There is a loophole in the supervision system of the fake foreign brands in the furniture industry.

From the European floor, Shien milk powder to Finch furniture, Ajisen Ramen, these real or fake "foreign brands" once won the trust of many consumers. However, the Da Vinci furniture, which is known as “Italian origin”, was exposed to the domestic market. “French Synbiotics” is also a domestically produced product from Guangzhou... This is a native-made domestic product, put on a “foreign skin”, worth It is also a lot higher than domestic brands.

There are loopholes in the flooding supervision system of fake foreign brands in the furniture industry. Why are these fake “foreign brands” able to prosper in the market for a long time? Is the company devoid of morality or poor supervision? Recently, the reporter visited the furniture market in Kunming and found that there are countless fake “foreign brands”. In this regard, some insiders pointed out that the proliferation of fake "foreign brands" reflects that there are still many loopholes in China's regulatory system. Only by perfecting market supervision as soon as possible and severely punishing the behavior of deceiving consumers can we eliminate the rampant "fake brands".

“foreign brands” can be seen everywhere

Recently, the reporter also visited Kunming Desheng and Yulong Furniture City. Although most of the furniture sold in the two furniture stores are domestic brands, there are still many “foreign brands” that are attracting customers. The furniture sold in the furniture city has Italian sofas, German one-piece kitchens, Singapore's bedroom components, etc., but the most concentrated imported brands are mainly in all kinds of mattresses, and the prices of brands such as Anna and Shuda are as low as 6,000 yuan. The expensive is more than 20,000 yuan, and the most expensive domestically produced mattresses are only about 3,000 yuan.

In a shop selling shoes of Italian summer shoes in Desheng Furniture City, the female clerk introduced to the reporter: "This sofa is imported from abroad, the skin is the first layer of leather in Italy, and the wood is Italian oak." Originally imported for foreign countries, the clerk said: "No, it is only imported from abroad, but it is assembled in China."

In this regard, a staff member in the Victory Furniture City who did not want to be named said: "In the furniture industry, this semi-middle and half-ocean phenomenon is more common. For example, imported sofas, in fact, only some of the sofa materials are imported, but the place where they are produced. Generally, they are all in China.” The reporter then visited a number of stores selling furniture in the Victory and Yulong Furniture City. No one presented a customs declaration or other documents proving the import channels of the products. Even the reporter asked the specific address of the manufacturer. The clerk also refused to answer this because of the "commercial secret, no comment".

Supervision has blind spots

Insiders pointed out that the so-called foreign brands refer to brands that are owned or owned by foreign companies. According to the reporter's understanding, the products currently sold in China that are truly foreign brands are roughly divided into two types: one is that the place of registration and the place of origin are foreign, and it is a pure foreign brand; the other is registered abroad, but it is also set up in China. There are production sites.

During the interview, many citizens were generally worried: How many more “yangpia” in the market are selling high prices? How should the fake "foreign brand" be regulated?

In this regard, lawyer Fu Hong told reporters that China's relevant laws and regulations are helpless for the current widespread "foreign brands" in China. Due to the different forms of propaganda of the merchants, it is difficult to determine the legality, and many merchants have also played the legal "edge ball". For example, the merchant claims to be an Italian brand, and this trademark is indeed registered in Italy, but the production and sales are all in the country, so it is not certain that its behavior is improper.

"The gaps in laws and regulations have brought many problems to the supervision. Consumers only have to polish their own 'eyes of fire.'" Fu Hong said: "For foreign companies, if they commit fraud, they may be fined dozens or even hundreds of times. Once an accident occurs, the company may close down, so the company generally does not dare to take risks."

"Sale of fake 'foreign brand' merchants is shameful, lacking integrity and ethics, but things are also 'demandable and available.'" The Yunnan Provincial Academy of Social Sciences's Pandayan analysis pointed out that some people unilaterally believe that the quality of foreign products is guaranteed. They are all good things, so they prefer foreign brands when they buy things. "Consumers should in fact set their own mentality and establish a correct sense of brand consumption. For domestic enterprises, it is better to start from the cultural heritage of China, create brand-name brands with Chinese characteristics, and get out of the crisis of trust."

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