Talented Yuxin dated Yuji Jaeger-LeCoultre with Shanghai International Film Festival for a total of eight years

On June 16, 2018, Swiss luxury watchmaking brand Jaeger-LeCoultre will join hands with the twenty-first Shanghai International Film Festival for the eighth time to go to this grand meeting. As an official partner, Jaeger-LeCoultre will hold a charity dinner and theme exhibition at the Expo Creative Show during the film festival, and will invest in the restoration of Chinese classic films through public auctions. The "Jaeger-LeCoultre Filmmaker Honor Award", born at the Venice International Film Festival, will enter China for the first time this year, paying tribute to Chinese filmmakers who have brought breakthroughs to film art. Film and watchmaking art are all about the creation of time and the preservation of style. Their charm comes from the thickness of time and the temperature of people's hearts. On the occasion of the 185th anniversary of the brand's birth, Jaeger-LeCoultre upholds the spirit and pursuit of high-level watchmaking, pays tribute to the art of cinema, stars flow, and alternates day and night for eight years.


Ingenuity condenses, stars shine
The 21st Shanghai International Film Festival coincides with the 185th anniversary of the birth of Jaeger-LeCoultre, and is an eight-year contract between the two. The glory to the creator has always been the spiritual pillar of Jaeger-LeCoultre's faith. Jaeger-LeCoultre also extends this spirit from the world of superb timepieces to compose legendary chapters with creative artists in the movie world with similarities and similarities. The film tells the story through the lens. The story of a watch starts with the origin, history, personality and culture of the brand, and is given its story and memories by the owner of the watch. Jaeger-LeCoultre released the Rendez-Vous dating women's watch series as early as the 15th Shanghai International Film Festival. The new Rendez-Vous Night & Day dating watch-a tribute to the limited edition of light and shadow, appeared at the Shanghai International Film Festival. , And exhibited in the theme exhibition, this watch is limited to 100 pieces, a diamond-set rose gold case, a delicate white dial with a bright red day and night display, just like a bunch of soft light flowing around the wrist. It not only bears the skills of advanced watchmaking, but also the embodiment of charming women.

Not only that, this theme exhibition also features the brand new member Beichen series, as well as the Master series and the Reverso series of classic watches, and there are antique models from the Jaeger-LeCoultre workshop in the Ru valley of Switzerland. High-end jewelry watches are icing on the cake. Wisdom comes together in the form of craftsmanship, and the spirit of life is given to every timepiece. Brand watchmakers will visit the exhibition site to show the exquisite craftsmanship of Jaeger-LeCoultre, so that we can witness how a sophisticated watch takes shape in a pair of clever hands. The watchmaker's attitude of focusing on craftsmanship is like that of the Jaeger-LeCoultre Grand Workshop since 1833, quietly and low-key in the Swiss Ru valley. Inside the workshop, there is a rational world obsessed with precision and complexity, quietly but orderly. It is here that more than 400 patents and more than 1,200 self-produced movements were conceived and created a glorious moment in the history of watchmaking. Nowadays, the spirit of ingenuity inherited for 185 years is spreading in one side of Shencheng.



Movie dreams, glory and glory
Over the past decade, Jaeger-LeCoultre has worked closely with the world's most prestigious film festivals. To pay tribute to the creativity of filmmakers, Jaeger-LeCoultre founded the Glory to the Filmmaker Award at the Venice International Film Festival to honor filmmakers who have made outstanding contributions to the development of contemporary film. Filmmakers who have won the Glory to the Filmmaker Award during the previous Venice International Film Festival include Takeshi Kitano, Sylvester Stallone, Al Pacino (Al Pacino) etc. In 2018, the Jaeger-LeCoultre filmmaker's honor award first shined at the Shanghai International Film Festival, helping the development of the Chinese film industry and paying tribute to the creators who are tireless in their creation. In this grand event, the Glory to the Filmmaker Award will be awarded to a Chinese filmmaker for the first time in recognition of his outstanding achievements in the creation of film art. Jaeger-LeCoultre is willing to work with Chinese filmmakers to promote the common values ​​and mission of high-level watchmaking and film art: time goes by, leaving classics forever, and only the source of creativity is endless.


The stars circulate to achieve timelessness, and to share the light of creation with Jaeger-LeCoultre.

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