The domestic furniture industry is developing rapidly. In 2011, the total output value of furniture is expected to exceed one trillion. More than 60,000 furniture companies across the country are striving to open up the market. However, the furniture industry has always been a bit "in no way", and the degree of attention is far less than that of automobiles. Home appliances and other industries. It seems a bit unfair to have such a huge production and sales volume, but it seems that the reason is mainly because the furniture industry has not been able to produce a real corporate "leading". Because of the product characteristics, furniture companies are mostly large, from the production to the sales process have to undergo a very large logistics test, their radiation capacity is always subject to certain constraints. However, there are also many companies such as the Federation, Gujia, Qumei, and Pearl of the Pearl, which have established more manufacturing and distribution centers throughout the country, and the scope of commercial radiation is spreading. Logistics has become one of the most important success points for furniture companies to compete.
The quality of logistics service is difficult to break in the short term
Yusheng is a Dongguan furniture company. It has been engaged in foreign trade for more than 15 years. The sofa brands such as “Soffine†are sold to Europe and the United States, including the United States, Britain, Norway, Denmark, etc. In recent years, it has also opened up domestic business, “Ma Shi†brand. It came into being.
Chen Weijian, assistant general manager of Yusheng Furniture, said that Dongguan Changan's freight company lacks direct shifts and fixed shifts, and needs to pack a certain amount before it can be shipped. There are a lot of trains that can be received, but most of them are small companies. Logistics services and efficiency are not satisfactory. The management of logistics companies is chaotic. Some companies have promised to take orders, but they are often late, the handling of goods is difficult to control, and often delays and damage to furniture. These are very headaches for companies.
For example, Chen Weijian, if there are customers in Harbin to place orders, but the number is not large, the courier company can not get the cargo volume, the average product logistics cost and logistics time of a small amount of shipments are greatly increased; but if a large amount of goods are shipped there On the other hand, there is no guarantee that there will be corresponding sales, and inventory will become a new burden.
The same 40-foot container, costing about 16,000 yuan from the domestic to the United States, can be contacted by the corresponding logistics company to ship to the United States at any time. The 40-foot container shipped from Dongguan to the northeast requires about 30,000 yuan in steam transportation costs, and it needs to be filled with a certain amount before it can be shipped. Chen Weijian said that if the total amount of mid-range furniture in a container is about 200,000, and the freight is charged 30,000, the logistics cost has already accounted for more than 10% of the overall cost. In addition, the domestic logistics price is rising, and the logistics cost of enterprises in 2011 is higher than that in 2011. 15%.
Enterprise self-built logistics network is a better way out
Yao Jingyuan, former chief economist of the National Bureau of Statistics, believes that weak domestic logistics companies and unreasonable toll collections are the biggest obstacles. Containers destined for the United States go to sea, which is much cheaper than the domestic way of sending land to the northeast. More than 10,000 transportation costs, of which oil and road bridge fees have already accounted for 7,000 yuan. In the case that the objective conditions cannot be changed temporarily, the most convenient way for furniture companies to break the logistics dilemma is to build a more ideal logistics network.
Because of the vital importance of logistics in the national layout, Wang Jianbin did not hesitate to adopt the “shock-style†on-line, with the SAP consultant's SAP-ERP system at the cost of three months of normal business process suspension, on production, distribution, and materials. Management, finance, accounting and other modules are all integrated and applied, and inventory is reduced by 25%-30%. On the basis of the global opening of the information system, Pocket Pearl has set up 31 logistics centers for the local market in the country, and purchased self-built independent warehouses, which saves the logistics cost burden. Although it will easily appear in large quantities of inventory, it can Shorten the delivery cycle, dilute the logistics cost to a lower level, and reduce the total cost, so that the virtuous cycle of “large warehousing – low logistics cost – fast – large sales†becomes the core competence of its competition.
The Federal Group, in addition to the newly established Shandong Linyi manufacturing base, formed two major manufacturing centers in the north and the south, and built secondary logistics “RDC†in Shanghai, Beijing and Chengdu. Several regions represent East China, North China, Southwest China and South China. Radiation in several provinces near the tube, so that the service radius can be shortened to achieve a rapid response to the market. At the same time, the federal government also uses the ERP system, from the supply chain to the entire group's management operations, from a single screw, to the final product tracking, customer tracking, through the integration of information integration system. Response speed and data analysis are faster and more scientific.
In the case that many e-commerce companies have spared no effort to build their own logistics, is the furniture industry also having such a feat one day? Will professional logistics logistics providers be born? Let us wait and see.
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