From the legendary Yi Di winemaking, to Dukang winemaking, the Tang Dynasty wine industry flourished, the winemaking materials are rich, the Tang people created the first drinking game, the wine is popular. During the prosperous period of the Tang Dynasty, the country was rich and the people were safe, and people were unconstrained and wine was indispensable. Because of the liquor, Li Bai’s “will enter the wine†and the “toasting the moon†feelings; because of the wine, the history and culture of China has become rich and colorful, and the wine culture has deeply influenced the land of China and The descendants of the Yellow Emperor. As the main carrier of wine, packaging protects the safety of the wine and conveys the brand culture of the wine through creative design. With the development of the times and the popularity of the Internet, wine packaging has increasingly emphasized interaction with consumers and anti-counterfeiting. Below, combined with the "Dream of the Tang Dynasty" to "Wang Changan" series of white wine packaging design case, share the new direction of liquor packaging design.
Red "Dream Changan" liquor packaging design
1. Ceramic bottle design
The red "Dream Changan" liquor packaging design incorporates elements of the Tang Dynasty era, and the design style is different from the dull and dull expression of ordinary Chinese liquor packaging, and the packaging aura is given by retro techniques. The bottle is made of ceramic bottle (as shown in Figure 1). Ceramic wine vessel is one of the carriers of wine culture. It has been influenced by frequent exchanges and openness in the Tang Dynasty. It has formed a unique art both in function and in art form. style. This ceramic bottle shape is derived from the shape of the ancient porcelain chrysanthemum bottle. The shape is graceful, elegant and elegant. The bottle body is decorated with the pattern of Chang'an City Tower and the national peony flower of the Tang Dynasty. The bottleneck and the cap are connected. The anti-counterfeiting ring plays the role of bottle opening damage.
Figure 1 Red "Dream Changan" white wine ceramic bottle renderings
2. Packing box design
As shown in Figure 2, the "Internet + anti-counterfeiting" is the mainstay. The red "Dream Changan" white wine packaging box adopts a spring-locked tubular folding carton structure, with yellow castles, peony flowers, auspicious clouds and dragon and phoenix totems. Background, using coated paper, processing by offset printing and partial hot stamping. At the same time, combined with Internet technology, the use of one-time labeling plus two-dimensional code computer network anti-counterfeiting technology, to achieve one thing and one yard. The QR code anti-counterfeiting logo has the characteristics of one-time use, digital uniqueness and confidentiality. When the consumer purchases the white wine with the QR code anti-counterfeit packaging, the one-time anti-counterfeit label of the package is uncovered, that is, the two-dimensional code anti-counterfeit label appears (as shown in FIG. 3), and then the mobile phone scan code is used to enter the wine inquiry system. . As the data center, the wine inquiry system records the result of each scan, and feeds back the corresponding information according to the number of times each QR code is scanned. The first scan code can obtain the information of the wine production package off-line, the wine inquiry system will record the first scan time and mark the information as “Qualifiedâ€; the second scan can get the wine to open for the first time. At the time of the information, the wine inquiry system will record the time of this scan and feedback the last scan time. Every time after the second scan, the system will not record accordingly, but still feed back the package scan time and the first scan time, and send out the message “This wine has been consumed†to achieve anti-counterfeiting purposes. .
Figure 2 Red "Dream Changan" liquor packaging box decoration design
Figure 3 Red "Dream Changan" liquor packaging box security query label
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