As a traditional experiential consumer product, consumers mostly need to select wooden flooring by touching and smelling in a physical store. Because the wood used in various products and processing techniques are similar, the simple "picture + description" "The form is hard for consumers to make up their minds to buy." Our reporter visited several well-known enterprises producing wood flooring in the activities of “Green Quality China, Focus on Chinese Wood Forest Products – Experts and Scholars, Media Investigation and Collection†jointly organized by China Forest Products Industry Association and China Economic Newspaper Association. It is found that these companies are somewhat cautious about the attitude of “touching the net†and adopt traditional sales channels. Among them, WorldFriends, Del, Daya, and Filminger have all taken the form of online flagship stores in cooperation with Tmall and Jingdong e-commerce platforms, but they also said that the main sales channels are still offline. A Philippine floor related person told reporters that although they have their own Tmall flagship store, in fact, in terms of overall sales, "the sales volume is not high, not our main sales channel." He said: "Now do the line There is no way to sell on the market. In this era, we must keep up with the trend, but we still focus on the sales channels of offline dealers.†In this year’s “Double 11†shopping festival, a certain Philippine store has more than 1,500 stores nationwide. All products on its four online platforms will be the same price on November 11th. Yao Hongpeng, director and deputy general manager of Del Floor, also admitted that the current Tmall flagship store of Del Floor is also doing a good job, but for them, the role of online channels is more to drain offline stores. The person in charge of a floor said that they did not do online sales. "Our wood flooring is experiential consumption. If consumers don't come to the physical store to see and touch themselves, how can they know what the specific situation of the product is? Take the requirement of environmental protection, the general consumer comes In the store, as long as you smell it with your nose, you know what it will be. The wood floor with formaldehyde will have a rather pungent smell. These are the pictures of the online shop that can't give consumers the experience.†However, there are other floors responsible. People said that although the combination of wood flooring sales and the Internet is just beginning, in the future, traditional marketing models, traditional stores, dealers, physical store operations and Internet big data cloud computing and mobile commerce and other information technology Some of the new marketing changes will surely achieve mutual integration. "What really reflects the Internet thinking is openness, interaction and sharing. I don't think that the traditional dealer model will die. I don't think that the existence of Internet technology can overthrow the traditional things. I think there is modernity and tradition. In order to make our operation, marketing and enterprise marketization more modes and more exciting.†At present, the wood flooring industry as a whole is in a state of overcapacity. Taking wood flooring as an example, Wang Zhibao, former director of the State Forestry Administration, pointed out at the 2016 World Floor Industry and Commerce Summit that the wood flooring industry is actually showing a downward trend in the past two years. According to statistics, the total production area of ​​the flooring industry in 2015 was 3.8. 100 million square meters, "not only the total amount is decreasing, but also the various varieties of flooring are showing a downward trend." Liu Tuo, director of the State Forestry Administration's Industrial Office and director of the Forestry Reform Department, pointed out that the pace of supply-side reform should be accelerated. Promote industrial upgrading. Hair extension storage bags with wooden hangers, these hair extensions storage bags will make your hair neat and tidy.
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