Internationally renowned outdoor brand Timberland Tim Bo Lan held the opening ceremony of Asia's second and first domestic new image store in the square in front of Shanghai's Jiuguang Department Store to launch a brand new shopping environment specially for outdoor enthusiasts . The opening ceremony is also an opportunity for the Earth Keepers to gather again to inspire more people to cherish the good faith of the Earth through a new image store full of outdoor elements, a week-long photo show of autumn and winter and a photo exhibition of Earth Keepers activities. On the same day, Timberland Tim Bo Lan set up an exhibition area displaying the autumn and winter single products with three containers in front of the Longguang Square. On the shelves made of environmentally friendly materials, the shelves of Timberland Tianbo Earth Keerqin Photo Tour of America and the winning entries of "Nature and Me: A Moment of Wonderful Relationships - 2011 Earthguard Photographer Contest". Renowned stylist Junko visit the scene is one of the highlights of the day's activities, she not only explain their own experiences with Timberland Tim Bolan Qiu winter clothing and outdoor dress points, more enthusiastic interaction with the audience, pointing scene by dressing, but also personally call you Join the Guardians of the Earth as we can to the best of our common Earth.
Not out of shop to experience outdoor
Adhering to New England culture, Timberland introduces the brand concept of creating innovative, durable and outdoor-ready equipment to the store experience, encouraging consumers to bring trusted products to the outdoors. To this end, Dalziel and Pow, a global design team from Timberland, and a team led by Bevan Bloemendaal, senior director of global design at Timberland, have finalized the redefinition and design of the new image store. The launch of the new image store to create a full outdoor atmosphere, even in the indoor can enjoy the feeling of the outdoors, the store is natural wood color and dark gray-based color, through the integration of outdoor elements into the store design to create the consumer And outdoor contact, in the store you can see the use of multi-faceted outdoor wall to convey a natural moment. For example, the walls are illuminated with gleaming landscapes that change according to the seasons, with a grid of original planks of wood that creates an immersive feel just as if they were outside through wooden windows Scenic mountains. Timberland gear is displayed in front of a series of landscapes, echoing consumers with products and outdoor scenes, encouraging them to embark on another new journey. In addition to the outdoor atmosphere, the natural light is also used to enhance the seasonal changes, so that customers enjoy the most authentic outdoor shopping experience.
Protect the Earth to enjoy the outdoors
At the opening ceremony, Timberland Tim Parkland built the exhibition area with three containers, combined with the corrugated environmental protection chair, the logo wall made of plastic bottles and so on. Once again, we proved that green can be everywhere! Of particular interest are the photographs and achievements of the 2011 Earthkeepers Earth Guardian series exhibited at the photographic showcase, including the recent tree planting in Horqin, Inner Mongolia. Earthkeepers Earth Guardian series activities since its inception around the left green footprint, the opening of this new store in Shanghai Earthkeepers Earth Guardian also advocate a new stop for environmental protection. On the afternoon of the same day, the models showcased the new fall and winter products in the form of catwalks. At the scene, even invited the famous stylist Junko to interpret the most popular fashion concept nowadays, interpret Timberland's costumes with autumn and winter, Site audience interaction pointing clothing. Junko said: "Timberland Tim Bo Lan equipment to provide comfort at the same time also make people feel protected and can enjoy outdoor fun with confidence. Earthkeepers Earth Guardian series not only look stylish fit for a variety of collocation, the choice of environmentally friendly materials and low-carbon Production process is praiseworthy, but also the trend now.Timberland Tim Bo Lan also hope that through their own products and actions to inspire more people to jointly safeguard the Earth's confidence and determination.
As Michelle Tang, marketing manager at Timberland Tim Pollack in China, puts it: "Timberland Tim Pollack has an instinctive care for the outdoor environment and at the same time provides consumers with a rewarding and responsible shopping environment. And hope more outdoor enthusiasts join the ranks of Earth Keepers through Timberland Tim Bo Lan. "Timberland Tim Boland hopes to spread the love of the Earth's environment through the new image store and the series of photos of the Earth Keeper Let the Earth Keepers reunite, keep growing this force and create a more harmonious and comfortable earth environment
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