1. Pay attention to material, strengthen the concept of green
Material selection is a key link in the design of medical bottles. Good medical bottle materials give customers the impression of value for money. There are many companies that don't pay attention to the material of medical bottles, making the product's medical bottles look weak and easy to damage. Some cardboards are poor in material and have a rough surface, making the product as a whole not look like grades, and can not arouse the interest of customers or cause pharmacies to pay attention. Therefore, material selection and design should fully consider the feelings of customers, which can not only protect the product from damage, but also facilitate storage and transportation. However, the selection of high-quality materials will increase the operating costs of enterprises, such as covering the cardboard, it may also cause unnecessary waste, which is not conducive to environmental protection. Today, with the green concept deeply rooted in people's minds, how to design a green medicine bottle that is both beautiful and eco-friendly requires a unique concept design. For example, in the design of medical bottles, Huayin adopts a water-based oil coating process, which solves the environmental problems well. Moreover, the medical bottles are exquisite, the cost is low, and good marketing results are achieved.
2. Make good use of "language" to achieve effective communication
Medical bottles are mainly used to convey information to consumers through text, color, and graphics. It is no exaggeration to compare them to “languageâ€. Among them, the most important words, in addition to the expression of the name, function, usage, precautions and other necessary information, the concept of the layout of the text should strive to be concise, eye-catching and beautiful. In addition, in the text design, traditional cultural elements may also be noted, such as some Chinese herbal medicine bottles, which are often integrated into Chinese calligraphy. They both have a solemn atmosphere, show a unique cultural heritage, and are supplemented by exquisite printing. Left a deep impression. The choice and collocation of colors can affect the overall visual effects of drugs. Different colors have different symbolic meanings. For example, green and blue can make people relax and calm. Therefore, they are mostly used for sedation, antipyretic analgesia and antihypertensive drugs. Red gives people a sense of enthusiasm and softness. It is used in many health-care and nourishing medicines. In particular, some women's health care products such as "Mr. Oral Liquid", "Jiuzhitang Assassium Coagulant Granules" and "Womanhood" all use red medicine bottles. Graphic design is the third key element. Through “reasoning†the rational layout of points, lines, and surfaces, the product image with a sense of beauty can be presented to people in a simple, concise, and novel way. A more classic example is the Sanjin film. The "Y Arrow" and Finbit's "human line" and so on. The three factors of text, color, and graphics must be coordinated with each other. Through effective integration, the best communication results can be achieved. For children's use of drugs, text design can add some lively elements, color matching can choose bright, bright yellow, green, red and other colors. Appropriately increase the number of cartoon characters, the effect is better, which fully takes into account the children's naive and straight personality.
3. Excavate in depth to focus on user-friendly design
In the design of medical bottles, the concept of humanity is increasingly attracting attention. It is necessary to excavate the needs of customers based on respect and understanding of customers so that they can become more affluent and effectively grasp the market. Humane care and respect for customers must be reflected in all aspects, so that customers feel the good intentions of the company. Can make an article from the target crowd, combine patient characteristic, make the design scheme. For example, in some elderly patients, visual function declines, then the medicine bottle font for medication for the elderly can be appropriately enlarged to facilitate reading. For some acute sickness bottle caps designed to be easy to open, so that patients in urgent need of medication, can take the drug the first time to control the condition. For the sake of children's drug safety considerations, it is necessary to increase the difficulty of opening caps so that children can only take drugs with the help of adults, so as to prevent children from accidentally taking drugs when they are unsupervised and cause accidents involving drug use.
4 highlight the personality, clear brand positioning
Today, both marketing management and brand building are advocating differentiation to differentiate products from other companies. Medical bottles are no exception. In marketing planning, we must focus on the refinement of individuality in order to create our own brand. In the design of medical bottles, it is necessary to combine the characteristics of corporate brands and define market positioning. Such as the successful launch of melatonin, a lot of inspiration to the industry. In combination with melatonin as an advertisement for the injection of healthy elements, the design of the medicine bottle box is also exquisite. The gift box gives people a sense of atmosphere and preciousness, supplemented by blue tones, making it look eye-catching and generous, and looks classy. Easy to mention, this is a good example of brand positioning. In addition, high and new technology should continue to introduce drugs and medicine bottles, such as anti-counterfeiting technology, identification bar code, printing technology and other aspects of application and innovation, but also conducive to the overall improvement of product quality and brand promotion.
Material selection is a key link in the design of medical bottles. Good medical bottle materials give customers the impression of value for money. There are many companies that don't pay attention to the material of medical bottles, making the product's medical bottles look weak and easy to damage. Some cardboards are poor in material and have a rough surface, making the product as a whole not look like grades, and can not arouse the interest of customers or cause pharmacies to pay attention. Therefore, material selection and design should fully consider the feelings of customers, which can not only protect the product from damage, but also facilitate storage and transportation. However, the selection of high-quality materials will increase the operating costs of enterprises, such as covering the cardboard, it may also cause unnecessary waste, which is not conducive to environmental protection. Today, with the green concept deeply rooted in people's minds, how to design a green medicine bottle that is both beautiful and eco-friendly requires a unique concept design. For example, in the design of medical bottles, Huayin adopts a water-based oil coating process, which solves the environmental problems well. Moreover, the medical bottles are exquisite, the cost is low, and good marketing results are achieved.
2. Make good use of "language" to achieve effective communication
Medical bottles are mainly used to convey information to consumers through text, color, and graphics. It is no exaggeration to compare them to “languageâ€. Among them, the most important words, in addition to the expression of the name, function, usage, precautions and other necessary information, the concept of the layout of the text should strive to be concise, eye-catching and beautiful. In addition, in the text design, traditional cultural elements may also be noted, such as some Chinese herbal medicine bottles, which are often integrated into Chinese calligraphy. They both have a solemn atmosphere, show a unique cultural heritage, and are supplemented by exquisite printing. Left a deep impression. The choice and collocation of colors can affect the overall visual effects of drugs. Different colors have different symbolic meanings. For example, green and blue can make people relax and calm. Therefore, they are mostly used for sedation, antipyretic analgesia and antihypertensive drugs. Red gives people a sense of enthusiasm and softness. It is used in many health-care and nourishing medicines. In particular, some women's health care products such as "Mr. Oral Liquid", "Jiuzhitang Assassium Coagulant Granules" and "Womanhood" all use red medicine bottles. Graphic design is the third key element. Through “reasoning†the rational layout of points, lines, and surfaces, the product image with a sense of beauty can be presented to people in a simple, concise, and novel way. A more classic example is the Sanjin film. The "Y Arrow" and Finbit's "human line" and so on. The three factors of text, color, and graphics must be coordinated with each other. Through effective integration, the best communication results can be achieved. For children's use of drugs, text design can add some lively elements, color matching can choose bright, bright yellow, green, red and other colors. Appropriately increase the number of cartoon characters, the effect is better, which fully takes into account the children's naive and straight personality.
3. Excavate in depth to focus on user-friendly design
In the design of medical bottles, the concept of humanity is increasingly attracting attention. It is necessary to excavate the needs of customers based on respect and understanding of customers so that they can become more affluent and effectively grasp the market. Humane care and respect for customers must be reflected in all aspects, so that customers feel the good intentions of the company. Can make an article from the target crowd, combine patient characteristic, make the design scheme. For example, in some elderly patients, visual function declines, then the medicine bottle font for medication for the elderly can be appropriately enlarged to facilitate reading. For some acute sickness bottle caps designed to be easy to open, so that patients in urgent need of medication, can take the drug the first time to control the condition. For the sake of children's drug safety considerations, it is necessary to increase the difficulty of opening caps so that children can only take drugs with the help of adults, so as to prevent children from accidentally taking drugs when they are unsupervised and cause accidents involving drug use.
4 highlight the personality, clear brand positioning
Today, both marketing management and brand building are advocating differentiation to differentiate products from other companies. Medical bottles are no exception. In marketing planning, we must focus on the refinement of individuality in order to create our own brand. In the design of medical bottles, it is necessary to combine the characteristics of corporate brands and define market positioning. Such as the successful launch of melatonin, a lot of inspiration to the industry. In combination with melatonin as an advertisement for the injection of healthy elements, the design of the medicine bottle box is also exquisite. The gift box gives people a sense of atmosphere and preciousness, supplemented by blue tones, making it look eye-catching and generous, and looks classy. Easy to mention, this is a good example of brand positioning. In addition, high and new technology should continue to introduce drugs and medicine bottles, such as anti-counterfeiting technology, identification bar code, printing technology and other aspects of application and innovation, but also conducive to the overall improvement of product quality and brand promotion.
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