At the beginning of the new year, the newspaper specially invited the planning directors of several stores to talk about the 2012 home market with the most intuitive sales experience, and to sort out the respective marketing channels of the company. The home market in 2012 is once again full of hope.
Improve brand development by leaps and bounds
Meng Qingyuan, deputy manager of the operation department of Daminggong Industrial Group, is both an opportunity and a challenge for the industry. In the fierce competition, brands with good service, integrity, and outstanding operational management can achieve an overall improvement in influence. Some small companies with untrustworthy and chaotic management will gradually be replaced by homogenized stores and make the industry go to standard.
In 2012, the Daming Palace Building and Home Furnishing City will take the Taihua Road and the North Second Ring as the center to accelerate the pace of expansion and realize the comprehensive chain layout of the east, west, south and north. Conforming to the regional economic effects, it is convenient for consumers to purchase home building materials. Secondly, improve the overall environment of the store, create high-quality star stores, and further improve service quality refinement and service extension to create a worry-free shopping environment. With the goal of influence first and service quality first, we will continue to improve ourselves.
“Sit in business†becomes “travelerâ€
Li Bo, Marketing Manager, Xi'an Store
The “restriction order†and “limited loan†gradually reduced the real estate market. As a downstream industry, the household industry has been affected in the short term. In the overall economic downturn, the future market competition will intensify, integration and development will become the main theme of the home industry, whether it is manufacturing or circulation enterprises will develop in this context, the future competition is essentially service Competition in the form of competition and format. At the same time, some of the insecure manufacturing companies and building materials and home furnishing markets will be phased out, which is more conducive to the development of the industry as a whole.
As the leading company in the industry, the home of the industry will continue to lead the healthy development of the industry, from “sitting business†to “tradingâ€, doing precise marketing, and developing community development and cross-industry alliances. At the same time, we will pay attention to long-term brand building and insist on playing the "service" card. In 2012, based on the original service, the company launched and implemented the five upgrade services of “purchasing building materials to send free home decoration design, furniture replacement for new cash, furniture extension warranty, 30 days no reason to return, zero delay for delivery and installationâ€.
To dig deep into the brand charm
Ge Shijun, manager of the planning department of Sansen Home Building Materials City, is affected by the property market policy and wait-and-see mood. This year's home market will still face the downturn, but it is not without highlights. Xi'an house prices are far from the high-level operation stage, and there are data available for the previous period of house delivery, so the market demand must be expected. How to give benefits to consumers in the year of expansion is the responsibility of testing business intelligence and integrity.
Different from other stores, Sansen Home Building Materials City is a market tool with low price and good value. Therefore, it mainly wins sales through natural passenger flow. Under the situation that the market environment has been fixed, it is particularly important to let the small environment of the store service directly hit the hearts of consumers.
Featured business services in the high-end market
Assistant General Manager of the Spring and Autumn International Mercure Center
As the first high-end one-stop shopping center in the northwest, the Spring and Autumn International Mercure Center is dedicated to creating a fashion store with the theme of home life and soft fabrics, and caters to the future market segmentation trend, and advocates heavy decoration in the consumer environment. The market needs of light decoration are constantly updated and improved.
In 2012, Jiachunqiu International Mercure Center will continue to extend the range of high-end services in home soft decoration, and strive to create a modern fashion shopping atmosphere that integrates design concepts, member appreciation, brand life and special service. It is a love of life and taste of life. Consumers interpret and create the warmth and art of home.
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