Recently, the IKEA “recall door†incident was fierce. Under the pressure of the AQSIQ and various public opinion pressures, IKEA announced the recall of a total of more than 1.66 million “Malm†drawers in the Chinese market. At the time when the “Destiny Cabinet†was being heated up, it was necessary to ponder: what inspirations and reflections from the “Recall Door†of IKEA to the Chinese home furnishing industry and enterprises, what lessons should the domestic household industry learn from?
Revelation 1: Awe in production home
Home is used to facilitate home life, not life-threatening. The living reality is that what is just a "live" has become the killer of "death". In this regard, IKEA provides a negative textbook. The root of the problem is not only the "product design", "production standards" problem, but also the lack of respect for life. No matter how much the "national standard" is met, the product has been "destroyed," recall, punishment, compensation, etc. are "must". What needs to be reflected by Chinese home furnishing companies is that before and after the “IKEA Gateâ€, why are there still “poisonous homes†that ignore the safety of consumers, design flaws, home furnishings, and the “flowers of youth†from the design of defective beds Falling down the desperate campus? Therefore, the relevant departments must strictly control the safe production of home furnishing enterprises, and home furnishing enterprises must produce safe homes, and implement the fear of life in every aspect of home furnishing production, especially the source of product design.
Revelation 2: Is the regulation standard high or low?
IKEA once refused to call the relevant products in the Chinese market on the grounds of “compliance with standardsâ€. This is of course the abuse of standards. The same products are killed in the United States. Can't it be done in China? The opposite is true. The production of "death" products by household enterprises is also blamed for "achieving the standard". Obviously, it is a contempt for consumers' rights and interests. It is absolutely impossible to let go of corporate responsibility and lethality of life. The standard is home production and accountability. The regulations and standards of enterprise problems may be high or low, but life is not expensive. The standard must never be above safety. Even if the home is "achieving the standard", if it is still "dead", the standard is difficult for the company to escape the "legal responsibility" shield. Keeping pace with the times and constantly improving, the laws and regulations that are always hung on the heads of enterprises can not be challenged, and the most basic moral responsibility in human nature cannot be avoided. The “IKEA Incident†reveals that it is time for China's home furnishing industry and enterprises to reflect on whether the “standard†is high or low!
Revelation 3: Industry organizations must make a difference
While leading the enterprises to enlarge and strengthen the market and brand, the home industry organization should have more responsibility in leading the development of the industry standardization - upholding justice, fairness, standardization according to law, blaming the government, and safeguarding consumers' safe consumption. convoy. Enterprises in any industry have behaviors that are bad in production and operation. Industry organizations should dare to "take their own tools to cut their own", self-discipline and self-examination; dare to "clean up the portal", can not let "a fish a pot Soup", ruined the reputation of the industry. The problem now is that some industry organizations, in order to "the interests of the community", hold a group in their "friends circle", engage in profit sharing, find problems and sloppy eyes, take self-examination as a virtual reality, act as a protector, and act as a "problem enterprise." "The umbrella." It is hoped that all home furnishing organizations will learn from the "IKEA Gate" incident, insist on self-discipline self-examination, industry normative activities, and establish the legal system to achieve the purpose of the rule of law industry. The “problem home†is solved on the day of the industry, when the industry organization has a lot to do.
Revelation 4: Home furnishing enterprises must be self-reliant
IKEA recalled 1.66 million related products in China. It is reported that Chinese consumers still hang around in IKEA, and IKEA is still there, showing how important the impact of home brands is. IKEA’s “Desperate Cabinet†has lost its market. Which “Chinese cabinet†has come to replace or replace it? Perhaps because it is not self-reliant, not self-confident, not self-reliant, it is used to copying and counterfeiting, and digs corners in similar products. For reasons such as “self-destruction of the Great Wallâ€, the current home furnishing industry does not have “Chinese-style IKEAâ€, thus opening the door to the “foreign brandâ€. “IKEA Gate†reminds people that “foreign brand†is not perfect. Let Chinese consumers no longer believe in the "foreign moon", domestic products must be self-reliant, Chinese home furnishing enterprises must be as good as China's national defense industry, be good at learning, dare to transcend, independent, bigger and stronger, in the home market, "South China Sea" Let. In this way, more consumers can pay more attention to domestic brands, add more cherish and generously.
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