Recently, Campbell Soup Company began to use its broad portfolio of flexible composite bags, and will continue to increase, the company's senior manager of packaging innovation AndrewGordon representation.
"In terms of total volume, we mostly use rigid packaging. But we are trying to challenge this concept every day ... The packaging used by the food industry is becoming more and more unknowable," he recently held in Miami Global Packaging Said on the forum.
"Metal cans are very important to our business, " Gordon said. But he added: " Packaging bags are also very important to our business."
Campbell Soup is far more than a company that produces canned soup, and its products include seasonings and ready-to-eat foods. Moreover, even soups now use plastic packaging bags .
Even the iconic Goldfish biscuits are changing from paper packaging to resealable plastic stand-up pouches .
"The usage of packaging bags at Campbell Soup will definitely increase," Gordon said.
The company acquired PlumOrganics , which identified the trend of packaging baby food in plastic bags, which also contributed to the increase in the use of bags. The company has even launched a line of Plum Organics soup products in packaging bags .
"The global packaging bag market is clearly growing," Gordon said. "The demand for packaging bags will continue to rise."
" Consumers are driving this change, and we want to challenge the status quo, " he said. As mentioned, the company wants to be consumer-centric when making packaging choices.
" Package usage will continue to increase at Campbell Soup, " Gordon said, saying the trend is sustainable. " Consumers like them, " he said. " They are very familiar with the bags. "
With the advancement of packaging equipment, compared with other packaging options, packaging bags have become a more cost-effective packaging. In terms of efficiency, " we are now able to work with rigid packaging for a longer period, " he said.
" Hard packaging will continue to innovate and I will promote this process. But at the same time I will also vigorously promote the development of flexible packaging, " he said
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