Blame a little, and then blame a little, so that every item that you handle is engraved with a personalized color logo, which seems to be the goal of the 80s generation to always tirelessly pursue. Obviously it is a stove, but it has to have the function of sound. After 80, it will pay for it. A cool bracelet is actually a U disk. Nowadays, the "80s" will unstoppable this "weird" trend. Scratch to the furniture industry. “Buy furniture and buy it is not the same as others.†This has become a famous saying when choosing furniture after the “80sâ€.
Young people become mainstream consumers
"If you want to say that there is any outstanding change in the furniture market this year, it is the soaring sales of personalized furniture." Through the visits to several large furniture stores in the city center, the reporter obtained such information from the furniture business. . The person in charge of a furniture city in Chengnan Red House told reporters that more and more young people, especially the “post-80sâ€, are becoming the mainstream group of furniture consumption, and this group is more concerned with some unique and unique furniture. "Compared with other consumer groups of different ages, the '80s' consumers are more concerned about the fashion styling and environmental protection when buying furniture. The same piece of furniture, if it has a stylish and strange shape, Far more than the emphasis on practicality can capture the '80s' heart."
In another large furniture store in the center of the city, the reporter obtained similar information from the sales staff. “After the 1980s, consumers often pay more attention to the functionality and personalization of the products when purchasing furniture. Not only the uniqueness of the furniture products themselves, but also the boldness of color matching, it is also reflected in the furniture as a fashion product, its function and practicality of personalization. For example, two equally expensive chairs, one is The handcrafted chair made of pure solid wood, and the other is a personalized lounge chair that combines a chair and a music player. The latter tends to make the post-80s consumers more tempted."
Subsequently, the reporter conducted a random interview with several “post-80s†consumers in the store on the issue of “personalization†of furniture. More than half of the consumers interviewed said that they are personalized and environmentally friendly. Among the three options and functional options, personalization is placed at the top of the standard for purchasing furniture.
Multi-functional furniture into a new favorite after 80
“The traditional furniture with single function can no longer meet the needs of the young consumer groups.†The reporter learned in the Bayi Furniture City that the furniture market now has a wide range of products and fast updates, which in turn determines the multi-functional “route†for furniture design. The furniture with many functions and comfortable and practical is favored by young people. For example, the sofa has an automatic massage function, an automatic adjustment seat, and the position of the backrest can be raised and lowered. The bed is more functional, can promote hypnosis, can play surround music, swingable electronic bed and magnetic health bed, the most common simple sofa bed on the market, can be used as a sofa Can be a bed, this type of product is very suitable for small family rooms. In addition, multi-functional children's furniture is also common, and modular furniture and multi-function lockers that integrate beds, desks and games are also sought after by consumers.
Manager Wang of a brand store in Bayi Furniture City said, “The multi-functional design of the product makes the furniture really 'moving'. The bed can be adjusted at will, the multi-function locker can be moved away, and the dining table can be changed at will. Packed and reassembled, like these functional furniture products are selling very well.†It is not difficult to know that functional design is being frequently applied to the home field. Faced with the increasing popularity of such furniture, the urban “post-80s†More irresistible.
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