Improve product packaging design

Like packaging and branding, packaging is a visual symbol that plays a role in communicating relevant goods and corporate information to consumers. The brand image influences the establishment of corporate image in a large scale, and packaging is an effective means to enhance the brand image. Although the intrinsic quality of a product cannot be deceived by its appearance, it can create suspicions about its inherent quality, let alone establish a good brand image.

The design of a successful packaging image has a distinctive symbol in visual performance. It far exceeds the role of individual trademarks in communicating with consumers. It is the visual whole of a typical personality with standardized figures, colors, and fonts. It strives to reflect product quality and strives to strengthen people's recognition and memory. Good packaging has become almost a pass for high-quality products among consumers. It has molded products into brand names and at the same time has instilled a sense of trust in the company, which has become a powerful weapon for establishing corporate image.

The distinctive red and white color of Coca-Cola packaging, flowing fonts, and simple, crisp style conveyed a high-grade brand image to consumers through a symbolic and concise style, making it an international common language. It is a model of success in product packaging. On the packaging of Fujifilm, the red round logo and white background plus a large area of ​​green color make the red, white and green three-color, bright and pleasing, and set the image of high-quality film in the hearts of consumers. It can thus be seen that the success of a product is inseparable from a high standard of product quality, but it is difficult to succeed without a well-designed brand image and extensive and long-lasting publicity.

Traditionally, the main function of packaging is to protect the use value of goods. In modern business activities, companies are increasingly focusing on the promotion of packaging, especially in shaping brand image, improving product quality, attracting consumers' attention, and deepening impressions. As more and more products are sold at supermarkets or other stores in open shelves, packaging takes on more promotional tasks.

At present, companies have realized that good packaging design is another important way to establish and transmit corporate image, and it helps consumers quickly identify the company's products, promptly prompting and stimulating purchases. Therefore, in view of the various functions of product packaging, the development of excellent packaging design for the product has its very important market significance. This should be an important issue for creating a brand.