to produce Olympic mascots and Olympic gifts with Chinese characteristics, which also provided huge business opportunities for cartons.
Promoting the Technological Progress of Packaging and Printing Industry by Hi-tech Olympics
Over the past few years, the packaging and printing industry has taken the opportunity of the Olympic Games to improve and innovate in terms of technological progress, product quality, and management level. It has shown the inherent details and charm of the packaging and printing industry.
Technology is the driving force behind the progress of human civilization. The Olympics of science and technology reflect the progress of science and technology. Integrate national scientific and technological innovation achievements, improve packaging technology innovation capabilities, and promote the industrialization of high-tech achievements and their wide application in people's lives, so that the Beijing Olympic Games will become a window to display high-tech achievements and innovative strength. Over the past few years, some high-end new technologies and new equipment have been used by enterprises, and the packaging and printing industry has taken new steps in technological advancement.
The green packaging promoted by the Olympic Games is also reflected in the innovation in packaging materials and packaging design.
The products provided for the Olympic Games should also increase the technological content in terms of packaging. Waterproof corrugated carton is one of them, its main feature is that the surface of the paperboard has better waterproofness and smoothness. The curtain-type coating method is adopted to melt the synthetic resin or paraffin mixture from the mouth of the hopper into a thin film. Coated on horizontally running corrugated paperboard, when the surface of the paperboard is coated with a layer of resin film or wax film, it has good water resistance and abrasion resistance. The cardboard box made from this kind of paperboard is also suitable for fruits and vegetables. Marinate products, frozen foods, and sports equipment and other high-gloss office appliances.
The paper box made of corrugated cardboard after being processed by paraffin wax soaking has good water resistance performance for live fresh seafood, cold storage fruit and other products with higher water content and can improve the quality of product packaging.
Fresh-keeping corrugated cartons have the ability to remove harmful gases and prevent microbial attack, while also allowing enzymes to be activated to increase the sweetness of fruits, maintain freshness, and prevent wilting and odor. This carton is suitable for packaging of grapes, bayberry and peaches. Products, improve the effect of fresh-keeping packaging technology. Therefore, the author believes that the use of fresh-keeping corrugated cartons for foods that serve the Olympic Games is more appropriate and will be very popular.
In addition, refusal to use packaging products that are unfavorable to ecological development or that can cause transmission of diseases, insect pests, etc.
In short, it is necessary to understand the environmental protection requirements for carton packaging in all countries of the world and to prevent problems in the international supply chain of carton products. For example, many countries require that the outer box can not have wax paper or oily separation paper; as far as possible with glue sealing, can not use PVC or other plastic tape, if you have to use plastic tape, but also use PE/PB tape; outer carton Do not use any metal nails or clips. Use only glue to stick on all sides.
Olympic Green Packaging Creates Packaging and Printing Company Brand
In recent years, Beijing Carton Factory has been focusing on the Olympic Games to seize business opportunities. In line with the principle of environmental protection and energy conservation, the company has organized technical personnel to design and produce paper cleaning kits and office desks that can be dismantled by paper and can be disassembled. In December 2007, Keith Pearson, Chairman of the World Packaging Organization visited the Beijing Carton Factory in the company of Han Shunwei, Deputy General Manager of the Chinese Herbal Packaging Corporation, Li Jianhua, Director of the China Export Commodities Packaging Institute, and the leader of the Beijing Packaging Technology Association. And on-site visits to the plant design and production of Olympic products equipment, production conditions. Mr. Keith Pearson expressed great interest in the factory's paper cleaning products made of paper and wood, and believed that the product design was very good. It has entered the mass production stage and it has been used in Olympic venues, banks and other places. In the process of use, this environmentally friendly product based on paper and wood has been well received by users. The product won the bronze award at the 2007 “Packaging Star†awarding ceremony held in the Great Hall of the People in Beijing.
In the process of printing Olympic products, Beijing Lifeng Yageo Great Wall Printing Co., Ltd. fully demonstrated the “brand effect†of printed journals. After the competition for bids and tenders, the company was designated as a manufacturer of Olympic printed products. Packaging cartons. It is worth mentioning that Haier Group and Lenovo Group, as one of the top sponsors of this Olympic Games, will provide the Olympic Games with a large number of hardware facilities. In addition, after the end of this Olympic Games, with the enhancement of the brand effect, the internationalization of Olympic sponsors will be further promoted. The economic benefits of these joint ventures will also give the sponsors' packaging suppliers a share. For example, Beijing Longda Printing and Packaging Group Co., Ltd. puts forward the business philosophy of “integrity management, value-added services, and harmonious and win-winâ€; Beijing Offset Factory puts forward the business idea of ​​serving customers for 24 hours; Beijing Printing 1 Factory, Beijing Material Company Pay close attention to product quality and service quality, establish a omni-directional customer service thinking, and further enhance the social visibility and reputation.
Protecting Olympic Symbols to Prevent Infringement of Packaging and Printing
Some companies, as long as they are affiliated with the Olympics, always want to get a little tricky on the packaging, such as printing some Olympic-related logos, designs, and text slogans on the carton. As everyone knows, in the absence of authorization, the Olympic logo was blindly misused on packaging. Despite its good intentions, its behavior was infringing and would be investigated. It is understood that after Beijing's successful bid for the Olympics, many cases of Olympics infringement have also occurred across the country. Among them, there is no shortage of examples of torts on the Olympic logo. For example, the “Olympic Designated Products†that are not entirely worthy of their own names, “faster, higher, and stronger†and the “Beijing 2008†that are tied to the world's Olympic motto cannot be freely printed on the packaging of products.
The Olympic emblems can be divided into four categories: one is the plane pattern or three-dimensional graphics, such as the five-ring logo, the five-color Chinese knot logo (the emblem of the OCC), the Great Wall emblem, etc.; The Olympics and other proper names; the third is the text category, such as the Olympic Games slogan, Olympic motto, etc.; there are other forms of expression, such as the song, flag, etc., as well as the "Beijing 2008", the 29th Olympic Games and its abbreviation and other signs. For the purpose of commercial propaganda and profit-making, printing the above on cardboard boxes or other products will constitute infringement. Therefore, anyone who wants to use the Olympic effect to improve the quality of products and packaging must obtain authorization from the owner of the right to use the Olympic logo in order to print the Olympic Games logo on the packaging of the product.
In short, since the success of Beijing's bid to host the Olympic Games, some packaging and printing companies in China have done a lot of work for publicizing the Olympics, greeting the Olympics and participating in the Olympic Games. Especially for packaging printing companies in cities such as Beijing, Qingdao, Shenyang, Qinhuangdao and Hong Kong, China, accelerated. The development of the packaging industry has promoted the rapid increase of comprehensive economic strength. All this is attributed to the Olympic economy and the Olympic green packaging.
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