In May, there are many festivals in May this year. Labor Day, Youth Day, Mother's Day, etc., today is "5.20". As the so-called festivals continue, promotions continue, this month's home store is still a bit "busy." The promotional activities of various building materials and home brands continue, and the busy figures of the major cabinet brands are faintly visible. Promotion, it has become a must-have market for the cabinet brand to increase sales performance.
Promotion has become the norm in the cabinet market. A field promotion campaign has come down. Some cabinet brands are “fat†and some cabinet brands are “skinnyâ€. As the overall cabinets warmed up, frequent promotions have prospered the overall cabinet market and have been debated. Liu Zhen, director of the investment department of Xinya Cabinet, said that frequent promotions are not conducive to the healthy long-term development of the whole cabinet industry. Faced with frequent promotions in the market, most consumers have become more and more rational, forming a certain "immunity", so that the promotion effect is significantly reduced.
In the current cabinet market, more and more promotions, the market effect is getting worse, the cabinet brand is driving sales performance, and the promotion activities are repeated again and again, eventually forming a vicious circle, allowing the cabinet brand to develop into a dead end. In fact, as an indispensable sales model, promotion, benign promotion activities can not only enhance brand sales performance, but also promote good competition between brands and brands.
Under the increasing frequency of promotion, how to improve the effect of the promotion market has become a question that most cabinet brands silently think after repeated failures. Many cabinet industry insiders believe that under the current poor market promotion effect, we should enhance the connotation of promotion, starting from the management and service perspective, in-depth promotion of brand values, and grasping consumers from the details. This is true, but the promotion was not so conceived, and finally evolved into a low-priced promotion.
At present, the cabinet brands do promotional activities, no matter what form, they are like scattered net fishing, do not focus on the focus, just ignore the random network, can not catch the fish does not seem to care. If a cabinet brand wants to run a promotion, it must first grasp the consumer groups, grasp the consumer demand, "targeted", do not useless work, in fact, promotion as an indispensable market sales model for cabinet brands, is a huge Market construction projects involve many factors such as brand image, product design, product quality, service system, etc., and whether or not to capture consumer demand is an important first step.
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