Elm furniture consumer group is younger

Although many brands in the home store are selling eucalyptus furniture, most companies have indicated that they have not promoted and developed eucalyptus furniture as a key product. Is it that the increasingly scarce of coffins has made it difficult to mass-produce, or is the consumer’s preference for coffin furniture gradually decreasing?

market situation

Product material is divided into "new oak" and "old oak"

Recently, the reporter came to a home store. After learning about several furniture brands, he found that the materials of beech furniture sold in the market are mainly divided into "new beech" and "old coffin". Yu Pengfei, director of the market planning and brand development department of Tiantan Furniture, said, “The new coffin mainly refers to the newly cut down coffin. The old coffin is generally referred to after being cut down, storing decades of old materials, or from old The wood removed from the house or old furniture.” But some people in the industry said that the old banyan tree is not just old materials, but a kind of wood grown in Hebei, Shanxi, Shandong and other places. Although they are also called "榆木", because the color texture is different from the eucalyptus grown in the northeast, and the wood is harder, the locals generally call them "old ash".

Double the price of the material

In the furniture brand showroom selling new beech, the reporter saw that the new beech furniture sold mainly has three colors of bright yellow, dark brown and brown. The wood texture of the furniture surface is fine and straight, and the style is mainly modern and simple. . Sales staff told reporters that compared to walnut, mahogany and other solid wood furniture, the price of new beech furniture is relatively cheap, the average price of a double bed is about 9,000 yuan, and the price of a four-door wardrobe is 12,000 yuan. In a showroom that sells old eucalyptus furniture not far from the brand, the reporter found that the furniture made in this style is more traditional in style, while the double bed of the same size is priced at 20,000. Above the yuan, the price is more than twice that of the new beech furniture.

Elm furniture consumer group is younger

For a long time, beech furniture has been loved by middle-aged and old-age consumers for its affordable price and unique texture. However, after the reporter visited the store, they found that the audience of such furniture has quietly changed. In the store, the reporter met Ms. Zhang, who is buying old elm furniture. She told reporters that many years ago, the family used old elm furniture, whether it was color texture or style, it is very consistent with the family's aesthetic and usage habits. Because I used it myself, I was more assured of the quality of the old elm furniture. This time, when she was decorating her new house, she was still preparing to buy the old elm furniture. Mr. Li, who is working with his wife to buy furniture for the wedding room, also took a fancy to a set of beech furniture. Among the many consumers who subsequently asked, the reporter found that the current consumers who choose to buy eucalyptus furniture are mostly between the ages of 30 and 45. Compared with the past, the audience tends to be younger.

Industry sound

Insufficient supply of domestic beech raw materials

Zhang Mi, manager of the Top 100 Furniture Design Center, told reporters that the current old coffins on the market are mainly divided into two situations. One is the old coffin material that has been cut down for many years. However, at present, because the old materials need to have a long storage period and a small amount, the old eucalyptus furniture currently sold on the market generally refers to a tree species called "old ash" produced in Hebei and other regions. According to Zhang Mi, the elm furniture of the top 100 furniture is made of eucalyptus wood from Russia. In addition to the fact that Russian eucalyptus is more visually pleasing than the color of the northeast eucalyptus, the output of the eucalyptus in the northeast is small. Intermittently satisfying supply is also an important reason. In addition, as the cost of eucalyptus furniture is increasing year by year, many companies are looking for new types of wood suitable for making furniture.

Complex process

Push up the price of old beech furniture

Why are old beech furniture several times more expensive than new beech furniture? Zhang Fucai, chairman of Qiang Furniture Group Co., Ltd., told reporters that there are two main reasons for the high price of old elm. First, the price of the material itself is relatively high. The old wood quality itself is very rare, which raises the price of raw materials and directly affects the price of the final product. On the other hand, the price is rising due to the complicated craftsmanship. He mentioned that the furniture made from the old eucalyptus is mostly in Chinese style, and the production process is relatively complicated, which is the main reason for the higher price than the new eucalyptus furniture.

Elm furniture

Consumer groups are still niche

Yu Xiusu, vice president and secretary general of the Beijing Furniture Industry Association, told reporters that although the price of eucalyptus furniture in solid wood furniture is not high, but for young consumers with relatively weak economic ability, the purchase of eucalyptus furniture is still obvious. It is difficult to achieve one step in place, so the current plate furniture is still the first choice for young consumers. At the same time, due to the particularity of its materials, the style of eucalyptus furniture is mostly biased towards the Chinese classical style, but consumers who accept and love this style are still a minority group.

Maintenance knowledge

Compared with other solid wood furniture, the density of eucalyptus furniture is low, so it is prone to dry shrinkage and swelling, resulting in deformation. Therefore, do not place the beech furniture in a dry or too humid place to avoid mildew and cracking. The indoor temperature is maintained at 20 to 30 degrees, and the humidity is preferably maintained at 40% to 50%.

Compared with other woods, wood quality is higher in sugar content, so it is more susceptible to insects in normal use. Use it when you use it. When using it, use a clean and soft rag and wipe it gently along the texture of the wood.

Elm furniture has a strong hygroscopicity, so do not place corrosive items such as hot water cups and ink on the furniture surface. If you use a wood-based coffee table, place a coaster when placing the tea cup to protect the surface of the furniture.

In order to avoid deformation of the furniture, heavy items such as televisions, fish tanks, etc. should not be placed on the eucalyptus furniture for a long time. If you need to place these items, it is best to lay a layer of cushion on the surface of the furniture.