On December 17, 2011, the first wholesale furniture factory procurement conference in North China, which was built by Jin Haima Home, was officially settled in Tianjin. This year's procurement conference abandoned the traditional furniture fairs. The biggest difference from the previous furniture fairs is that most of the branded furniture sold at this conference is factory direct sales products, and ordinary consumers can directly face the furniture factory. Trading, eliminating the intermediate circulation link, the price is generally lower than the market price of 50% -70%, eliminating the price bubble of furniture products, let the price of furniture return to value, and solve the three parties' dilemmas of manufacturers, dealers and consumers.
Resolving the troubled vendors to remove the intermediate fare increase
It is understood that the North China region, which is centered on Beijing, Tianjin and Hebei, has become one of the largest furniture production bases in the country. Hundreds of northern furniture manufacturers have shouted the slogan of “going outâ€, but due to logistics and ancillary services. For other reasons, these enterprises are facing huge cost pressures. At the same time, many domestic first-tier enterprises are suffering from too long a front line and other reasons, and they cannot further expand the market at home and abroad.
The general manager of a well-known brand furniture said: "The strength of Beipai furniture is not the same as before. Their production equipment is constantly updated, production investment is increasing, the scale of the factory is expanding, and they also have the advantage of 'local'. However, in order to expand its market share in the north, Beipai Furniture also needs a circulation enterprise with strength and industry responsibility to provide a broad platform. The Jinhaima·North China first furniture factory wholesale price procurement conference is precisely The opportunity to provide a high-quality brand display and product trading platform for Beipai furniture manufacturers, laid the foundation for furniture manufacturers to plan and implement brand strategy and expand the market share in the northern market."
At present, the first wholesale furniture factory procurement conference hosted by Jin Haima has brought together many well-known brand furniture factories to shorten the product supply chain, making the price generally lower than the market price by 50%-70%. At the same time, the citizens purchase furniture directly to face-to-face transactions with factory business representatives, can enjoy the factory wholesale price, let ordinary consumers experience the real price, and promote furniture consumption to return to rationality.
Relieve dealers to reduce excessive channel pressure
In recent years, due to the rising cost of refined oil products and the numerous tolls and other expenses, the domestic logistics costs have remained high, coupled with the high storage costs, these external reasons for the inability to change have aggravated the pressure on dealers. Take a brand as an example: the price of goods sent from Guangzhou to Tianjin last year can still be maintained at around 150 yuan per cubic meter. By this summer, the price per cubic meter has increased to about 200 yuan, and it is still rising. However, in order to maintain a unified national price system, furniture companies require dealers not to rush to raise prices. As a result, dealers farther away from the factory are even more helpless to see the rising cost of sales, but the benefits are declining.
A certain brand agent in Tianjin complained: "The environment for furniture agency is now much worse than before. Apart from the internal competition in the industry, the trouble of purchasing goods and high prices have already caused headaches. The first choice for furniture is the brand. However, the increase in logistics costs, coupled with the increase in store rents, is now really out of reach. The factory's direct docking terminal supply model has solved our urgent needs for our dealers."
Resolving the consumer to improve the home happiness index
According to the macroeconomic data of the National Bureau of Statistics, in October 2011, the CPI rose by 5.5% year-on-year, a 37-month high. Under inflation, the price of furniture products is rising day by day, and consumers are even more sorrowful in the decoration procurement. Wanting to buy your favorite furniture products with the least amount of money is almost an unrealizable dream. As a consumer, when buying furniture, there is no ability to directly negotiate with the merchant. Therefore, in the face of the rising CPI, many consumers are frankly facing great pressure when adding furniture.
Ms. Guo said: “It is a headache to buy furniture. Although there are many stores in the city, there are many promotions and promotions, but it is not their own psychological price.†People who sell furniture will make more or less money from them. Want to save money and buy furniture at a low price, only go to the factory. But which furniture factory will directly face a single consumer? Therefore, Tianjin needs a place like Hebei Xianghe. Everyone can buy furniture, not only the choice but also the price.
At this wholesale price procurement conference, consumers will face more factory representatives. This bold move not only fulfills the desire of understanding the troubled manufacturers and distributors, but also satisfies the purchasing needs and desires of consumers and achieves a win-win situation for all three parties.
The Jinhaima·North China first furniture factory wholesale price procurement conference was also advocated and supported by relevant industry associations and government agencies in Tianjin. I believe that this wholesale procurement conference will definitely affect the entire Tianjin furniture industry, eliminating the price bubble and letting The return of price to rationality is no longer an empty talk.
Bioplastic Forks,Disposable Bioplastic Forks,Biodegradable Forks,Cutlery Spoon Forks
Anhui Jianfeng Environmental Protection Technology Co., Ltd , https://www.ahbiocutleries.com