In the past few days, Ms. Chengdu received several well-known brand toys at home. Unlike in the past, children's toys for children are not bought but rented. Several large boxes of toys occupied the children's bedroom and became troubled by Ms. Li. At this time, the friend recommended her a well-known toy sharing platform with over 1,000 kinds of toys, and the rent price was freely chosen from low to high.
One of the ways to play is to rent. Ms. Li quickly selected a child’s age, toy brand information, and paid the rent and freight. He quickly borrowed a few thousand dollars worth of imported toys. The second method of play was recycling. When Ms. Li adds photographs, toy names, expected valuations and other information, she can sublease her idle toys. Most of the sharing features of the rental toy platform are more active than recycling.
According to the prospective industry research institute, the market size of the toy industry in China exceeded RMB 300 billion in 2023. Can share a share of toys? Researchers of relevant industries indicated that toy sharing is a heavy asset and heavy operating project, and the cost is too high. It is difficult to make profits only by leasing. The industry recognizes that the profit point for leasing toy items alone is not impressive, but the high traffic entry through toy leasing can develop additional business lines such as the toy retail market. The explosives of the offline wholesale market are regularly placed on a shared platform. Toy sales on a well-known platform are quite satisfactory.
The market outlook for the shared toy market is mixed
Optimists believe that the prospect of sharing toys is inestimable. According to industry insiders, the toy market will reach 100 billion in the next five years due to the influence of the two-child policy and consumer upgrades. Sharing toys can reduce the family's expenditure on toys, coupled with the current increase in parents after the 80s and 90s, and high acceptance of toy sharing. At the same time, it reminds that toy leasing or sales is an immediate consumer behavior. Through online orders, consumer impulses are easy to disappear in waiting for delivery. “It is recommended to build a smart vending machine that rents or sells toys that can be automatically concluded and automatically disinfected when toys are returned.â€
For pessimists, sharing toys is a pseudo-need, and the sharing economy has become the entrance and means for many people to start their own businesses. The soil for sharing the economy must be rooted in just like housing needs. He told reporters that the biggest problem with sharing toys lies in the high cost of obtaining customers, as well as the fact that toys are more personal and have a shorter life cycle, so they have limited operating space.
Short comment: toy sharing is worth promoting
Although sharing toys is a heavy asset project, profitability in the short term is difficult. However, there is a major characteristic of sharing toys, that is, conservation and environmental protection, and sharing a bicycle, should be sought after by the market. People who have experience in raising children know that the children grow up very quickly. A toy does not last long and the children get tired. Parents often buy new toys. Many children's toys that accumulate over a long period of time not only occupy the family space but are not fully utilized, causing great waste. Part of the toy's main material is metal, plastic, if abandoned, it is not easy to recycle and degrade.
Use everything to reduce waste. Sharing toys is an interesting idea for us to create a conservation-oriented society. It is worth advocating and encouraging. To open up a larger market and cultivate more consumer groups, we must eliminate market doubts. The pain point of sharing toys is, in my opinion, the disinfection and refurbishment of toys. There is no essential difference between sharing toys and new toys in terms of the safety and functionality of toys. Only the safety concerns and functional concerns of shared toys will be dispelled. Even a well-to-do family will be willing to consume green food and contribute to the protection of the environment. What's more, less money will allow children to play more toys.
The company Sports Equipment Co., Ltd. mainly produces a variety of combination slides, children's furniture, outdoor development, children's toys, naughty fortress and other teaching toys products, is a design, production, sales as one of the science and technology enterprises. Company official website:. support hotline. Company Address: No.16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Industrial Park.
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