Because of the small radiation range and the positioning of smart homes, it has been in the middle and high-end users, so the development space is small. Can't release the fists very well. In recent years, more smart home companies have done “breakthroughâ€. Several leading companies including the industry, Crestron, Hedong, etc. have all played "pro-people cards." The purpose is to make the smart home develop further, which must be popular...
Good brand maintenance can win the market
The brand is not only the logo of enterprises, products and services, but also an intangible asset that reflects the comprehensive strength and management level of the company. It plays a pivotal role in the business war. For smart home enterprises, only the use of brands, operating brands, so that consumers can learn more about "smart home" and smart home products. In order to win the market. Brand cultivation and brand marketing are closely related. It can even be said that products without brand marketing are bound to be difficult to succeed. In today's society, science and technology have developed greatly, and materials have been greatly enriched, and products have gradually entered the stage of homogenization. When a wide range of goods can satisfy the consumer's use, the consumer's evaluation of the product will mainly focus on the brand of the product and the quality of the product.
The recent battle of the "Jadob" red cans of herbal tea is an example. The brand of Jiaduobao is very planned. In 2012, the focus of brand management is two aspects. On the one hand, brand awareness, let consumers know that Jiaduobao = the original Wang Laoji, on the other hand, brand loyalty, to guide Wang Laoji's loyal consumers to Jiaduobao Let consumers buy herbal tea from the Jiaduo brand. This beautiful transformation is a good example of brand marketing.
The same way as Mengniu sour milk, Jiaduobao is named after the very popular singing show "China's good voice." This program has made a careful and bold program site layout for the opening, which integrates the whole feeling of the show with Jiaduobao. One effect achieved is that when people talk about the good voices of China who are eliminated, they will also talk about "red pot herbal tea." Of course, this kind of marketing method targeting the public is of course the better the better.
As a smart home enterprise in the Internet of Things, it is in the process of developing smart home products that are not yet widely known to the public. It is important to choose a good platform.
It is important for companies to promote a good platform.
As a physical product company, especially the promotion of smart home products is not quite mature, it is important to choose a good platform. In addition to this virtual promotion on the line. It is also important to establish the brand and product position in the industry through offline activities. For example, online, we can let customers feel the products and services in the field through large-scale publicity activities, exhibitions, and brand selection activities. In the industry, there are many well-known and authoritative brand selection activities. However, there are not many platforms that can link online promotion with offline industry activities to form a smooth and well-known industry promotion program. HC Network is such a platform, not only well-known in the industry website. Focusing on the annual “Top Ten Brand Selection of Smart Homes†campaign, the authority of brand selection is recognized in the industry.
As far as the smart home market is concerned, there is currently a brand that not only promotes its own business, but also popularizes it as a smart home for its customers. What are the benefits of smart home? This is a challenge and an opportunity. The challenge is that in the process of marketing, the amount of information that needs to be carried is larger and more. After all, it takes time for consumers to fully accept an emerging concept and thing. But the opportunity is that although smart homes have been developed in China for more than a decade, users have not yet established an iconic stereotype of true smart homes. This is the best opportunity for smart home businesses. We often say that the chaos of the "city" is chaotic, but it is also the time when heroes from all walks of life come out.
Brands must have more attempts to dare to eat crab first person
Because of the small radiation range and the positioning of smart homes, it has been in the middle and high-end users, so the development space is small. Can't release the fists very well. In recent years, more smart home companies have done “breakthroughâ€. Several leading companies including the industry, Crestron, Hedong, etc. have all played "pro-people cards." The goal is to make smart homes develop even further, which must be popular. Through the promotion of the network and activities, consumers first understand and then generate the desire to try and buy. In addition to doing hard advertising on the Internet or traditional media. More is to hold some large-scale events or participate in more high-end smart home industry exhibitions, selection activities and so on.
No one is impressed by the second person who landed on the moon. For companies, it is important to dare to try. In addition, the author thinks that the "moon" is also very important. If Armstrong was not on the moon, it was a rocket that had not been successfully sent. Then maybe it will be drowned in the vast history. Therefore, there is a platform first, and then there are behaviors. Finally, Armstrong was a household name. In the smart home industry media platform, HC Network launched the "Smart Home Top Ten Brand Selection", which is organized as a result of the brand and promotion of smart homes, in order to promote the development of the entire smart home industry in the Chinese market. activity. There are many planets in the industry, and HC Network’s “Top Ten Brands of Smart Homes†campaign is the “moon†that revolves around “Earthâ€.
Although China has joined the WTO, China’s socialist market economic system is far from perfect. Our business management system still needs reform. These contents are closely related to the healthy and long-term development of corporate brand marketing. Therefore, we should establish one of the “bottlenecks†facing development as soon as possible.
Enterprise system, this is the fundamental premise for enterprises to implement brand marketing strategy, and also the requirement of international competition. We must set up personnel responsible for brand marketing strategy and planning in the management system, re-plan and integrate existing brand structure, and introduce brand management. system. New planning and resource integration in the visual structure and organization management of existing brand architectures and systems, and strengthening the promotion and promotion of brand reputation and popularity. At the same time, establish and form a corporate culture that adapts to brand marketing, condense employees, and form brand awareness and concepts. Only by doing a good job of these "internal power construction", brand marketing is likely to continue for a long time and lay a solid foundation for the sustainable development of enterprises.
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