The three major home giants, such as Home Depot, Real Home, and Meikemei, collectively settled in Tmall, and tested the water and electricity business in Tmall. The collective action of this home industry is also followed by Gome, Watson, Intime, Metro, Another collective move after Tesco entered Tmall.
With the in-depth development of e-commerce, the home industry, which has always used traditional offline stores as its main channel, has also begun to test water and electricity suppliers. For the collective electric shock behavior of the home business, some insiders said that this is the practice of the enterprise, the purpose is not the share of online sales, but the layout of the future e-commerce. The industry believes that this move is the intention of the home industry to split the e-commerce market, "including home and the same cooperation with Jingdong also have similar expectations, using e-commerce platform to obtain traffic."
In fact, before these traditional home furnishing companies entered the third-party platform, some enterprises have already hit the electricity through the self-built mall. If the home of the home is actually online, but for them to enter the third-party platform, the industry has attributed it to home B2C. Succeeded, he explained that the home industry has high requirements for logistics and after-sales, and the process is complicated. It is difficult for enterprises to deal with the relationship between after-sales, logistics and the original channels. Furniture online shopping mall
The home industry has its own unique characteristics, large size, difficult transportation, and easy damage. Then the core model problem has received much attention. In this regard, the industry said that the home and the city-type B2C value companies to try, and the replication is higher. He said: "The problem of the model, everyone is exploring, we must constantly try and explore, but I am optimistic about regional e-commerce, you can start from a small scope, step by step."
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