Profit growth of digital printing after printing

In recent years, digital printing has developed rapidly. Some large and medium-sized cities have concentrated their design centers, embassies and consulates, and CBD shopping districts. The competition is also fierce. The price of printing dropped and the customer's requirements became higher and higher. Post-press processing became an important link that could bring more profits to fast-print shops. Take bids as an example, the binding method has been developed from the original wireless glue-stamped paperback to the hardcover, and most of them require a color cover. Digital printers who follow customers and follow the market are also following the trend and have started to post articles on post-press processing. I have no people, I have become a killer to win customers. The timely introduction of applicable post-press processing equipment and the strengthening of post-press processing capabilities have brought huge profits to many digital printing and printing shops. In the early days, a hardcover bookbinding fee could receive one or two hundred yuan, although prices are now However, the binding fee for a hard-copy bid is still around 50-60 yuan. Some people pointed out that the profits earned by some post-press printing shops accounted for about 70% of the total profits of fast printing shops. There is no doubt that post-press processing has become a profit growth point for digital printing companies.

During the period of this issue, we conducted a brief survey of more than a dozen fast print shops in different regions of the country. The results showed that 100% of the respondents had various types of post-press processing equipment and were able to serve their customers. Provides post-press processing services for digital printing products. Respondents stated that more than 80% of the jobs can be processed in their own shops, and some stores account for 95% or even 100%. However, 80% of the stores acknowledge that some jobs still need post-press processing, and such jobs basically account for less than 5% of the business volume. The general need for outside processing is die-cutting, hot stamping, laminating, partial UV glazing, etc. It seems that paper cutters, perfect binders, and bookbinding machines have become the most commonly used postprints for most quick print shops. Processing Equipment.

Although this survey is relatively simple, it also reflects the status of postpress processing in domestic fast printing shops to a certain extent. In the interview, the reporter found that there are still some problems and misunderstandings in the selection and use of postpress processing equipment in domestic digital printing quick printing shops. If the concept of understanding does not change, the postpress processing equipment will not only not bring profits to the company. Instead, it will cause losses. The reporter recently visited several experts and people in the industry and discussed with them the latest trends in the development of post-press processing equipment for digital printing as well as the issue of how fast printing companies can strengthen post-press processing capabilities.

1. Multi-discussion on post-printing process knowledge is the basis for ensuring the quality of post-press processing

Digital printing is different from traditional printing, not mass copying, but it is characterized by short editions and personalization. Therefore, the required post-press processing equipment is also different from traditional printing, with individualized features, and can be used by digital printers. Benefits. However, just having the right equipment is not enough, and you must understand the process. Especially when several quick printing shops in a street have similar hardware devices, who knows more about the post-press processing technology, whoever can make more exquisite products.

The post-press expert Wang Huaizhu pointed out that the development trend of the printing industry in the future is more and more simple before printing, and the printing industry is becoming more and more complex and complicated to the point where people want to do it. Post-press binding and binding materials have also become increasingly diversified, and there are many varieties. Taking the seal material as an example, there are as many as 15 kinds. Teacher Wang said that, in fact, post-press processing is an art, just like clothes. No matter how good the material is, the tailor's master cannot make a high-end fashion if he does not cut it well. The same applies to digital printing and post-press processing. The printing is beautiful, beautiful, and the post-press processing is not done well. Mr. Wang believes that the bidding fee for fast-print printing shops is only a few tens of yuan (hardcover) for a temporary period. With the intensification of market competition, it is inevitable that the binding fees will continue to decline, because the market will gradually move toward standardization. Therefore, digital printers must constantly learn and master new processes in order to gain an advantage in the competition. Professor Wang Huaizhu also cited an example. For example, the paperback bindings of books and periodicals are now equipped with a new process. That is, cold glue is used on the glue order line at the same time. The binding between the bound book book core and the cover does not have adhesive. Glue, such a book would not be wrinkled at the spine. It is reported that domestic companies have introduced such technology and equipment.

2. Strive to make the post-press processing move towards standardization and standardization

Perhaps because of competition considerations, we have found that there are very few exchanges among various fast printing shops. Some operators not only have limited knowledge of the post-press processing technology, but also do not know much about the production and supply of domestic printing equipment and materials. All of these have limited the application and development of postpress technology in digital printing companies. As a result, the traditional printing factory only needs a few tens of yuan to grind a blade of a paper-cutting machine, and a situation in which a quick-printing shop grinds a blade and takes a few hundred dollars will also appear; obviously, the domestically-made post-press processing equipment will be able to meet the needs, and some quick printing will be required. The shop has chosen to spend a high price to buy a "foreign brand" that is not suitable for itself, which has affected the efficiency.

Some domestic quick print shops do not have relatively uniform business models, standards, and service specifications like those of foreign fast print shops. Moreover, the domestic fast print industry is not like the traditional printing industry. There are primary and secondary workers qualification examinations. Lots of operators who have undergone systematic training and mastered the corresponding standards. Therefore, due to the lack of uniform standards and norms, even the same fast-printing shop, different people, different time, the printed products will be quite different.

How to strengthen standardization and standardization? Wang Huaizhu's point of view is: In the post-press processing, it can not be done by hand using machines. After all, the accuracy of manual processing is not as high as the accuracy of machine processing, such as folding, although it can be done by hand, but if there is a suitable folding Machines should still be completed with folding machines. Machine folding is not only efficient but also has high precision. Once manual folding is inaccurate, it will affect the quality of finished products. Wang expects that in the field of short-run printing and digital printing, the customer is pursuing the timeliness. Therefore, small-sized die-cutting machines, folding machines, and paper cutting machines will be welcomed by domestic users. Only by achieving standardization and specialization can the fast-printing companies better develop forward and provide customers with better services, more reasonable prices, and faster delivery times.

3. Correct selection of suitable post-press processing equipment

Wang Huaizhu stressed that if you do not understand the post-press processing technology and materials, the equipment produced cannot meet the process requirements and production needs. In the selection of equipment, teacher Wang put forward his own point of view. Teacher Wang said: I do not deny that there are advanced post-press processing equipments that are higher than ours in foreign countries, but we should also see that many machines can now be manufactured domestically, and the quality can also meet the needs of users. There are also a number of equipment developers in the country and are pushing small-scale post-press processing equipment with good performance-to-price ratio to the digital printing industry.

In contact with some fast-printing companies, we found that although they have demand for post-press processing equipment and operators have extensive experience in expanding markets and business concepts, they seem to lack a systematic approach to how to choose suitable equipment. Knowledge, some fast printing companies have also paid tuition fees. The equipment bought is not good for a long time and it will be broken. Because there is no timely supply of spare parts and maintenance services, it not only affects the use, but also wastes funds, and may even be delayed due to lack of timely delivery. And lose the original customer. There are also fast-printing companies that buy office-type equipment rather than equipment suitable for digital printing companies. They often “lose chains” at a critical moment when they receive a batch of rushes. According to industry insiders, the attitude that digital printing companies should hold when choosing a post-press processing equipment is “not to choose expensive, only to choose right” because the most expensive equipment is not necessarily the most suitable equipment. Here, we summarize the experiences of many practitioners in purchasing post-press processing equipment for the reader's reference.

1) Walk more and see more before purchasing equipment. Don't just listen to the equipment vendor's promotion.

2) Choose your device to consider your own service. Different service objects require different print products, and the corresponding post-press processing equipment is naturally different. For example, if you want to bind a book printed on coated paper, be sure to select a perfect binding machine with a milling and backing function, and the depth of the milling back should reach 3 mm. Otherwise, the problem of missing pages due to lack of binding will surely occur.

3) The purchase of equipment can not be cheap, only look at the equipment sales price, but also consider the cost of equipment and maintenance costs, see the dealer's after-sales service. Whether it is an imported device or a domestically-made device, it is impossible to avoid failures during use. Once a failure occurs, it can be critical to obtain prompt repair services and spare parts supply from suppliers. General Manager Jiang Ningxian of Xi'an Zebra Advertising Exhibition Co., Ltd. told reporters that as a digital printing company, they are willing to make friends with companies like Beijing Hengyin Machinery Manufacturing Co., Ltd. because they can provide post-press processing equipment. Satisfying the needs of your own business development can bring profits to digital printing companies. Mr. Xing Li, general manager of Beijing Hengyin, stated that the current work of Hengyin is to integrate the post-press processing technology and equipment, and recommend the equipment and process to the customer together to help the customer create value and bring benefits to the customer.

4. Concerned about the development of new technologies and constantly adopting new technologies

Professor Wang Huaizhu emphasized that whether it is a digital printing company or an equipment manufacturer, it is not enough to meet the market demand, but it should also guide the market. Therefore, we should pay close attention to the development of new processes, new equipment, and new materials, and adopt new equipment and new processes in a timely manner to ensure the sustainable development of enterprises. Speaking of the development of post-press processing equipment, Mr. Wang predicted that in 2005, the development of post-press processing technology in China will enter a new stage of informatization, automation, diversification and digitization.

At this year's drupa international printing exhibition, we have seen that almost all manufacturers of post-press processing equipment are paying attention to the digital printing market and provide various equipment for digital printing companies. As for folding machines, various small folding machines have appeared: Stahlfolder Ti 40 Proline in Heidelberg, Matthias Bauerle Multimaster CAS 52, MBO Kombifalzmaschine 53/66/76 and Strahlfors Cutter LX 500. In binding machines, there are CPBourg BookletMaker; Duplo Booklet Maker DBMO-4000; Stitchmaster ST 400 Heidelberg; Ibis Digistich DST and so on. In terms of small-sized plastic order machines, there are mainly CPBourg BookBinder BB2005; Dibitech RC1; Heidelberg Bindeexpert; Mailer martini Amigo Digital; Horizon BQ 270; Warrenberg City 4000, Quickbinder and so on.

In the field of on-demand post-press processing, the most impressive of the Drupa exhibitions was Melale Martini. At the show site, on-demand printed books of different format sizes were printed on Delphax's monochrome web digital press (resolution 600 dpi, double-sided printing) and then on Mailer Martini's online book gutter Binding on SigmaLine (both saddle-stitched and glue-bound) and finishing on three sides, the production speed is up to 1000, and it is suitable for processing 20 to 2500 sets of books. In addition, Xerox's iGen3 color digital printers are on-site at the show with Horizon's BQ-270, an off-line processing book production line; HP Indigo's digital presses and die-cutting devices are processed on-line, and Xeikon's digital presses process on-line CD-wrapping papers. box.

In summary, there are still some gaps in the application of advanced technology and equipment between domestic fast printing companies and foreign countries, but there are still many companies