Tobacco is an indispensable part of the national economy. At present, China's development mainly presents the trend of industrial and commercial separation, mergers and acquisitions, and development towards grouping. Then as a cigarette package printing company, her development trend mainly presents the following characteristics:
Trend 1: The production of cigarette packets will be highly concentrated. The competition in the cigarette package printing market is more intense, and small and medium-sized cigarette package printing enterprises will face a change of production.
Trend 2: The design and printing of cigarette packets will develop towards the “simple†and “luxury†poles.
The "luxury" performances of various cigarette packs will do their best, and the curtain will slowly fall. Only a few cigarettes recognized by the market can be preserved. With the entry into force of the Convention and the integration of China's tobacco industry with the world, the demand for cost reduction will become stronger and stronger, which will inevitably lead to a resurgence of "minimalistism."
Trend 3: The printing of cigarette packets will be developed from the multi-color gravure of the web to the multi-color offset printing and flexographic printing of the web.
Since China has joined the WTO, China Tobacco will inevitably be in line with world tobacco. In the case of foreign tobacco's aggressive siege of the Chinese market, China Tobacco will not only have to defend its position, but also find ways to break through and go global, so that it can develop. And grow yourself. Foreigners' aesthetic habits, life interests and other factors must be carefully considered. The design of their cigarette packages is mainly based on light-colored text lines. The design of the whole cigarette package reflects a kind of "freshness", "pure" and "pure". style. This style of design, the printing process is simple, in addition to multi-color gravure can continue to play its unique advantages, play an important role in cigarette printing, in the printing mesh screen image has a good performance of flexographic printing And offset printing will be further developed.
Trend 4: Green and environmentally friendly cigarettes will be increasingly valued by cigarette companies.
First of all, due to the increasing publicity of cigarettes in the society, cigarette companies will become a new trend in order to improve their health image. The “green†packaging will become a new trend (Shanghai Cigarette Factory’s new hard-box “Pandaâ€) Cigarettes claim to use all environmentally friendly materials. Cigarette companies not only improve the formulation and production process of cigarettes (the “Hongtashan†and “Zhenlong†filters in platinum are made up of two pairs, one of which contains activated carbon), and the packaging materials are constantly required to be decomposed by themselves. It does not pollute the environment, and forms as little waste as possible and low environmental pollution. Therefore, materials such as environmentally friendly inks, white cardboard and transfer aluminum foil will become the mainstream of the future cigarette production market.
Trend 5: Cigarette hard packs will become the mainstream of world tobacco packaging.
2004 is destined to become an extraordinary year for the Chinese tobacco industry. In addition to industrial and commercial separation, reorganization and mergers and advances drastically, under the call of the National Bureau shouting "big brands" and "big market", various cigarette companies have tried their best to launch a strong offensive in brand innovation and brand promotion. . In particular, the cigarette products staged a "landing landing". At one time, "the smoke was everywhere, and the heroes took the same", forming the "warring country era" of the current cigarettes. 20 to 30 yuan is no longer, 30 to 50 yuan can be seen everywhere, 60 to 120 yuan / package is not new. It should be said that all brands have smoke, and their typical representative products are:
Shanghai Cigarette Factory: The rounded design hard pack "Panda", the ex-factory price of 800 yuan / strip package, just arrived at the cigarette retail store speculation 4800 yuan / strip. There is now a retail store with a price tag of 2,300 yuan/bar. Therefore, the soft bag "China" is no longer a cigarette of the Shanghai Cigarette Factory.
Trend 1: The production of cigarette packets will be highly concentrated. The competition in the cigarette package printing market is more intense, and small and medium-sized cigarette package printing enterprises will face a change of production.
Trend 2: The design and printing of cigarette packets will develop towards the “simple†and “luxury†poles.
The "luxury" performances of various cigarette packs will do their best, and the curtain will slowly fall. Only a few cigarettes recognized by the market can be preserved. With the entry into force of the Convention and the integration of China's tobacco industry with the world, the demand for cost reduction will become stronger and stronger, which will inevitably lead to a resurgence of "minimalistism."
Trend 3: The printing of cigarette packets will be developed from the multi-color gravure of the web to the multi-color offset printing and flexographic printing of the web.
Since China has joined the WTO, China Tobacco will inevitably be in line with world tobacco. In the case of foreign tobacco's aggressive siege of the Chinese market, China Tobacco will not only have to defend its position, but also find ways to break through and go global, so that it can develop. And grow yourself. Foreigners' aesthetic habits, life interests and other factors must be carefully considered. The design of their cigarette packages is mainly based on light-colored text lines. The design of the whole cigarette package reflects a kind of "freshness", "pure" and "pure". style. This style of design, the printing process is simple, in addition to multi-color gravure can continue to play its unique advantages, play an important role in cigarette printing, in the printing mesh screen image has a good performance of flexographic printing And offset printing will be further developed.
Trend 4: Green and environmentally friendly cigarettes will be increasingly valued by cigarette companies.
First of all, due to the increasing publicity of cigarettes in the society, cigarette companies will become a new trend in order to improve their health image. The “green†packaging will become a new trend (Shanghai Cigarette Factory’s new hard-box “Pandaâ€) Cigarettes claim to use all environmentally friendly materials. Cigarette companies not only improve the formulation and production process of cigarettes (the “Hongtashan†and “Zhenlong†filters in platinum are made up of two pairs, one of which contains activated carbon), and the packaging materials are constantly required to be decomposed by themselves. It does not pollute the environment, and forms as little waste as possible and low environmental pollution. Therefore, materials such as environmentally friendly inks, white cardboard and transfer aluminum foil will become the mainstream of the future cigarette production market.
Trend 5: Cigarette hard packs will become the mainstream of world tobacco packaging.
2004 is destined to become an extraordinary year for the Chinese tobacco industry. In addition to industrial and commercial separation, reorganization and mergers and advances drastically, under the call of the National Bureau shouting "big brands" and "big market", various cigarette companies have tried their best to launch a strong offensive in brand innovation and brand promotion. . In particular, the cigarette products staged a "landing landing". At one time, "the smoke was everywhere, and the heroes took the same", forming the "warring country era" of the current cigarettes. 20 to 30 yuan is no longer, 30 to 50 yuan can be seen everywhere, 60 to 120 yuan / package is not new. It should be said that all brands have smoke, and their typical representative products are:
Shanghai Cigarette Factory: The rounded design hard pack "Panda", the ex-factory price of 800 yuan / strip package, just arrived at the cigarette retail store speculation 4800 yuan / strip. There is now a retail store with a price tag of 2,300 yuan/bar. Therefore, the soft bag "China" is no longer a cigarette of the Shanghai Cigarette Factory.
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