The Simplicity Design of Modern Commodity Packaging and Decoration (I)

Abstract : Through the discussion of the elements of the simple design and the packaging layout of the goods, it is proposed that the simple design of the modern packaging and decoration layout of the goods will go towards the development trend of individualization, localization and international diversification; the simplicity is not simple, it is not Do subtraction, but highly refined design elements, more clearly design ideas, more focus on the visual impact of the work, more stylish, more environmentally friendly.

Keywords: minimalistic design; personalization; international diversification; localization needs

With the rapid development of the information age, the fierce intensity of commodity competition in the market has also increased, and the ever-changing commodity packaging is flooding the market with unprecedented forms. The emergence of a variety of packaging, so that we receive more types of information sources, the concept of consumption has changed a lot. For merchants, how to make their products clearly distinguishable from other similar products is particularly important. Therefore, businesses are constantly exploring their own unique ways and means of expression. To make their products get a place in the fierce market competition, in order to achieve their desired purpose. However, with the emergence of minimalistic design, goods use a simple but more powerful visual language to guide consumers. To attract their attention and deepen their understanding of the product. Occupy the psychological space and visual space of consumers, and promote them to complete consumer behavior, has become a problem to be studied in modern packaging design.

1 Simple design

What is simple and simple does not mean monotonous and blank abuse, but is not an empty excuse. Cumbersome scenes can be seen everywhere, and they run counter to the simple style. Simplicity is not simple, and it is not a subtraction. It is a highly refined design element, a clearer design idea, and a more focused visual impact on the work. More stylish and more environmentally friendly.

Just as the minimalist designer Reinhart puts the art out of all things, the simple design works are everywhere nowadays. No longer pay attention to exquisite furniture designers advocating simple geometric shapes. Garments decorated with simple patterns rather than big red and green are favored. Even the dress design uses a simple image. The artistic trend of returning to simplicity led the return of the rest of the world to uJ. What prompted the design of the simple style of return U37 may be driven back to the natural appreciation of psychology, over the years the design of the various shortcomings in the work so that people are tired of deliberately carving, laying excessive and disorderly, people naturally turn their attention to fresh Natural style. Designers lost their pristine beauty because of the convenience brought about by the high-tech innovations they helped, so they set their sights on the purpose of design.

Packaging in recent years. It is not difficult to find that a variety of packaging designs tend to be more concise. The simple and elegant layout and composition directly express the designer's design intent. This is a reproduction of Bauhaus art. no doubt. Modernism is back. But this does not mean that all the works under this influence are following the steps of modernism. Fortunately, today's Minimalist Abstract Art Movement may be useful for finding a source of true art. It will encourage designers to reorient themselves and think about how to live in a world full of visual trash. Make the design concept more clear and concise.

2 Elements of minimalistic design

In the simple design of modern packaging and decorating layout, how to find the internal relationship between elements and elements, using the principle of point, line, face, take a variety of processing methods, familiar with and master the personality characteristics of various types of text, grasp Word and character kerning, line spacing and other structural combinations. This is the best way for designers to pursue.

2.1 Text structure relationship of layout design

Grasping the attributes of texts and visual laws, flexibly using the plasticity and variability of textual elements, combining textual semantics, organically integrating the character's personality, textual transmission and the temporal and spatial changes of texts, is the true essence of packaging and decorating design. In the layout design of packaging and decoration, based on the characteristics of products, corporate image, taking into account the laws of the market, and grasping the psychology of the audience, bold combinations of words, characters and graphics, words and letters in the words, illustrations, and characters are required. Using the techniques of deformation, discoloration, stroke specificity, and font exaggeration, the artistic charm of the font is reflected. In the design style, it breaks the traditional pattern of text and graphics and the stereotypes and conventions in design ideas, promotes national culture without sticking to conventions, absorbs foreign essence but does not blindly imitate, and draws on the essence of ancient and modern Chinese and foreign cultures, making Chinese characters more brand expressive and higher. The standard font image creates an excellent brand image.

2.2 Sources of Layout Minimalist Design Language

Packaging design must face the market, otherwise it can not be called a design, not that the more you design your own content, the more ideological it is. The more obscure the design language is, the deeper the design is. Since design is a language, its communication and communication need audiences. Therefore, the clarity of the design language will make people understand your design better. So another feature of the minimalistic design in packaging is that its design should be accepted by most audiences. Danish designer Jacob. Jensen said that "design is a language that can be understood by anyone." The idea of ​​designing a route to civilians is of great significance because it allows all people to enjoy the results of the designers.

To oppose creating a design does not mean that it can be done without following the design procedure. When your design is out of the market, demand, and life, when you start designing without scientifically analyzing the problem, life is inevitable. therefore. Marketing and consumer psychology are the platforms for us to practice. For companies, packaging and decoration design is operability. For the market, there is an audience for design work. For designers, design is truly valuable. There is no way out. Because the design does not have to be mystery. The kind of design that one considers to be lofty, or one that is confounded with many obscure theories, is tantamount to making a car behind closed doors, and the "design" that is made can only be shelved. The classic designs are seemingly flat and tasteful. Therefore, the simple design of the packaging and decoration layout is not out of nothing, but from the practice, the product of the social and market analysis.