ISPO fairy-tale paradise, "home-style outdoor" is the most profitable idea Read the full text >>

On February 24, 2016, ISPO Beijing, the 12th Asian Sporting Goods and Fashion Show, officially opened at the National Convention Center. Well, official reports end here, and now it's time to talk about the seriousness: The brands have met with a big show. Take the unchanging thinking and walk along the road of so-called professionalism. What's wrong with you in 2015 is due in large part to the fact that the concept behind it is behind us. There is no plate of kaile stone in China. Big, then don't expect anything.

The only way to enter the venue is always the world of local brands. Other brands also do not install, who do not want to have such a quick brand standing there? But what I want to say today is really not them. For myself, the most dazzling of the audience is not theirs!

Need to explain, I did not send the wrong figure, this is indeed the scene of ISPO Beijing. What is the brand's name? If I look at the picture myself, I will not say it. My principle is that I will not give any brand my trust.

To be honest, after a day of visiting the ISPO, I felt that their home booth was the most thoughtful. The design philosophy of all products was based on the child's heart and did not break out of the open air. Before someone said that their home is a beaker, I do not know what to think now.

The MM of this tea is the "children's paradise" and it is actually showing another brand of tea. It's very evil to play tea in the open air, but in reality, it's a kind of ecological chain. The whole chain is to let the whole family find their own pleasure in the outdoors...

Well, this gadget is also the winner of the ISPO 2016 Product Gold Award.

At the other booth, an outdoor concept of traveling out of the family was also launched. Of course, these things will not be seen by single dogs, and if you don't understand why you want to do this, you'll have to stay single!

In several large-scale booths, few manufacturers put their individual tents there for display. The most important products to be displayed are family-sized medium and large-sized composite products. In fact, the concept of these products has long existed in European countries and the United States, but due to the timely gap in our country's outdoor philosophy, it is now impossible for us to say that it is wrong.

At this stage, China's 70th and 80th are the mainstream crowds of outdoor activities. This part of the outdoor players gradually began to have their own homes and children, and in terms of income, there is no shortage of income. For them, moving their homes outdoors is no longer for individuals. Many times, they must consider the feelings of their families and move the entire home outdoors to make the family happy. This is another brand new ecological structure.

As outdoor enthusiasts, often take your family to go outdoors and let them find their new fun outdoor. what? You say you can't make up your family, don't they? Did you really pass through so many bad mountains, and even this challenge can't be persisted?

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