The morning's dry goods do not know that we all read no, afternoon equipment cool Xiaobian continue to live text in the forum!
The first person in the afternoon was Ms. Liang Xiaoyi. As the founder and CEO of Hao Tianjun Consulting, Mr. Liang had unique insights into the brand retail operation management. Here, he and Xiaobian listened to Liang's dry goods to share together.
The theme of this sharing is from "game" to "convergence." Liang always throws a question at the opening and asks friends on the scene. What is the environment of the outdoor apparel retail industry in 2017? Most of the friends on the scene felt that they were not ideal.
Keywords: retail transformation scene
Liang always believed that everyone did not find the path and direction of retail transformation. For the outdoor sports development space and the future, Liang always feels optimistic.
Outdoors in 2017 is the biggest potential for growth in apparel.
Offices, homes (fast growth of a category, that is, home soft install), and outdoor are the three most important scenes of clothing.
The demand for outdoor equipment is getting higher and higher. Whether from the perspective of macro policy support or retail business, everyone is constantly looking for new projects and brands. The goal is to meet the needs of consumers as much as possible. .
Keywords: New retail direction
With the flattening of the retail management system and the upgrading of the consumer experience, we must incorporate a great deal of technology into technology. Artificial intelligence has finally come to us.
From the beginning of 1997, many people realized that the franchise model could bring greater profits. In the year 2000, the brand franchise began to take shape. In 2005, it entered the agency model, and the brand market share rapidly increased until 2008~2012. The joint venture model emerged. Everyone used the same model and operational risks coexist. After 2012, everyone faced a very slow commodity circulation cycle that directly affected the return of profits and cash flows. The supply chain was challenged and everyone began to pay attention to product planning and system management. The transformation. From 2014 to 2015, consumer buying habits changed, homogeneity problems eased, omni-channel models emerged, and the supply chain opened up quickly. Until 2017, customer experience and service upgrades entered the era of new retail.
Keywords: retailer brand
The relationship between retailers and brand owners gradually converges and wins. There are more and more local brands in Southwestern Chengdu. Many of them are transformed from the original provincial generation into their own brands. All direct, joint, and all-channel business models are their common attributes.
Keywords: Operating cycle KPI
The average number of days of inventory turnover in China is 153 days, compared with 67 days in Europe and America! Among them, reducing inventory turnover days is the most effective way to increase store efficiency. According to Liang, the only thing that we can control is the number of days sold in stores, which ultimately leads to a reduction in inventory turnover.
Keywords: increase store efficiency change
Four Systems Focused on Change: Retail Management System Store Operation System Team Operation Retail Management Information Delivery System
Mr. Liang said that targeted business enhancement capabilities (operational efficiency) + continuous development of output capabilities (talent ability) + real-time follow-up monitoring capabilities (decision-making criteria) = increased store efficiency (implementation value).
Keywords: Internet bottlenecks
The rapid development of the Internet has caused heavy internal workload. Consumers feel bored and lack of security due to data leaks. Because talents and system mechanisms have not precipitated, the 0 foundation has caused the consequences of the cart before the horse.
Keywords: closed-loop construction, landing terminal, rapid replication
According to Mr. Liang, one of the problems that we are now focusing on is that the headquarters and terminals are not well linked, and the supply chain is not open. Everyone lacks analysis and action improvement suggestions.
Keywords: new retail era return to retail
Based on the coordination of scientific and technological development measures, with full service upgrade as the core, return to retail sales. Not only the consumer's experience, but also the retail management model centered on the service system.
Not just precise push, we have to do is to meet the needs of consumers.
Liang believes that there will be several core platforms in the future, and more and more brands will set up customer experience departments, just like the VIP Club, to establish detailed sales targets, track sales changes in real time, analyze and make real-time decisions. Retail management organizations are flat and decisions are made at the terminal.
Today, Liang was sick and sick but did not affect the effectiveness of the speech because of physical reasons. On the stage, she offered a dry meal for all of us! Thanks to Liang for sharing, ISPO sports industry forum, equipment cool to continue broadcasting!
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