[ China Wardrobe ] Furniture and building materials are durable consumer goods. Consumers should not only know the product materials, workmanship quality, and environmental performance when purchasing, but also understand the delivery time and the content covered by after-sales service. Because consumers usually pay less attention to these products, it is easy to buy into the trap when they buy it because they have heard the exaggerated propaganda or misrepresentation of some merchants.
Faced with furniture and building materials with novel styles and more complete functions, consumers often need detailed introduction and purchase guidance. But in the process, some salespeople may exaggerate product characteristics in order to promote sales, and even play word games with consumers.
Consumption sound
Buy furniture and building materials do not dare to easily shot
In a home building materials store, the reporter met Miss Song, who is purchasing building materials and furniture products. She told reporters that this is the third time she and her husband have come to the store for the third time. The first two visits have only a basic understanding of the products. This time, it is mainly to finalize the previous products that are intended.
However, even if Miss Song did a lot of homework for the purchase, she still said that it is not easy to choose products that are suitable for quality, environmental protection, and price in so many products. There are too many sayings from the merchants. The functions of some products have never been heard before. The various materials used also make people feel like clouds and fog. Originally, I wanted to order the floor and furniture, but I still have to look at it. Miss Song said.
Many consumers are as cautious as Miss Song when buying home building materials. If there is no need to renovate or replace furniture and building materials, people will almost never go to the home market. Therefore, once you really need to buy a product, it will inevitably encounter problems that you can't buy because of the lack of understanding of the product. Coupled with the variety of sales people's introductions when introducing products, it is often more difficult for consumers to make choices.
market survey
Material
Confusing all solid wood and solid wood concept
People pay attention to material issues when buying furniture. But on this issue, the reporter found that some of the salesperson's claims can easily lead to consumer misunderstanding. For example, in the concept of solid wood furniture and solid wood furniture, it was originally two different things, but in some sales people, it became the same product.
Sales statement
Our furniture uses materials.
The reporter learned through interviews at the store that this is the most commonly heard statement when sales people introduce furniture materials, and few consumers question this statement. However, when the reporter asks if the product is using the material as a whole, the salesperson will answer yes or no, or make further explanations about which parts are using other wood.
In fact, the introduction of furniture materials by sales staff is directly related to whether furniture belongs to solid wood furniture or solid wood furniture. "General technical conditions for wooden furniture" (GB/T3342Z) stipulates that all solid wood furniture must be solid wood in addition to the frame and bead of the mirror. The solid wood furniture is the furniture such as door panels, side panels, roof panels, panels and other main components are solid wood, and other components are other auxiliary materials.
Although the concepts of these two kinds of furniture are completely different, there are no small problems in the introduction of sales personnel. For example, the salesperson introduces the furniture as a valuable solid wood material, and the average consumer will understand that the material is all used in the product, but in fact the material may be only the main material. If the auxiliary materials of the furniture use other kinds of solid wood materials, then even if this is solid wood furniture, once it is confused by the sales staff to be all solid wood furniture, consumers will find it easy to have consumer disputes with the merchants after buying them home.
Sales statement
The solid wood home has general and upgraded models.
The salesperson's introduction to solid wood furniture is relatively fresh. The general model refers to solid wood furniture doped with other miscellaneous wood, while the upgraded model is all solid wood furniture. The price difference between the two kinds of furniture is about 30%.
Sales staff said that because of the lack of industry standards for solid wood furniture, some manufacturers will also refer to the solid wood furniture mixed with wood, so they have graded the furniture.
However, the reporter found that if consumers do not take the initiative to ask whether the furniture is all a certain material, most of the sales staff will not explain. However, in the price tag of some well-known furniture brands, the specific names of the main materials and auxiliary materials of the furniture are marked. However, there are not many consumers who will carefully check the price tag when purchasing.
Purchase prompt
Buying solid wood furniture requires special attention to materials, and consumers should be extra cautious when signing contracts. Luo Wei, executive deputy director of the National Furniture and Quality Supervision and Inspection Center, said that whether the furniture is solid wood or which main materials and auxiliary materials are used must be clearly marked in the contract. At the same time, when buying furniture, you don't have to pursue high-grade materials too much, but should pay more attention to the use of products.
Environmental protection
Recommend high-priced products by the name of environmental protection
When people pay more and more attention to the environmental protection of furniture and building materials, sales staff will also vote for it in this respect, and highly recommend products with high environmental standards, especially some imported products, the price is often 30% higher than domestic products. About 50%.
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