Investment Analysis of China's POS Machine Industry in 2015

The bank's successful transformation of the pos machine has had a phased result, but in the long-term direction, the transformation of the POS machine is not a day's work, and still has a lot of room for improvement. With the continuous advancement and development of e-commerce, the mode of electronic payment terminals will become more and more prosperous, and bank card transactions and POS transactions will also usher in greater development opportunities and challenges.

The terminator of the cash era, electronic payment, is increasingly becoming an integral part of people's daily lives. In the face of this huge demand, domestic mainstream financial pos manufacturers have accelerated into the "fast lane" of development.

Industry insiders pointed out that the rapid development of electronic payment vendors has benefited from good industry prospects. At present, the pos industry has entered a period of steady growth. Judging from the coverage rate of pos terminals, the number of pos machines per capita in China is much lower than that of foreign countries, and the market space is broad. The data shows that China has 13.7 pos machines per 10,000 people. In the United States, the number jumped to 179, while in South Korea it was 625.

According to Yubo Zhiye Market Research Center, with the support of policies, the penetration rate of domestic electronic payment transactions is gradually increasing. The construction of the payment service environment in rural areas is also accelerating. By 2012, at least one bank card per person and the installation of 240,000 pos terminals will be achieved. This will drive the domestic pos market to further improve.

In addition, the rapid development of mobile payment has also brought new growth space for the pos industry. Data shows that in 2010, global mobile payment users reached 108.6 million, an increase of 54.5% compared with 2009. By 2013, Asian mobile payment users will account for 85% of the total number of users in the world, and China's market size will exceed 150 billion yuan. This means that the average annual growth rate of China's mobile payment will exceed 40% in the next 3 to 5 years.

China's bank card and other card industry started in 1985. After more than 20 years of development, China has made great progress. At present, China is recognized as one of the countries with the fastest growth and the greatest development potential in the global card business. As the best way to realize electronic payment, POS payment is closely related to the development of the payment card industry. According to the research of UnionPay, the increase of the proportion of consumption paid by card can increase the national economy by 0.5%. Therefore, the state will focus on supporting and encouraging the development of payment business in the 11th and 12th Five-Year Plan.

With the advent of the 3D era, the network has occupied the dominant position of this society. Nowadays, the payment methods are gradually shifting towards the card swiping. Cash settlement is no longer the mainstream, and the card is used instead of cash. Moreover, the number of POS machines at home and abroad is also growing in a straight line. In 2001, the payment scale of the third-party online payment platform market in China was 1.6 trillion yuan. In 2004, it increased to 23 trillion yuan. In 2007, the market size of China's third-party online payment platform will reach 215 trillion yuan. Since 2010, it has been more than 30% every year. POS machine receipt and payment industry, is a legend, just two years, a rapid development of an industry in the north of the city to quickly cover more than 50%.

From the perspective of China's POS industry, the banking industry is developing faster and faster in the domestic market and occupying a major position in the national market economy. The business launched by the banking industry facilitates people's daily consumption. People go shopping and buy in cash, and when they consume a large amount, they choose bank card payment. When choosing a bank card payment, it is often inseparable from the POS machine.

Industry insiders pointed out that the rapid development of electronic payment vendors has benefited from good industry prospects. At present, the POS industry has entered a period of steady growth. From the perspective of coverage of POS terminals, the number of POS machines per capita in China is much lower than that of foreign countries, and the market space is broad. The data shows that China has 13.7 POS machines per 10,000 people. In the United States, the number jumped to 179 units, while in South Korea it was 625 units.

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