The reporter found that ANT children's clothing store has debut Wangfujing new children's clothing store; while another domestic sports brand 361 ° also plans to start next year's children's clothing business. Children's clothing market as the ultimate salvation of foreign brands, also began to suffer the siege of local brands.
Since the financial crisis, China's sporting goods market is the first "foreign investors" situation. Foreign sports brand outsourcing in China, the agency model is experiencing tests, OEM costs highlight the cost of manufacturing. Adidas, Nike agents are "abandoned" frequently shut shop, struggling to cope with a lot of inventory digestion, where Nike shoes in China, products and apparel products fell by about 16%.
In the fiasco of adult clothing, children's clothing market is unique here. Relevant data show that this year Adidas, Nike children's clothing market strong performance. May Adidas ranked first in the Northeast, East China, South Africa, Northwest China, Nike in the Northeast, East China ranked second. Sales performance is better than many professional children's clothing brand . The reporter learned from Nike insiders learned that this year Nike closed its only factory in China, but also opened up a new children's clothing product line, the new children's clothing launched 1.3 meters children's clothing line.
Relevant data show that by 2010 China's number of newborns will enter the fourth peak, the children's consumer market is huge, not only foreign professional children's clothing brand into the Chinese children's clothing market, and even some foreign trade enterprises to children's clothing business mode into the domestic market. It is reported that the appliance giant Haier Group plans to launch next year, children's products stores.
From the price point of view, Anta children's clothing located in the low-end market, mostly children's clothing within 200 yuan, Adidas, Nike children's clothing prices are generally around 300 yuan. Shelves placed on adidas divided girls, boys series, Nike basically placed in accordance with the age range of goods. Although not many consumers to buy children's clothing, but the volume is high.
Adidas sales staff claimed that sports children's clothing is basically no discount, a full set of children's shoes can buy 1,000 yuan, many customers are as gifts. "Much cheaper than adult clothes, but also big brands, gifts or self-use prices are acceptable." The couple is picking the children's clothing said.
Relevant experts said that the current pattern of domestic children's clothing is currently half of the brands at home and abroad. Among the 50% market share owned by domestic manufacturers, only 30% own the brand and 70% are in the non-brand status.
For local sports brands from the field of sportswear competition to the children's clothing circle, China National Garment Association official said children's wear, children's clothing market has many areas to be improved, which provides a turning point for sportswear into the children's wear market.
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