Dayong is a small town about 10 kilometers west of Zhongshan City. Nowadays, Dayong has developed into a professional town of Chinese mahogany furniture production, and has won the “Hometown of Chinese Redwood Carving Art†and “Chinese Redwood Furnitureâ€. Production of professional towns and other honorary titles. However, due to the impact of the economic environment, the development of Dayong Town is constrained. In this regard, Huang Hongquan, Party Secretary of Dayong Town, said that the “culture†will increase the added value of the redwood industry and accelerate the extension of Xingyong East Road and Cuihua Road. The second phase and the construction of external access roads such as Zhongxin Highway will promote the development of mahogany furniture industry in Dayong Town.
status quo
Redwood products account for 60% of the market share
Dayong is a small town about 10 kilometers west of Zhongshan City, with a registered population of 29,300 and a total area of ​​only 40.5 square kilometers. After 32 years of struggle, Dayong has developed into a professional town of Chinese mahogany furniture production and a famous town of Chinese cowboy clothing from an agricultural town in Bianbu. It has won the “Hometown of Chinese Redwood Carving Art†and “Professional Town of Chinese Redwood Furniture Productionâ€. The honorary title of “China's famous cowboy clothing town†has made a “legend†of the Pearl River Delta town economy.
It is understood that the Dayong Redwood Industry has experienced the production stage of the family workshop, the production stage of the standard factory building and the stage of regional brand management. At present, Dayong is the largest mahogany furniture production base in the country, and its products occupy more than 60% of the national market share. There are more than 400 Zhongshan mahogany furniture enterprises headed by Dayong, with Hongfa, Hongguxuan and Daxing. A number of well-known brands such as Hexing have formed a complete industrial chain integrating R&D, production and exhibition, and the products are exported to more than 20 countries and regions. The profound cultural connotation and exquisite carving and manufacturing process have become the unique core competitiveness of Zhongshan Redwood Furniture. Zhongshan mahogany furniture exports accounted for 41% of similar products nationwide.
development of
Enhance the added value of the redwood industry by "culture"
Affected by the economic environment, the days of “Redwood†and “Jeanwearâ€, which account for 80% of the total industrial output value of Dayong Town, are also difficult. Huang Hongquan, secretary of the party committee of Dayong Town, believes that the way out for traditional industries is to create products with higher technical content and higher added value. Therefore, in the future, we will focus on promoting the promotion of the two traditional industries from manufacturing to technology research and development, brand marketing, and extending the industrial chain, so that the "economic curve" will rise "smile" as soon as possible.
Among them, Dayong Hongmu Furniture Industry promotes the transformation and upgrading of the mahogany furniture industry by establishing industry standards, enhancing brand value and extending the industrial chain. "Culture is water, industry is a ship, how deep the water is, how far the ship goes." At the end of last year, the concept put forward by Huang Hongquan caused many entrepreneurs to resonate.
It is reported that Dayong Town is now guiding enterprises to slow down the expansion speed, strengthen and enhance the quality awareness, deepen the cultural elements inherent in mahogany furniture, and enhance the added value of products by enhancing cultural taste.
Last year, led by the Zhongshan Municipal Government, Zhongshan Dayong Town, Sanxiang Town and Shaxi Town jointly hosted the China (Zhongshan) Redwood Furniture Culture Expo. This indicates that under the guidance of the concept of “mountain in the whole domainâ€, the decision of the Zhongshan Municipal Party Committee and Municipal Government to promote the transformation of “administrative zone economy†to “economic zone economy†and to promote “Dayong Redwood†to “Zhongshan Redwood†means greater The traditional Zhongshan furniture, which is the main representative of the mahogany furniture, has already blown the charge to enter the country.
The three towns of Dayong, Shaxi and Sanxiang are all clusters of mahogany furniture industry in Zhongshan City. Dayong Town is the only professional town of mahogany furniture production in China. It also enjoys the reputation of “the hometown of Chinese mahogany carving artâ€; “fine mahogany furniture†is the new business card of Shaxi Town; Sanxiang Town is “the largest in Ming and Qing Dynasties in China†Furniture distribution center is world-renowned, and classical furniture is its dominant industry. In the past three towns have held exhibitions with the theme of mahogany furniture exhibition. Now the three towns jointly organize exhibitions, which will promote the sustainable development of Zhongshan traditional furniture industry cluster mainly represented by Dayong mahogany furniture.
At present, the town is planning to build a cluster of mahogany furniture culture industry, and at the same time promote the development of happiness-oriented industries such as mahogany industrial tourism.
Accelerate the construction of external access roads
In 2012, for the town of Dayong, which was just included in the main city, it should have been a year of rapid development. However, due to the long-term lack of trunk roads directly leading to the external traffic network, the location advantage of the Dayong area is difficult to play, and the industrial development is also greatly restricted.
Dayong is located in the southwestern part of Zhongshan City. It is built with the undulating and undulating trend of Zhuoqi Mountain. It is adjacent to the Lijiang River in the east and Xijiang in the west. It is adjacent to Hong Kong and Macao and only 10 kilometers away from the central city. Geographically, this should be a golden transportation hub. However, for various reasons, such a superior geographical location has never been able to play its due advantage.
According to reports, Dayong has lacked fast-track roads that directly lead to the outside traffic network. At present, the only main road in the entire town is the ancient god road on the western edge. The main outer city expressway south outer ring and the expressway Guangzhu west line, although with the big rush "passing by", but no export. "To enter the big rush, you need to detour other towns, and then go through several small roads, which is completely inconsistent with the image of the national industrial base. There are even many merchants who can't find the big rush because they don't know how to get off the highway. It is also an important reason why Da Yong could not form a trade advantage in the two major industries for many years.†The relevant person in charge of the Dayong Town Government introduced.
In this regard, Huang Hongquan said that the construction of external access roads such as the extension line of Xingyong East Road, Phase II of Cuihua Road and Zhongxin Highway is being accelerated. At the same time, it is actively coordinating and striving to start the construction of the South Outer Ring Extension Line to Gushen Highway, Yongsha Road and Dayan Highway as soon as possible, breaking through the traffic bottlenecks and constraints of the big flood to the outside world.
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“Dahong Redwood†was evaluated
National Excellent Industrial Cluster
In January of this year, the China Furniture Industry Annual Conference and the Fifth Council of the 5th China Furniture Association were held in Beijing (real estate). The Dahong Town Redwood Furniture Industry Cluster was awarded the honorary title of “2012 China Excellent Industry Cluster of Furniture Industryâ€.
In the past year, the Dahong Town Redwood Furniture Industry Cluster actively planned for transformation and upgrading, and maintained a good development trend under the severe economic situation at home and abroad. The “Dongyong Redwood Exhibitionâ€, which has been held for many years, has been upgraded to “Zhongshan Redwood Exhibitionâ€. On the new platform of Zhongshan Expo Center, it has realized the gathering of multi-regional genre furniture, fully demonstrating China's exquisite furniture crafts, and the national mahogany market. It has produced a huge boost. On November 1, last year, the implementation of the National Standard for General Technical Conditions of Redwood Furniture formulated by Dayong Town was an important part of the framework of China's furniture standard system. At the end of last year, Dayong Town was also awarded the honorary title of “China Redwood Industry Capital†by China Forest Products Industry Association.
At present, Dayong Town has determined the cultural development ideas led by culture. In order to make a "cultural core" on the mahogany furniture, wearing a "fashion clothing", Dayong Town will promote the construction of the mahogany furniture culture creative design platform and the mahogany furniture culture industrial park, and at the same time open up a collection of visits to the mahogany furniture production process, boutique The mahogany industrial tour line that displays and features culture.
At the meeting, Zhongshan Hongguxuan Furniture Co., Ltd., Zhongshan Hongfa Furniture Co., Ltd. and Zhongshan Taixing Furniture Co., Ltd., the backbone enterprises of Dayong Town, were outstanding in participating in standard setting, product upgrading and brand building. He was awarded the title of "2012 China's furniture industry outstanding enterprise".
Tai Chung Tai Hing Mahogany Furniture
Cultural Center opened
Zhongshan’s first mahogany industrial tourism pilot unit has recently settled in the Tai Chung Tai Hing Redwood Furniture and Culture Museum, and has become a beautiful business card for the Zhongshan Cultural Tour.
The Taixing Furniture Redwood Culture Building is four stories high. The theme of each floor is clear. Visitors can enjoy a variety of styles in addition to Qin Han, Warring States, Tang and Song Dynasties, Ming and Qing Dynasties and contemporary mahogany furniture. Imitation clear, imitation of mahogany furniture boutique. Among them, the Dayong Hongmu Carving Art Museum on the fourth floor covers an area of ​​480 square meters. It has a mahogany carving furniture exhibition area and a mahogany carving boutique exhibition area. It collects more than 120 pieces of mahogany carving art with historical and cultural values, such as "18 Arhats". Art wood carvings such as "Hundred Birds".
Li Xingchang, general manager of Taixing Furniture, said, “To show visitors the production technology and related culture of the mahogany furniture industry, to help them understand the mahogany furniture culture more deeply, to appreciate the charm of Chinese art culture and the elegance brought by the new Chinese home life. Fun. At the same time, the high-end luxury mahogany furniture is closer to the life of the masses, thus allowing more people to know the Dahong mahogany furniture."
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