[Office Partner Information Center] In 2014, it was praised by the industry as the first year of “Smart Homeâ€. Experts believe that the current smart home fever is the "chain effect" brought by the mobile Internet. With the rapid development of mobile Internet and the emergence of new wireless technologies, the technical bottleneck of the smart home industry has been broken. At the same time, the introduction of a series of policies, such as the National “Internet of Things 12th Five-Year Development Planâ€, listed the intelligent industry as the development focus in the next few years, and cleared the development obstacles of the industry from the policy.
Following the joint venture between Midea Group and Xiaomi Company in the smart home market in December 2014, a group of traditional home appliance companies have launched smart homes in a month: Haier Group and Evergrande signed a strategic cooperation agreement; Throwing "Olive Branch"; Skyworth and Alibaba and Youku work together; Hisense and 11 online content companies join hands in smart home...
Wang Jinliang, director of the domestic market department of Midea Group, told the "Economic Daily" reporter that Midea Group has been engaged in white electric power, kitchen and bathroom appliances, small household appliances and other fields, and belongs to traditional machinery manufacturing enterprises. "In the areas of mobile Internet, cloud computing, cloud services and other areas that we are not good at, we must rely on professional Internet software companies. It can be said that the introduction of Xiaomi is an important measure for Midea's business development and strategic layout in the mobile Internet era."
Changhong Group has also made frequent efforts on smart homes. After releasing China's first triple-play smart TV, CHiQ TV, Meiling Electric released a CHiQ refrigerator equipped with cloud image recognition technology, and CHiQ air conditioner with human state awareness technology was also unveiled. . Liu Tibin, general manager of Changhong Group, said that the "smart machine era" of Baidian will end the "functional machine era". Changhong will realize the construction from product design to manufacturing, from marketing means to brand reshaping, from organizational structure to information platform. All-round transformation.
“The TV set launched by Changhong strives to realize the memory user preference, perceive the user's emotions, and allows the user to select the program according to his own 'appetite'. It can make the video program on the big screen appear on the small screen instantly with one click, so that 'at any time Look, take a look, classify, multi-screen look. Changhong Air Conditioner pioneered a private customization, able to meet user needs through a variety of application scene modes rather than pure functions." Liu Tibin said.
After just realizing the "strong alliance" with Wanda, Li Dongsheng, chairman of TCL Group, said, "TCL Group is advancing the 'double +' strategic transformation with multimedia and communication as the main body. The company has built 'components + terminal + content The application + platform's ecosystem accelerates the deployment of smart terminal content, applications, platforms, smart homes, cloud services, etc. This strategic partnership will help the company build the ability to provide smart products and Internet operations services from the cloud to the end."
In fact, the field of smart homes is far more than these domestic companies. Many foreign companies are also rapidly transforming on a global scale. In 2014, Google acquired Nest Labs, a foreign smart home company, for $3.2 billion; LG exhibited its smart home management system HomeChat; Samsung released SmartHome platform SmartHome...
Bai Siwei, vice chairman and secretary general of the China Internet of Things Industry Association, believes that the current smart home heat is the "chain effect" brought by the mobile Internet. In the past, the consumption of smart home products has been staying in the high-end villa area, and it is supported by renovation projects and smart home projects. Today's consumer groups are clearly shifting to ordinary consumers. With the rapid development of mobile Internet and the emergence of new wireless technologies, the smart home industry will usher in a period of development opportunities. Compared with traditional smart homes, modern smart homes introduce a number of wireless transmission control technologies. With the popularity of mobile Internet and terminals, it will largely replace traditional smart homes with integrated wiring to better reflect energy efficiency. The environmental protection and low-carbon effects have brought people a good user experience. Especially with the introduction of the national “Italian Network “Twelfth Five-Year Development Plan†and other policies, the intelligent industry has been clearly listed as the key development direction in the next few years. The support and guidance of the policy has injected a strong booster into the enterprise. Enterprises have been involved in smart home appliances.
"The advantage of home appliance enterprises lies in the intelligence of information appliance products. The advantage of Internet enterprises lies in platform operation and service. The cooperation between the two parties can complement each other and realize the lightweight, smart home of scale, standardization, platform and interconnection." Svi said.
Perth Wei believes that there are five major trends in the development of smart homes in the future. First of all, touch control will become a popular control method for smart homes. Through an intelligent touch control screen, intelligent control of home interior lighting, electrical appliances, curtains, security, surveillance, access control, etc. can be realized. Second, smart phones will become smart in the future. The most important mobile intelligent control terminal in the home, through the smart home client software or web mode of the mobile phone, realizes remote monitoring and control of the home interior, realizes remote unlocking at home, confirms the image of the guest, remotely turns on the air conditioner and the heater device; Third, the wireless and wired control systems will be seamlessly integrated, with a wiring control system in the trunk area and a wireless control system in a small area. Fourth, the smart home will become the home version of the Internet of Things, enabling mutual communication of all objects within the home; Fifth, the smart home system will be seamlessly connected with smart city systems, intelligent buildings and intelligent communities. All smart home systems will inevitably be compatible with the seamless control of the above large systems.
Link: The giant "hand in hand" memorabilia
On the evening of December 14, 2014, Midea Group and Xiaomi Company announced that they would conduct in-depth strategic cooperation in various modes of smart home and its ecological chain and mobile Internet business.
On December 30, 2014, Haier Group and Evergrande Group signed a strategic cooperation agreement. According to the agreement, the two sides will carry out strategic cooperation in all aspects of home appliances, home and financial services.
On January 6, 2015, Midea Group announced that it would strengthen cooperation with smart home in Beijing Jingdong Century Trading Co., Ltd., a subsidiary of Jingdong Group.
On January 6, 2015, TCL Group issued an announcement to sign the "Strategic Cooperation Letter of Intent" with Wanda Group, and began to expand from personal cloud and smart home to the commercial layout of smart community and industry Internet.
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