Trademark Design Knowledge Collection--Integrated Marks (3)

Second, the form of the word group

The expression form of the phonetic group word is a form of creative expression that expresses the design idea of ​​the logo in terms of a specific pronunciation and form. It is designed as the main body of the universal Latin font. Because the Latin alphabet has advantages in design, such as conciseness, uniqueness, and variety, it has become the main body of the logo design, becoming a huge family in the logo world, occupying a dominant position in the logo image, and more and more. Widely influence the trend and development trend of logo design. The form of the voice group word can be divided into several categories based on the different needs and performance requirements of the design.

1-group word mark form

Characters are represented by a combination of letters, usually combined using only one or two letters. In the design, it is generally to use the prefix of the logo name to form a specific shape, use the font change and permutation combination to highlight the personality of the logo, in order to increase its identification and leave a deep impression on people.

● French Chanel cosmetics company logo

CHANEL is a famous cosmetics company in the world today. It has a high reputation and its products are the world's high-end brand names that are generally welcomed. The company's logo design is very simple and clear, smart and exquisite. It mainly uses the name of the company. The first letter "c" is used to evolve. The combination of the two "c" letters, plus and minus, plus a circular frame, makes the morphological characteristics of the entire graphic very consistent with the nature of the company and the connotation of the product.

● FRNAND AUBRY cosmetics company logo

The logo of this company is also designed in a group form. Different from the Chanel logo, it is composed of the two initial letters “F” and “A” of the phrase. The uniqueness and success of the styling lies in that the two letters share a circle and make the entire logo elegant and elegant. It is like the shape of a unique cosmetic and the porch shape of a beauty salon, which makes people feel good about the company.

2. Glyph class mark form

This type of sign is a combination of letters and specific graphics to form a unique form of font and graphics sign expressions. In the combination, the letters can be co-constructed with the figurative graphic father and the abstract graphic. In terms of performance, it has both the advantages of the table word class and the table shape class, and has good image and recognition, which can enhance the visual attraction of the sign. Force and impact.

● Japan Morinaga fruit company logo

This sign is a combination of the first letter "M" of the company's English name and the image of the little angel in Greek mythology and legend. The main consumer of candy and sweets is children who are innocent and lovely. Choosing the little angel as creative material shows the designer’s intelligence. This design position is undoubtedly correct. The essence of this logo design is that the designer successfully and skillfully transforms the “M” word into a beautiful and pure angelic image. On that high head, the wings that are flying are treated with great beauty and give people a sense of beauty. Kind of beauty association and enjoyment. Logo design ideas have therefore been perfectly reflected.

● HOLIDAY bakery logo

The logo designer gave birth to a creative idea on the prefix “H” of the store name. He ingeniously extended the letter “H” upwards and changed into the image of two lovable bakers. They smiled like they were inviting consumption together. Volkswagen enters the bakery and tastes their delicious baked bread snacks. This logo is vivid, humorous, not only has strong attraction, good recognition, but also can not ignore the psychological impact, can promote people to move towards the commodity:

3. Hyphenation sign form

This type of sign is designed to express the designation of a business name or trade name. The design of this logo is mainly focused on the design of fonts and fonts. Therefore, designers need to use vivid and flexible word formation to shape the unique character of the font. To give people different general visual experience. In order to strengthen the individuality, you can use background patterns in the design, or you can use special treatment of pictograms or abstract graphics in front of or in the middle of the font, so as to obtain a good creative expression effect.

The advantage of this form of sign is that the meaning is relatively clear and generally not misleading, so it is often used by designers today.

● French Guerlain Cosmetics Company logo

Guerlain is also a famous French cosmetic company. Its corporate logo is the specific font font design for Guerlain's GUERLAIN. The designer chose the elegant and elegant Roman body, removing the strong decorative lines. To make it simple and beautiful, it is more modern, and it should be treated in a localized manner. This way, the entire font form not only retains the elegant and dignified basic style, but also has a modern feel, is in harmony with the taste of cosmetics, and is also in line with modern consumer psychology. The trend pursued.

● FUJI car sales shop logo

The logo font is designed to be very dignified and stable with clear lines and a distinctive modern style. In order to highlight the characteristics of the product. To enhance its identification, the designer will treat the first letter “F” as a special treatment, extending the upper stroke above the second and third letters, and in the latter half, it will make the dividing lines disappear. Changes, a sense of speed at which a car is traveling at a high speed, well demonstrate the design concept of the logo, enabling people to immediately identify and grasp the design.

● Bank of China logo

The logo is a model work that has been successfully designed using a combination of glyphs. The designers used the appearance of ancient China's currency copper coins and organically combined them with the word “中”. This not only demonstrated the basic social functions of the banking institutions, but also accurately and uniquely expressed the specific concept of the Bank of China. The shape was highly concise. The content is clearly focused. Has a high functional value.

● China Packaging Technology Association logo

In order to highlight the functional features of packaging technology and express the specific connotation of "China," designers made clever writings on the Chinese character "Bao" and boldly artistically processed the structure and shape of the strokes, so as to maintain the "package". The basic morphological characteristics of the word, leaving a relative degree of recognition, and its structural shape resembles the packaging space of the product, reflecting distinctive characteristics of the times. The clever use of the duality of design on this design fully demonstrated the extraordinary skill and quality of the designer. Therefore, this symbol has been recognized and highly valued by the society.

5. Digital sign form

The use of numbers from 1 to 10 for modeling evolution can create digital fonts with different styles and infinite changes. This digital font form has strong visual expression and can give people unique aesthetic enjoyment. Its distinctive formal features and aesthetic tastes are increasingly favored by contemporary designers, and are widely used in logo design and other aesthetic design fields.

● The 30th anniversary logo of the credit vault

This is a symbol of the special design for the 30th anniversary celebration of the company. In order to highlight the 30th anniversary of the specific theme of the event, the designer in the circle symbolizing the gold coin made a strengthening treatment of the number 30, resulting in a strong visual impact. In order to enrich the design connotation, in the "O" circle, a fluttering wing was specially designed to represent the financial industry of enterprises and customers.

● MATSUDA GOLF Golf Company 50th Anniversary Logo

In order to create a sense of overall forward movement, the designers combined these 50 numbers into a cluster shape that resembles a rolling golf ball that clearly expresses the characteristics of the company. The downward-pointing white arrow retains the "5" shape character, and further enhances the speed characteristics of the movement. At the same time, it also adds vitality and interest to the overall font composition style, suggesting that golf is a very vital life. And fun sports.

Source of information: pack.cn