Innovative surface decoration technology to enhance the value of traditional printing

When consumers purchase cars, home appliances, communication products, and daily necessities, product design is an important choice. In the era of near homogenization of products, appearance design has become the focus of brand differentiation, and it is also a magic weapon for manufacturers to compete for the market.

Plastics have characteristics such as light weight, high strength, diversified colors, and ease of forming and processing. These properties can be used to enhance the appearance of the product surface and satisfy consumer's demand for creativity and beauty. Product decoration technology has thus become a very important issue.

The appearance of decorative technologies for plastic products is growing, and traditional painting and printing are being replaced by more functional and creative technologies. How to turn traditional printing to higher added value, and show more creative designs in combination with other technologies?

The "2011 Surface Decoration Innovation Technology Forum" sponsored by Jettun's conference and in-mold decoration information will gather representatives of raw materials R&D, brand companies, design companies, foundries, printing companies, and scientific research scholars across the Taiwan Strait to discuss the appearance of plastic products. The progress of R&D of decorative technology and materials, display of the latest samples of enterprises, further integration of industrial chains, and enhancement of product added value.

The event will be held in Guangzhou from May 19th to 20th, 2011, in the same period as China Plastics.

According to reports, designers from brands such as 3C, automobiles, and home appliances, such as Dell, Asus, Tongfang, General Pan Asia, Chery, Skyworth, Midea, Konka, etc., as well as new material research and development institutions, etc., have participated in previous events. The representatives have brought the latest design trends.

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