Home Style Evolution: What should the future of young people look like?

As the entire group enters the age of marriage, the 90s are gradually becoming the main consumers of real estate and the entire home building materials market. “Younger” has become the main proposition of the entire home industry. In the face of such a new consumer group with a highly aesthetically unbalanced, home furnishing brands are worried about what kind of style will this young people prefer? What is their home like?

In fact, home style iterations are not only the rise of the 90s this time. Just like the evolution of species, in the context of economic development, the domestic home style has also undergone several iterative evolutions. If you want to grasp the trend of future home style trends, you have to look at it.

Show your status in your home style

With the first consumption upgrade, the home style 1.0 also followed. In the context of the economic recovery and the rapid rise of some high-consumer groups, people no longer only rely on the use of furniture itself as the basis for selection, and the style weight is getting higher and higher. In the 1.0 era, the home style became a status symbol.

All kinds of brands that were positioned by Italian luxury and European courts became popular. Compared with practical and aesthetic considerations, the popularity of this style is more irrational than the group stimulated by rapid economic growth.

This trend has continued for a long time, with the rational return of mass consumption. The popular style of home ushered in a second upgrade...

Match taste in home style

After the luxury of home furnishing led by some high-consumer groups, with the substantial improvement of the mass economy, people have lost interest in the display of wealth and social status. At the same time, with the rise of the home furnishing giants such as IKEA in the Chinese market, personal aesthetics and tastes started the next round of fashion.

In this upgrade, there is no absolute dominant style - Japanese style, Nordic style, modern style, new Chinese style, American style... countless kinds of furniture styles compete on the same stage. Consumers match their aesthetic tastes through a unified and coordinated style.

In the era of home style 2.0, people have begun to understand how to express themselves through the style of home. However, this kind of display is still in its infancy, and in the context of the increasingly obvious individualized demand of new consumer groups, it can be seen from the style of the home head enterprise, and the home style is welcoming the third popular upgrade.

Customize your home style with your personal interests

The only "same" of this young man is that everyone is "different." Although in the long development of the home industry, a variety of home styles have been derived, but the traditional single design style division still can not meet more personalized home needs after the 90s. A variety of niche, novel, and independent personalized needs are emerging in the home market.

According to Micael Dahlén, a consumer behavior expert, “The home is a place to showcase individuality, culture and ethnicity, and people are increasingly concerned about the personalization of home products.”

In response to this situation, IKEA took the first step.

In the fiscal year 2018 conference, IKEA proposed a new brand proposition - "make home yours" means "a little more home." In order to elaborate on this idea, at the press conference, IKEA also displayed three “homes” created for people with different needs and individualities.

Although IKEA products are used in every space, the product style is not exactly the same. The creation of the three "home" spaces does not belong to any known style, but is created from the personality and interest of its users. The "home" in the mix and match reveals the obvious "owner personality".

As we all know, for a long time, in addition to being cheap and practical, the biggest feature of IKEA products is tonality, and Lin's wood industry has always followed the system's style. This time, the two methods of breaking the unification and shaping the personal style are undoubtedly releasing signals to the whole industry. The boundaries of traditional home style will soon be broken. The custom home style with personal interests and personality will be the next trend. .

Back to the beginning of the article, what should the future of young people look like?

- What are they like and what the family is like.