Today, online shopping has gradually become the main consumption mode of most residents, and the Internet e-commerce tide has swept through various industries with unstoppable momentum. Even the door and window industry has not been spared. In today's door and window market, e-commerce is popular, but after-sales service has not become a major problem that has plagued the development of enterprises. As we all know, doors and windows belong to large-scale household products, the quality of doors and windows on the network, its quality, size, environmental protection, etc. are difficult to guarantee. At the same time, the installation after the order is issued is also a big problem, so although the online channels of door and window enterprises are developing in full swing, the problems of return exchange and after-sales complaints are also “one after anotherâ€.
Online shopping home sales are generally spit
At present, the quality faced by online shopping homes and the difficulty of satisfying consumers after sales are always there. When buying large-size doors and windows on the Internet, many consumers expressed hesitation, in addition to price and quality, they are also worried about logistics issues. In many home online stores, you can see the after-sales spit in the service evaluation, such as the physical and display maps are not consistent, the design is unreasonable, the installation is troublesome, the color is bad, the smell is big, the delivery charges extra fees, etc., and the business is everywhere. The brand image and reputation have caused great losses.
Do a good job in online sales services
As far as the door and window products are concerned, how to solve the worries of online shopping is an urgent problem to be solved. The online store display space is infinite, and it can be sold to the whole country, which is hard to compare with the physical store. However, consumers choose doors and windows on the online store, and it is difficult to grasp the information such as size, process and material. Therefore, e-commerce should provide standardized services for related information. In order to do a good job in online sales, after-sales service must keep up.
Go online and go offline to provide better service
The development of e-commerce to various industries is an inevitable trend. The characteristics of the door and window industry itself determine the necessity of the existence of physical stores. The display of physical stores in the door and window industry is a full responsibility for the consumers. Some products have been touched before they know the material, texture, finishing, and brightness are more visible to the eye. Even online shopping, the actual experience is not small. Therefore, in the "Internet +" era, online sales of door and window products and offline services should go hand in hand to better serve consumers.
According to the “Analysis Report on Plastic Steel Door and Window Partitioning Industry†issued by Prospective Industry Research Institute, it is pointed out that for door and window enterprises, the development of Internet e-commerce is the general trend, but its installation and after-sales issues are also a major problem in development. Therefore, in today's online shopping, door and window companies in addition to doing online marketing, we should do a good job after-sales follow-up, only online and offline go hand in hand, in order to truly promote the transformation of enterprises to the Internet. For more relevant industry information, please pay attention to the "Forward-looking Industry Research Institute" WeChat public number.
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