Not only many investors and ceiling companies have begun to invest in R&D and production of washing machines . In the past two years, the appearance of washing machines has appeared frequently.
Image from Changhong
Why is the washing machine suddenly so hot? Why is the washing machine popular with consumers and the market?
Large market demand: improved living standards put higher demands on balcony drying
With the improvement of residents' living standards, people have put forward higher requirements for drying the balcony. In the past, drying clothes were all about the weather, so when it was rain or snow, or the rainy days in the south, there was no way to dry the clothes at home. Nowadays, people not only hope to dry clothes in rainy and snowy days, but also require drying clothes to become a simple, convenient and fast thing, and make the balcony life better.
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The appearance of the washing machine just meets the requirements of the user for drying the balcony. Therefore, the popularity of the washing machine is not accidental. It is generated to meet the drying needs of people, and as people's living standards improve, the washing machine is The huge market demand is gradually getting hot.
The industry has great potential: the washing machine is a must-have for Chinese families in the future. According to the statistics of the China Drying Hangers Association, the current penetration rate of China's washing machines is around 40%. It is estimated that by 2020, the domestic washing machine market will reach 300. 100 million yuan, the future industry development space is huge.
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Although the main sales on the market are still hand-held drying racks, with the iteration of home furnishing accessories, the traditional hand-drying racks will inevitably be eliminated, and the smart washing machine will inevitably become the future Chinese family. Must be configured.
It is reported that China's annual sales of commercial housing reaches more than 10 million sets, and there are nearly 10 million sets of second-hand housing transactions every year. If each household is calculated according to a balcony, each balcony is equipped with a washing machine, which means at least 1000 new ones per year. Ten thousand demand. Therefore, from the development prospects of the entire washing machine industry, at least the next ten years will still be the golden development period of the washing machine.
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The product has great advantages: the function of the washing machine is complete and applicable.
Of course, the most important thing about the washing machine is that it is a powerful advantage of the washing machine itself. The washing machine is based on consumer demand, so the function is optimized and integrated first. In addition to the basic drying function, the washing machine integrates functions such as sterilization, drying, air drying, automatic lifting, lighting, wireless remote control, etc. It is called “Almighty Kingâ€.
The only invention patent in the washing machine industry. Image from Oulante
For different types of flats, there are many versions and styles of washing machines available for users to choose. Different versions of products can be applied to various homes such as ordinary houses, villas, townhouses, apartments, resorts, etc. in terms of shape and size. It is tailored to each customer.
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The washing machine also has a variety of colors such as champagne gold, space silver, and green bronze. The high-end atmosphere and different styles make it easy to match the home style of different styles and themes, so that the clothes washing machine and the home decoration are all in one, echoing each other.
Based on these aspects, the washing machine is not suddenly hot. In the future, with the acceleration of consumption upgrades, people will have more and more demand for washing machines, and the market penetration rate of washing machines will continue to increase, thus occupying a heavier weight in the entire smart home products.
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