3 Several Problems Should Be Paid Attention to in Newspaper Layout Design
1) Focus and integrity of the article
The layout of the newspaper consists of a combination of differently shaped article areas. In order to make the layout features, editors often use novel forms to gain the reader's impression. A layout should not only emphasize the key points, make the article area centralized and complete, but also make the reading sequence smooth, layered, and sense of rhythm, so that the reader can see at a glance and read the complete article smoothly along the trend of the article.
2) Title and blank
A visually-heavy title with a special personality will cause the reader's vision to be impacted in an instant, thus focusing on the title and stimulating the desire to read the full text. However, it is not possible to strengthen and decorate all titles, or else they will not be able to reflect the priorities. The blank space around the layout and around the title is an indispensable part of the layout. Moderate blank space not only has layout adjustable effect, but also can make the layout tight and loose, mediate visual fatigue, form a strong contrast between reality and reality, highlight the title, the key At the same time can give people a refreshing feeling. Therefore, it is the need of the layout to leave a blank space moderately, but it can not be wasteful layout space, because each space in the layout has value.
3) Photo and Advertising
The importance of photos in the layout has already been introduced. It is better to use a few photographs on one layout and how big the photos should occupy. This is very flexible in layout design and it can also be used as a creative idea for editors. In particular, the use of color photographs in color newspapers has a lot of room for designers to give full play to their intelligence.
Advertising has become an indispensable part of newspaper media. The placement of advertisements in newspaper layouts has also become a serious issue for layout editors. How much of an ad's layout is to be determined based on the advertiser's requirements, sometimes it is a full-page version, sometimes it is half or a few columns, there are some inscriptions, mastheads and so on. Therefore, when arranging the layout of an advertisement, it is necessary to consider the size of the layout of the advertisement, and also whether the content format conforms to the entire layout. In particular, advertisements on colored newspaper editions are sometimes colored, sometimes red, and sometimes black and white. This is particularly prominent and important for the design of the entire layout. This is also a new issue in the development of the newspaper industry in recent years and is worthy of study by the layout designers.
4) Color beauty of color newspapers
In color layout design, attention should be paid to the correct selection of colors. In general, the entire layout should have a tendency of color tone, make the tone of the layout tend to be basically the same, visually comfortable, generous, concise, smooth, it is particularly important when there are color ads in the layout. A color layout, improper color matching, will destroy the overall effect of the layout, make the layout appear disorganized, fancy too.
4 Proofreading and Distributing
1) Introduction to the proofreading process in newspapers
A finished newspaper received by the reader usually passes at least three schools and two investigations. Proofreading is a very important and essential task for newspapers. Its main task is to correct typos, drop characters, and re-words on the basis of faithfulness to manuscripts; correct punctuation marks, names of persons, place names, and technical and technical words; correct foreign languages, numbers, Chinese translations of foreigners, etc.; Quotations from Chinese and foreign celebrities, time and place of historical events, etc. “Three schools†refers to the fact that after the text is entered, the sample is printed out and the proofreader is proofread and called “a schoolâ€. After the completion of the group version, the paper is called "large sample", and the proofreader has proofread the large sample and called it "second school". After revision of the proofreader's sample, the reprinted pattern is called “clear proofâ€. The proofreader makes the final proofreading of the proof and is called “three schoolsâ€. After the proof is sent to the phototypesetting workshop, it can be corrected. The direct release film has been printed.
"Two inspections" refers to the inspection personnel in the large sample set up from time to time throughout the inspection together, especially the names of people, place names, technical terms, quotes, etc. must be carefully checked to ensure accuracy. After the sample is cleared, it is also necessary to read carefully and carefully check whether there are any omissions. When confronted with major political activities, important pages and articles, sometimes published, need to be checked again to ensure that there are no mistakes.
2) Dispatch
"Flying" usually refers to the use of a laser printing system to issue patterns for editing and proofreading after completion of the work of the group. At the same time, after the editorial department finalized the sample, the team member made the final modification on the computer, and then used the laser photocopying system to issue the film. With the development and application of direct plate-making technology, at present, some newspapers and magazines are no longer issued the row of film, but directly through the CTP system printing plate printing. (Finish)
Source: "Printing World"