"Several security guards, a vacant room, and wild grass all over the place", this is the depression scene when Cui Minggui led 18 people from the city supply and marketing cooperatives to the North China Trade City in 2005. Six years have passed, and today's trade city is no longer the same. Talking about how to make such an empty city market come back to life, Cui Minggui was filled with emotion. He told reporters that at the time, in addition to completely transforming the hardware environment of the market, the most difficult and most crucial thing was to change people's minds.
This market was built by Xiwangcun and Nanguo Village using collective land and villagers to raise funds, covering an area of ​​600 mu. More than 2,000 shops and more than 40,000 square meters of warehouses are the largest. More than 100 management and service personnel, except for the 18 backbones brought by Cui, most of them are villagers' shareholders in two villages. The thinking, identity, position and ability of this part of the management personnel need to be transformed and improved. Only in this way can we adapt to the needs of enterprise management and development.
To this end, Cui Minggui put forward the concept of “transforming farmers into employees†and formulated practical rectification plans and various rules and regulations, strictly followed the rules and regulations, and promptly corrected problems; through a series of measures, North China Trade City The management staff has grown rapidly and matured, forming a strong management team, and management is on the right track. Through six years of persistence, they have basically completed this most difficult and most critical "thought project". Helping diverse, multi-component people truly transform into employees of modern companies. This has laid a good management foundation for the rapid development of the company.
Precise positioning, "Let low-income people afford the house"
As we all know, Shijiazhuang's decorative materials store is not a minority, in order to stand up in the fierce competition, accurate positioning is particularly important. After analyzing this market situation, Cui Minggui established that "the market positioning of North China Trade City is for the wage-earning, low-income class." According to General Cui, "Since 2005, North China Trade City has begun to give back to consumers. The North China Trade City knows that the development of the past six years is inseparable from the love of consumers and merchants. Therefore, our products It is the lowest price among peers."
And why is North China Trade City able to achieve the lowest price? Mr. Cui further explained, “Because our retail rents are low, the purchase channels are direct, most of them are factory direct sales, and many intermediate links are reduced, so the sales price is low. A commodity of the same quality can be lower than other high-end markets in our city. Double or even more." We want to let consumers who have bought a lot of money to buy a house, can install a house and spend 10,000 yuan to do 20,000 yuan." At the same time, as a businessman, he did not swear that "positioning the low-income class is also due to the huge size of this group." General Cui told reporters, "We are not simply pursuing maximum benefits, but also paying more attention to social benefits. We will pursue appropriate profits under the premise of quality service and quality assurance."
Integrity establishes the enterprise, "the merchant is the main body of the market, and the consumer is the lifeblood of the market"
Since 2005, while transforming the market hardware and attracting investment, they are also worried about how to make merchants and consumers recognize the trade city and recognize the trade city. In the constant practice, Cui always summed up the 16-character rumor "integrity management, virginity, quality, good after-sales", and finally established the business of "merchant is the main body of the market, consumers are the lifeblood of the market" idea. For consumers, to be honest, let consumers "willing to consume, like consumption, rest assured consumption"; for merchants, put forward the concept of "all for the merchant, all for the merchant".
Mr. Cui also told reporters that the North China Trade City has also established an individual-private association, which personally serves as the president. This association is responsible for coordinating market management, ensuring integrity management, safeguarding the interests of merchants, and requiring managers to be good at communicating with merchants. We must use real-life services to impress consumers and attract merchants to invest in business.
Six years of persistence, "step by step, one step at a time"
In the conversation between the reporter and Cui, he repeatedly mentioned a word: "Step by step." The so-called eating a fat man is unrealistic and undesirable for the North China Trade City. Because of the entire decorative building materials industry in Shijiazhuang, the development of North China Trade City is only a relatively young market in just six years.
Although, after six years of development, North China Trade City has developed into a comprehensive market involving solar, tile sanitary ware, door industry curtains, home decoration materials, hardware and building materials, but Cui said: "These are not proud. The capital, but the driving force for progress. Only one step by step, it is the responsibility of the merchant, the responsibility to the consumer, and the responsibility to the market."
For the future planning, Cui Zong said, “As the competition in the same industry becomes more and more fierce, the North China Trade City will gradually upgrade its hardware on the hardware, transform facilities and expand the operating areaâ€. Moreover, it has also established a mutually beneficial partnership with well-known domestic manufacturers to introduce first-line brands such as Bull Electric, Huangming Solar, Asia-Pacific Ceramics, and well-known ceramic brands in Guangdong, which are directly connected to manufacturers, more competitively priced, and more competitive. ". In short, the blueprint for the future of North China Trade City, Cui has been painted, and full of confidence.
After the end of the interview with Cui, we have a deeper understanding of the North China Trade City, and I admire this group of people who understand management, good management, and management. We believe that under the leadership of them, North China Trade City will surely move toward new glory.
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