Volleyfield Marketing Director Fan Yifeng
[Reporter] Hello everyone, today we are interviewed by Mr. Fan Yifeng, Minister of Marketing of Volleyfield. Hello, Mr. Fan, you are welcome to come to this wallpaper fair. What new products did Wallefi bring to today?
[Fan Tiefeng] is like this. Our main new product this time is high-end embroidery wallpaper. It is a design concept combining Chinese and Western. It is famous for its high-quality craftsmanship. The new product release is done twice a year, focusing on two exhibitions in March and August.
[Reporter] In today's meeting, what kind of products are consumers more interested in?
[Fan Tiefeng] Like products of high-end quality, the demand of consumers is increasing. Second, the quality of life is increasing, and embroidery products can satisfy consumers with special needs in this area.
[Reporter] In the case of frustration in the first-tier cities and the downturn in the home furnishing industry, how has Volleyfi’s construction in the channel been adjusted?
[Fan Tiefeng] is like this, the big environment is definitely more or less affected by some, but from the perspective of consumers, including the consideration of our own companies, I think the best adjustment is that we are still firmly Take this road of brand marketing, this is a point. The second is to adhere to the process of environmental protection and high quality, and always put consumers first. After all, adjusting it is temporary and will pass.
[Reporter] What is the development trend for wallpaper companies in 2012?
[Fan Tiefeng] In 2012, our overall development trend should be steady and rising, because in 2011 we went very well, but in 2012, we are really looking at the external environment, and we are also preparing for it in advance. The purpose of our year is to use these four words "stable and rising."
[Reporter] In the upcoming 315, will Volleyfair launch some marketing plans?
[Fan Tiefeng] 315, as the name suggests, is a commitment to consumers. We must maintain our quality and keep it on such a level. This is our best commitment.
[Reporter] That for 315, our SouFun network also launched the "Star Service into the community 2012 renovation mobilization" activity. Please make a declaration of good faith with our netizens, can you?
[Fan Tiefeng] Good, three layers of wood spinning, wallpaper Woolfi, environmental protection, life, quality, health."
[Reporter] Ok, thank you for accepting my interview and hope that Volley will develop better and better in the future.
[Fan Tiefeng] Good.
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