Product packaging design should reflect the national style

Only a nation can be the world. The fundamental purpose of our nationalization is to reflect the modern image of our Chinese nation in the world. We believe that the essence of nationalization is to accurately grasp the pulse of the times and profoundly embody the national spirit, that is, the essential power of the nation. It includes the national temperament character, thoughts and feelings, rather than the artistic description of how the works are depicted, the national style. The formation of the association is closely linked to certain life characteristics of a certain era. When this condition changes, the style of the nation will also change. Therefore, the national style is also constantly enriched and developed. As the Russian philosopher and literary theory critic and writer Chernyevsky said: “When the beauty disappears with that generation, the next generation will have its own beauty and new beauty. No one There will be complaints."

In the modern society where Et is changing rapidly, the pace of development is changing at an ever-changing pace. Informatization and networking have led to wider channels for communication and exchange among different ethnic groups. The convenient and quick way of communication has shortened the distance between various nationalities and countries and enhanced mutuality. Fusion, inclusive. 1 Packing and decorating design The national style needs the mood of packaging and design. The artistic conception is the most concentrated and moving part of the original artwork in the original packaging artwork. It is composed of the ideas in the packaging artwork, and the color image and plot show The artistic conception and sentiment of thoughts are the first step in the artistic design of interior design. An exquisite decoration design manuscript is to obtain beautiful results through the delicate art composition process, expressing the artistic conception of the works and enabling people to obtain spiritual beauty from them. Any beautiful design work should be designed by the decorator to observe and analyze the product, master the psychology of the consumer, and combine the expression, lining, and sublimation of the thoughts and feelings of a good life in order to design a quality product. Artistic conception not only relates to artistic skills, artistic beauty, etc., but also can not be ignored is the attributes of goods, the use and function of goods, product sales can not be separated from packaging and decoration, artistic conception is an important part of the product, the user is in the purchase of goods, is With the help of the packaging of goods to express, express, and express the expression, the decorative mood of the goods becomes a silent salesman and propagandist. Therefore, a good decor, the original artistic conception, has a strong attraction and the flavor of the times, so we must pay attention to the characteristics of the product's adaptability and applicability. In addition, we must master regional conditions, lifestyles and customs, traditional habits of appreciation, material standards, spiritual life, and the production of packaging and printing, machinery and equipment, and production techniques. Only such packaging and decoration design can get the purpose of artistic beauty. The packaging product is a real product, an art object, and a commodity. It is exchanged in the form of currency and is transferred from the producer to the consumer. In short, the mood of packaging and decorating is to grasp the characteristics of merchandise, Wang Xincheng uses design means to carry out artistic ideas, in order to achieve new and unique and clever artistic conception is the soul of design and decoration, should have a strong flavor of the times and aesthetic, attract people Victory is evocative and gives people a beautiful enjoyment.

In addition to the beauty of the interior design, it must be combined with modern sales methods, living habits, and living standards. It is scientific, economical, novel, and durable. It is convenient for exhibitions, exhibitions, and easy to carry and use. Therefore, descriptions, flyers, concepts, imitations The design product is difficult to reach the artistic conception. Conception is the embodiment of artistic conception. Artistic conception is the soul of conception. Through artistic language of art, it expresses the features of the nation and the times, and superb packaging. It needs to adopt beautiful forms, such as scale and scale, rhythm and law, and symmetry. The relations between primary and secondary relations and actual and actual situations, metaphor and fantasy, diversity and unity, comparison and blending, etc., have enabled the national style of packaging design content to be fully realized, and the commercial nature has become clearer, the artistic conception has become more beautiful and more prominent. 2 Reference and creation of ethnic styles The national style of packaging and decoration design is the life of art, with its unique ethos and external features. Art design should have a distinctive sense of the times and national styles, and it must solve the problem of "modern and traditional", that is, nationalization. This has a reference to foreign cultures and the study and inheritance of the cultural heritage of the nation, and how the two are combined. China's packaging and decoration art design still has a certain gap compared with the world’s advanced countries. To catch up with the world, we must learn advanced foreign stuff, good art forms, good expression techniques and advanced crafting techniques. The purpose of reference is to create and develop. There is a leap in packaging design.

China is an ancient country with a history of civilizations of several thousand years. It has a rich cultural heritage. We must develop our own advantages, change our own deficiencies, and pay attention to traditional learning and learning. We must learn from the past and use foreign languages ​​and learn Chinese from other countries. The advanced things of different nationalities in the country, good representations of good art forms.

The packaging and decoration design styles of countries around the world are not the same. We must create a Chinese design style. One important aspect is to learn and inherit our country’s cultural heritage. It is a source of our artistic creation. We must promote our own advantages and focus on our own Traditional learning. How to learn, there is a method problem, there is a problem of understanding. Foreign advanced things should be learned and used for reference, but they should not be blindly copied or copied. There is a correct understanding of the problems of imitation and drawing. Although there are obvious differences between imitation and reference, a master designer will also have a period of imitative growth. However, imitating it can't replace his creation. It is just like a master of Chinese painting. Mr. Qi Baishi said: "If you learn from me, you are like me who died." Mr. Lu Xun also said: "The conversion and imitation must never produce true art." Learning from the national style will sprout the creative factors. From the very beginning, it will have some choices. It will be abandoned and dissolved. It will focus on the rules and laws of foreign art forms. The key lies in the melting and absorption and the excellence of foreign countries. Culture, good things melt and "absorb", this is: "for foreign use." To treat traditional cultural heritage, we must not use “acquisitionism” as it is. We must choose to abandon Taiwan, create it, and endow it with the spirit of the times so that “ancient use is a good thing”.

There are three basic elements of the image, color, and text of the decorating art design. In China, there are unique colored pottery, Han brick, Chinese painting, calligraphy, pattern, new year painting, printing and dyeing, paper-cutting, various national costumes, dances, and instruments. It is an inexhaustible magnificent artistic treasure house of the Chinese nation. The unique elements of these peoples can be excavated and created as design packaging materials.

The understanding of nationalization cannot be seen on the surface. It must be understood from the national temperament and understood from the spirit, psychology, and feelings of the nation. Nationalization should be promoted for development and creation. It must absorb foreign excellent culture, remove dross, and absorb the essence. Only Absorption can continue to develop.

In addition, there must be a concept of goods in the packaging and decorating design. The style is not the purpose of the design. The first thing a design work should do is to facilitate the promotion of the goods. The national style cannot be separated from the commodity, and must be unified in terms of content and form. It is necessary to grasp the sense of proportion according to different design themes. We should nationalize on the basis of drawing on foreign traditions of art and learning, integrate Chinese, foreign, ancient, and modern elements into packaging design to create a design style that is unique in both Chinese and modern styles.