Recently, Cegid won the 2013 Retail Innovation Award. The Retail Innovation Award was presented in Hong Kong by Retail in Asia and Retail Tech Innovation magazine (part of Questex Asia) to recognize the best solutions and technologies in the Asian retail industry.
After a month of voting by retail market professionals, experts and readers from two magazines, the first Retail Innovation Awards were awarded to 17 innovative retail solutions in three categories, including front-end, back-office and marketing innovations.
Andy Cairn, Director of Asia Pacific at Cegid, said: “The award not only demonstrates that the Cegid and Yourcegid Retail solutions portfolio is recognized by global retail professionals, but also reflects the expertise and influence of Cegid in China and other Asian markets. Yourcegid Retail Solutions It is currently used in more than 1,200 stores in China, Australia, Japan, Korea, Thailand and Hong Kong. It reflects our growing industry knowledge and the ability to provide localized solutions that combine the specific characteristics of each country. For example, language, tax laws, rules and regulations, and local industry practices. I am very proud of the outstanding contributions of the Cegid team around the world to gain market recognition."
As an international group, Cegid provides POS and retail management solutions to specialty retailers in a variety of industries around the world, including fashion, luxury goods, accessories and leather goods, jewelry, beauty, makeup and footwear. Yourcegid Retail is Cegid's retail management solution, currently used by more than 1,000 retailers and more than 25,000 stores in 75 countries. 1200 stores in Asia are already equipped with Yourcegid Retail, and this number is growing rapidly, with more than 2,000 expected by the end of 2013. Asian customers include L'Occitane, ç‘骧, Ted Baker, French crocodile (Lacoste), Jacques...
Due to the strong growth of the Chinese economy in recent years, the retail industry is also developing rapidly, especially in the high-end and luxury goods industries. McKinsey's China Luxury Consumer Survey ("China Luxury Consumer Survey Report", McKinsey, 2012) shows that Chinese people spend a quarter of the world's total luxury goods consumption at home and abroad. Cegid hopes to seize this opportunity and provide expertise to help improve the Chinese retail industry.
Yourcegid Retail POS and Retail Management solutions help specialty retailers in China and around the world manage and optimize the retail chain, from store to headquarters, from sourcing and supply to merchandise and inventory management, sales and customer relationship management. It also helps manage omni-channel sales from online shopping to physical stores. The main features of the solution and the benefits for the retailer are described below.
Omni-channel sales break cross-channel barriers
Omni-channel retail is a new retail concept and strategy in the industry. Implementing an omni-channel strategy enables retailers to enhance their shopping experience in various sales channels (online stores, brick-and-mortar stores, including official websites, social media platforms and mobile devices). Provide consistent product, customer service and information.
In response to fierce competition, local retailers are adjusting their sales strategies to tailor their loyal customers while rewarding them. But how can retailers track all customer purchases when these customers can make purchases in multiple sales channels anytime, anywhere? To help retailers solve this challenge, Yourcegid Retail POS and omni-channel sales solutions integrate omnichannel challenges and processes. The solution exchanges customer data on sales, merchandise, inventory and channels in real time and concentrates on a unique IT platform.
In-store mobile devices provide fast and enthusiastic service
Use mobile devices to deliver an unforgettable shopping experience? Yourcegid Retail Mobile allows users to perform most POS operations on mobile devices. Salespeople do not have to wait at the checkout counter, but accompany, sell and provide personalized service when customers enter the store. This helps improve customer service and increase in-store productivity. Through the mobile terminal, the salesperson can view customer data and sales records, and know the inventory status and characteristics of the goods in real time, as well as checkout functions such as payment and electronic receipt. Trained salespeople can use this information for upselling and cross-selling.
Customer loyalty reward program helps retailers increase sales
Reward programs are more common in Asia than in Europe and are a powerful sales tool in China. For China's customer loyalty reward program, benefits and rewards are extremely important. Based on extensive retail expertise and extensive experience working with international luxury, cosmetics and fashion clients in China and Asia, Cegid has developed an innovative customer loyalty rewards program module. In China, many customers carry 10 or 15 credit cards from different banks. Each bank will launch a promotion with the retailer to encourage customers to pay with a specific credit card. In return, customers will receive a certain discount. The retailer can say "you can use this credit card to pay, but you can get a 10% discount on another."
Maintaining customer loyalty requires a sophisticated customer relationship management program that includes understanding each customer's preferences, communicating new product information they may like to customers, and rewarding their patronage through special prizes.
To do this, brands must choose top-notch global software partners to deliver a consistent experience to local and international customers anytime, anywhere, and to adapt software to local conditions and business requirements. Cegid strikes the perfect balance between globalization and localization. Brands that follow this principle are most likely to succeed.
The best solution with global service and local experience
For international companies and Chinese retailers looking for market opportunities, maintaining brand consistency across all sales channels (self-operated stores, specialty stores, mall counters) is critical. They must also adapt to regional and cultural differences in all provinces and countries.
High-end and luxury brands must ensure impeccable service to their customers. Customers want to be valued no matter which province or country they are shopping for. This is why Yourcegid Retail has advanced customer relationship management capabilities that are updated in real time. This means that customers can enjoy the same services and get the same information about their shopping preferences, whether they are on Nanjing Road in Shanghai, on Renmin South Road in Chengdu or on the Champs Elysées in Paris.
Yourcegid Retail helps retailers centrally manage all the information in their stores and online platforms. The brand that expands internationally does not need to change the system. Yourcegid Retail is an international system that supports 28 languages, integrates information from various countries (local tax laws, functions and legal restrictions) and local retail best practices.
Cegid China's development process and local commitment
Cegid brought its expertise in the retail industry to China in 2007. To date, Cegid has established three offices and branches (Shenzhen, Shanghai and Hong Kong) and has actively collaborated with certified partners and distributors in Greater China and Asia. With the support of the Cegid local team, international team and local partner network, Cegid is committed to providing the best Yourcegid Retail solution tailored to the specific requirements of the local market.
Cegid just participated in the Hong Kong Asian Retail Expo held in Hong Kong from June 4th to 6th, demonstrating its expertise in the retail market. Cegid also featured the latest achievements in the Yourcegid Retail solution, covering the following topics, including store management, omni-channel sales, POS management, customer relationship management and loyalty, inventory and replenishment optimization, internationalization experts and best practices. Practice and localization.
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