In recent years, with the sharp increase in the number of foreign pencil manufacturers, the increase in raw materials and labor costs in the domestic industry, and the shrinking of the entire Chinese pencil market, the Qingyuan pencil industry has turned against the trend and its output value has increased by more than 25% for two consecutive years. In 2016, 43 pencil production and supporting enterprises in Qingyuan County achieved an output of 5 billion pieces, an output value of 1.725 billion yuan, and an export value of 1.262 billion yuan. Both output and export accounted for more than 20% of the country. Recently, the General Administration of Quality Supervision, Inspection and Quarantine announced the list of the fourth batch of national-level export quality and safety demonstration zones for industrial products. Qingyuan is well-known in the export pencil quality and safety demonstration zone, and has successfully advanced to the country's first "national name" export pencil quality and safety demonstration zone.
One is policy support to promote industrial development. Fully implement the innovation-driven strategy, and put forward the "one enterprise, one policy" precise support policy for promoting the development of pencil enterprises; the "Opinions of Qingyuan County People's Government on the development of high-quality tax sources" was issued, which clearly pointed out that finance, taxation, and finance Policy support in other areas has played a strong role in promoting the development of Qingyuan pencil industry. At the same time, 60% of the financial quota will be awarded to the local taxpayers that are included in the cultivation target of high-quality tax sources in the current year and the tax paid exceeds the tax base increase in the previous year. More and more pencil companies are increasing investment, expanding production capacity, and improving quality, so as to build up the stamina of high-quality industrial clusters for continuous savings.
The second is brand building to seize the market heights. With the demonstration and guidance of a number of leading enterprises such as Jiuling and Hongxing, many pencil companies in Qingyuan have actively changed their concepts and completed the transformation from OEM to others' OEM. "Only by taking the road of branding can we achieve long-term development." Through several years of brand building, Jiuling's Feiyan brand pencils and Hongxing stationery's Hongxing brand pencils are not only listed as special pens for student examinations by the China Pen Association, but also successfully ranked among the "Chinese famous brand products". The added value of the product is higher, the profit naturally rises, and the development space of the industry is further expanded. The annual sales of Jiuling's own brand are more than 20 million yuan, reaching 26 million yuan in 2016.
The third is technological reform to promote industrial prosperity. Qingyuan pencil companies, abandoning the low-end model of consistent extensive management, by continuously increasing investment in scientific research, updating production lines, improving product quality, and formulating a set of effective and rewarding and punishing management mechanisms, Qingyuan ’s pencil industry has formed The benefits of scale agglomeration also extend the upstream and downstream industrial chains. In Wayaoshan Industrial Park, Zhukou, Qingyuan County, many pencil companies have settled in succession, gradually forming a complete industrial chain including pencils, refills, rubber tips, softening boards, printing, paint, packaging, etc.
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