Details The product can not be separated from the packaging, good packaging can not only bring convenience to transportation, sales, preservation and use, but also has the effect of decorating and beautifying the appearance of the product. However, packaging design is a systematic project. When people design packaging, they often rely on the habits of most consumers. Therefore, it is easy to ignore the consumption needs of vulnerable consumer groups. For example, many consumers in Shanghai recently reported that bottled purified water, mineral water, and distilled water are generally loaded in five gallons. They cannot move. Even if there is a water supplier to help them send them upstairs, they can change the water. It is equally difficult for them to move up and down from the drinking fountains. They hope to produce some more than three gallons of bottled water.
There are also some products that use foreign language love for foreign packaging, which makes older consumers and consumers with low levels of education know nothing about it, resulting in many accidental misuse and misuse accidents.
In fact, the vulnerable consumer groups are not just elderly people, children are a larger vulnerable consumer groups. As children's self-care ability is weak, the adverse consequences caused by improper packaging are often more serious. Some time ago, it was often reported from the media that children had suffocated eating jelly. The reason for this is related to the softness and slippage of the product and the design of the small package. Some businesses often mix toys in food packaging bags for promotion. This not only pollutes the food, but also presents children with safety hazards. A seven-year-old boy from Zibo City, Shandong province, consumed an ice cream with a small horn instead of a popsicle. When he blows a small horn, he inadvertently inhales the whistle into the respiratory tract and dies. After the court heard the judgment, the manufacturer paid 110,000 yuan. The court held that the manufacturer did not make any warnings or instructions on the use of the product packaging. The quality of the trumpet was not qualified and there was no basis for it. This was the root cause of this tragedy.
Not long ago, in the town of Xiaoqiao, Linchuan, Jiangxi Province, there was a tragedy in which a child had eaten pesticides and died. The town’s more than one-year-old boy saw other children eating yoghurt, and his own family was poor and had not eaten this kind of thing. Later, he found that the small package of pesticide bottles in the home was colorful, similar to that of a yogurt bottle. One, washed a little, put on spring water, drank it, and died when the family members discovered it. After hearing this tragedy, the author paid special attention to the current pesticides and found that there were three kinds of pesticides in small bottles and yogurt bottles. To this end, the author reminded farmers to pay attention to the placement and storage of pesticides, but also hope that those manufacturers who produce pesticides should not design the bottles too beautifully when they produce pesticides. It is better to use traditional design methods. Use black or brown bottles, and print the image of the cockroach in its prominent position to achieve a warning effect.
For the sake of the safety of the vast majority of consumers, and in order to allow more consumers to use the products with confidence, manufacturers must not forget the objective existence of vulnerable consumer groups when designing products and packaging.
There are also some products that use foreign language love for foreign packaging, which makes older consumers and consumers with low levels of education know nothing about it, resulting in many accidental misuse and misuse accidents.
In fact, the vulnerable consumer groups are not just elderly people, children are a larger vulnerable consumer groups. As children's self-care ability is weak, the adverse consequences caused by improper packaging are often more serious. Some time ago, it was often reported from the media that children had suffocated eating jelly. The reason for this is related to the softness and slippage of the product and the design of the small package. Some businesses often mix toys in food packaging bags for promotion. This not only pollutes the food, but also presents children with safety hazards. A seven-year-old boy from Zibo City, Shandong province, consumed an ice cream with a small horn instead of a popsicle. When he blows a small horn, he inadvertently inhales the whistle into the respiratory tract and dies. After the court heard the judgment, the manufacturer paid 110,000 yuan. The court held that the manufacturer did not make any warnings or instructions on the use of the product packaging. The quality of the trumpet was not qualified and there was no basis for it. This was the root cause of this tragedy.
Not long ago, in the town of Xiaoqiao, Linchuan, Jiangxi Province, there was a tragedy in which a child had eaten pesticides and died. The town’s more than one-year-old boy saw other children eating yoghurt, and his own family was poor and had not eaten this kind of thing. Later, he found that the small package of pesticide bottles in the home was colorful, similar to that of a yogurt bottle. One, washed a little, put on spring water, drank it, and died when the family members discovered it. After hearing this tragedy, the author paid special attention to the current pesticides and found that there were three kinds of pesticides in small bottles and yogurt bottles. To this end, the author reminded farmers to pay attention to the placement and storage of pesticides, but also hope that those manufacturers who produce pesticides should not design the bottles too beautifully when they produce pesticides. It is better to use traditional design methods. Use black or brown bottles, and print the image of the cockroach in its prominent position to achieve a warning effect.
For the sake of the safety of the vast majority of consumers, and in order to allow more consumers to use the products with confidence, manufacturers must not forget the objective existence of vulnerable consumer groups when designing products and packaging.
NINGBO CHEN WEI SUPPLY CHAIN MANAGEMENT CO.,LTD , https://www.nbchenweifurniture.com