Just half a month ago, when everyone was cautious about the legal status of the network car for the Ministry of Communications, the two major network car platforms suddenly announced the merger, some people can not help but question, if the network car does not have subsidies and rewards, share Economy, is the economic model behind this really coming to us?
The answer is naturally yes, except for Didi and Uber, Airbnb, an internationally renowned short-term rental platform, short-term rentals for domestic pigs, and Eatwith, which are the first people to eat crabs in different industries.
Now, in the field of furniture, there is such a vanguard, bringing the sharing economy to the home of ordinary people with a lower threshold. This is the high-end furniture sales platform that provides a convenient and realistic experience.
According to a survey report, in 2015 alone, the home furnishing industry has a market scale of 3 trillion yuan, and among them, furniture accounts for 50%. In such a huge market, there must be various chaos and irrationality. The troubles of the majority of furniture consumers are mainly the pain points brought by the two major ways of buying furniture.
1. Go to the traditional hypermarket to experience the purchase of furniture but the price is high.
2. Online e-commerce furniture is cheap but lacks experience.
The biggest advantage of traditional furniture hypermarkets compared to online e-commerce is that it can provide experience, so that consumers can really get it, feel it, and tens of thousands of pieces of furniture experience it and buy it more securely. Of course, behind this experience you have to pay high store rent, renovation and depreciation costs, hydropower labor costs ... plus the profits earned by dealers, which leads to the price of furniture terminals far higher than the ex-factory price .
Although online e-commerce has cut the cost of some offline operations, but no experience is its biggest shortcoming, but also caused its frequent goods to the wrong board, the quality is not good, can only rely on price to attract consumers.
The latest data from the Brookings Institution of the US think tank shows that as the economy develops and the income gap eases, a large number of Chinese people will enter the middle class. It is expected that by 2030, China’s middle class will account for the total. 70% of the population, the rise of this part of the consumer group will be reflected in the purchase behavior, they will be more cost-effective, more concerned about the quality of the goods and the quality of life.
The emergence of "no more and more", in response to the mainstream consumer of furniture, once again solved these two seemingly similar pain points, both allowing consumers to experience furniture, but also has the factory price.
You can choose your favorite products or brands on the mobile phone through the "No More" app, then make an appointment to go to the "Life Home" home experience, and finally place an order on the platform. (Not many old customers who are willing to accept appointments and open their own homes to experience furniture for others are called “living homesâ€) and this experience has no additional cost, and does not require dealers to open stores. So the same product "no more" can be half or more cheaper than the big store! You can also communicate with the real users of the product, or other topics of interest, which is far more than going to the store to listen to sales. It’s interesting. At the same time, “living homes†can use the idle time and space to receive new customers, and they can also get a lot of income. In the mode of sharing the economy, new and old customers can also buy high-quality furniture when they save money, and they can get to know friends when they enter the small family at home. As a consumer, why not?
In the furniture industry, there is no shortage of enterprises standing in the forefront of the Internet. From O2O to P2C to sharing the economy, it is always the pursuit that consumers can buy furniture better and more conveniently. Whether a new model can be recognized by more and more consumers, we will remain concerned.
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