Generally speaking, after the Spring Festival, the home market will enter a short-term cooling-off period, because the sales season will not begin until March and April. However, when reporters visited the home furnishing stores in the city recently, they found that the major stores are popular. (Figure). Since last weekend, several major home stores, including Jane's Home, Elegant Mercure, and Jinhai Maming Furniture, have all played the first "promotional war" since the New Year.
In order to clear inventory, furniture promotions
On February 18-19, Jiangmen's major stores, Jane Love Home, and Elegant Mercure, launched the first promotion after the New Year.
Jane Eyre Home held the theme of “Spring Low Price Shopping and the First Jane Eyre Office Furniture Exhibitionâ€. The 2011 model model furniture has a discount of 3.8 fold, while the office furniture has a longer period of activity, which lasts from February 10 to 26th. During the event, the office furniture will be as low as 50%, and the top of the office will be capped at 70%.
Hou Xiangjun, deputy general manager of Jane Eyre, told reporters that the event was the first promotion after the New Year in the store. The purpose was mainly to clear the model furniture in 2011, because various new furniture exhibitions will be held in March. A number of new furniture will be introduced, and dealers will introduce new models at that time, so before that, we must digest the inventory furniture of last year and make room for new products in 2012. Many savvy citizens took timely action after they learned the truth. Therefore, the traffic and sales on the spot were better than expected.
Home store traffic is good
"Although it has not yet reached the peak season of the home market, but from the recent traffic, it can be seen that the home market has begun to heat up." Jiang Mujin, managing director of Elegant Mercure, told reporters. According to Jiang Mujin, since the beginning of the year, although the business of the store is not as hot as it was before, the store has always maintained a good flow of people, and basically maintains a certain amount of passenger traffic every day. On February 18-19, Elegant Mercure launched the “2012 Jiangmen First Bedroom Furniture Festivalâ€. During the event, the entire bedroom furniture was sold, which also attracted many customers to the site.
According to Jiang Mujin’s analysis, the reason for maintaining a high popularity after the Spring Festival may be that many owners have begun to consider the decoration and purchase of furniture after the year, which has led to a rise in the popularity of home stores. In addition, the continuation of some of the preferential activities of the previous year, It also caused a small climax in the post-holiday market.
Home store "promotional drama" will be staged
According to the reporter's understanding, at present, Bo Royal Residence, Jane Eyre Home, and elegant and beautiful shopping malls will focus on sales in March to seize the March home market share.
Among them, Bo Royal Residence has decided to launch the “2012 Zhu Zhongjiang Office Furniture Fair†on March 2-16. At that time, not only will 626 exhibitors participate in the exhibition, but also thousands of new furniture will be listed on the market in 2012. Customers who purchase office furniture at Bo Royal House can enjoy the annual insurance price.
According to Yang Guanping, general manager of Bo Royal House Mall, in addition to the large-scale and annual insured price, the event will open 30,000 square meters as an office furniture exhibition hall and set up an experience zone in the exhibition hall to allow customers to When you buy office furniture, you can also experience the new office concept.
Hou Xiangjun, deputy general manager of Jane Eyre, said that the promotion in February was just a “testing of waterâ€. I want to see the market reaction. In March, I will definitely launch a large-scale promotion. I am currently planning, and I believe it will be launched soon.
Jiang Mujin, the managing director of Elegant Mercure, also said that the “Millions of Groups†event will be launched in March, and the scope will include all the five properties for sale, which will push the sales of home stores to a climax.
In March, the home shopping mall "promotional drama" is about to be staged...
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