Upholstered furniture mainly includes fabric furniture and leather furniture. Soft furniture has become more and more popular in the market due to its advantages of environmental protection and durability. It has gradually become a consumer trend.
Brands start science and technology war
According to the person in charge of the Home Circulation Industry Association, the domestic software furniture market started late. In 2008, major brands began to focus on opening up the market. At present, the software furniture market is still in a rapid growth period and has great potential. Among the soft furniture, fabric furniture and leather furniture are most popular among consumers. The advantages of environmental protection and durability make it stand out in the pinch of wooden furniture and metal furniture, and it has a large occupying half of the country. “The sales of soft furniture are inseparable from the export of a large number of soft furniture export brands to the domestic market. While bringing internationally superior quality, it also brings international brand service and experiential sales model.†The person in charge further analyzed The reason for the popularity of soft furniture.
In the view of software furniture manufacturers, the core of market sales is the improvement of the technological content of furniture itself. According to industry insiders, a large number of software furniture companies have turned to the domestic market, and the market competition is becoming increasingly fierce. The focus is on health and health, and will continue in the next three to five years. Brand influence, low-carbon environmental products, technology content, and added value of products will all become the key to winning the competition.
The reporter saw in the home store that mute technology, soft tone processing technology, flavor volatilization technology, massage technology and music technology were widely applied to soft furniture. Bed-like soft furniture also introduces antibacterial and anti-bacterial functions to meet consumers' needs for healthy living.
Young people are the most favored
Visited and found that in the home store, the hot products of more than a dozen soft furniture brand stores are sofas. According to industry insiders, soft sofas and soft bedding are the absolute mainstays of upholstered furniture, with software sofas accounting for more than 50% of the market. In soft sofas, the sales of modern leisure sofas are particularly hot in the near future. According to the preliminary statistics of various stores, the sales of leisure sofas reached 70% to 80% of the total sales of soft sofas this year.
It is understood that leisure sofas have a huge young consumer base. The soft texture and the curve that fits the body are more comfortable. The reporter saw in the Ouyada home Nankai store, the leisure sofa was designed as a Trojan, bear, palm and other shapes... diverse styles, rich colors, and varied design, making the leisure sofa more convenient to match other household items.
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