From July 20 this year, the EU began implementing the EU's "New Toy Safety Directive" (hereinafter referred to as the "Directive") in its member states. The Act is known as the "most stringent" toy safety indicator in the history of the European Union, in physics and chemistry. Machinery, electrical, health and many other aspects have made "the most stringent regulations in the world" for toys. The European Commission said that the new standards are implemented to ensure the health and safety of children. Insiders pointed out that if you are a member of the toy product supply chain, you must comply with the Directive in order to export toy products to the European market.
Prohibited chemical
Increased from 8 to 85
The "most stringent" can be seen in the "Standards" standard for toy physics and chemistry. For example, toys and their accessories must have sufficient stability to prevent damage and damage caused by the toy; prevent sharp edges, sharp edges or protruding parts on the toy, and cords and cables that may wrap the neck and cause suffocation, and Beware of metal burrs on the edge of the toy to minimize the harm to the human body.
The Directive has clear regulations on water toys and closed-space toys, as well as speed limits, ejection capabilities, warming, noise toys and activity toys. Some toys, such as collapsible scooters, the Directive requires designers or manufacturers to take into account the risk of pinching their fingers and avoiding the relative movement of the parts that can cause harm to the human body.
As early as June 30, 2009, the EU officially issued the EU Toy Safety Directive. The directive has two implementation transition periods: the first transition period is from July 20, 2011, enforcement of the toy physics and mechanical part of the standard; the second transition period is from July 20 this year, toy chemistry The ingredient control indicators came into effect.
The toxic and harmful chemical substances explicitly prohibited and restricted by the Directive have been increased from 8 to 85. For the first time, more than 300 kinds of nitrosamines and carcinogenic, genetic mutations, and fertility CMR substances have been banned. The migration elements are restricted by the previous 8 The number of elements has increased to 19. Compared with the physical machinery part that was implemented two years ago, the toy definition and chemical safety part of the implementation of this standard are more stringent.
Merchants worry about affecting sales
Parents are more important to safety factors
Our reporter recently visited several toy stores in Brussels. In a daily-use store in Louis Street, the reporter saw that all kinds of novelty toys accounted for more than half of the stores. Speaking of the new directive, the owner, Ms. Melody, said: "As a child's parent, I welcome the new safety directive, but as a merchant, I am also worried that the toy price will rise, which will lead to the toy market that is not so prosperous. Going low. The new law has both advantages and disadvantages, but there is no doubt that the product must have good quality."
July is the “season of the holiday season†for Europeans. In the shops in the center of Brussels, many foreign tourists are choosing toys for their children. A parent who took the whole family to the "shopping tour" in the toy store told this reporter that when selecting toys, she would pay special attention to small toy parts and small parts that might be swallowed by young children, and also worried about the loud sounding toys. May cause damage to children's hearing. She said: "I prefer to buy toys made of traditional materials for children because they use less chemical paints such as paints. It is unlikely that heavy metals will exceed the standard. However, children like plastic toys for fashion cartoons, so the new instructions After the launch, I will consider agreeing to the children's purchase request."
Another young mother from Denmark told this reporter that the child’s curiosity is very strong. He not only likes to “hands†the toy with his hands, “sees†the toy with his eyes, but also likes to “taste†the toy with his tongue, or directly put the toy When the food is delivered to the mouth, she pays special attention to the size and material safety of the toy when purchasing the toy.
Increased production inspection costs
Impact on all aspects of the production chain
The provisions of the Directive have been increased from 16 to 57. For all toy products sold to the European market, a series of new responsibilities are given to manufacturers, retailers, importers and toy supply chain members exporting to the EU market. How to meet this "most demanding" toy safety directive poses new challenges for toy manufacturers in China and other countries that export to the EU.
In another specialty store specializing in the sale of children's toys in Brussels, the owner told this reporter that the continued fermentation of the European debt crisis has made customers more sensitive to changes in commodity prices, and high-priced toys will not be particularly attractive to Europeans. . "However, the implementation of the Directive will inevitably increase the production inspection cost of the product, thereby raising the ex-factory price of the toy, which will definitely impact the business in the store."
The EU is the second largest export market for Chinese toys. According to statistics, 60% of China's toy exports come from Guangdong. Media analysis, this move will affect many toy export enterprises including Guangdong, Jiangsu and Zhejiang.
Every single request means more cost. There are Chinese toy manufacturers who say that the cumbersome and demanding testing projects bring high testing costs and high equipment upgrade costs. For example, the cost of inspection and testing of the most common plush toys may exceed twice the original product price.
Some insiders pointed out that if you are a member of the toy product supply chain, you must comply with the Directive in order to export toy products to the European market. In the face of the EU's “harsh†new regulations, producers, importers, and sellers must actively respond to all aspects. Yao Jian, a spokesperson for the Chinese Ministry of Commerce, suggested that in addition to actively responding to changes in standards, toy manufacturers should improve their overall competitiveness. Chinese companies have many positive factors and ways to enhance their competitiveness, such as research and development of new products, specialty products, fostering independent brands, and innovative business models. In terms of academic nouns, it is to extend the value chain. From the previous enterprises, only the manufacturing process is extended to the upstream product design, brand, raw material supply and downstream sales channels.
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