Despite the global 3D printing market boom, in 2016, including HP, Stratasys and other 3D printing new products, GE has more than 1.4 billion US dollars to buy European 3D printing company SLM Solutions Group and Arcam, In the face of the consumer market, it has been difficult to break through the bottleneck. Recently, many 3D printing manufacturers have adjusted their operations. For example, 3D Systems and MakerBot have all announced their abandonment of the consumer market. In the future, they will focus on 3D printing parts and equipment and commercial fields. development of.
The global 3D printing market potential is highly optimistic, and once became the new darling of the industry and Kickstarter and other fundraising platforms, but due to the poor quality of 3D printing materials, the lengthy and complicated printing process, the consumer market acceptance can not be significantly increased In addition, the 3D printing industry has not yet established a complete ecosystem and customized manufacturing system, including software services and sales channels, and the production capacity of 3D printing technology still needs to be improved, which makes the 3D printing market develop. In trouble.
In recent years, 3D Systems has been committed to creating consumer 3D printing products. Vyomesh Joshi, CEO of 3D Systems, has been with HP for 30 years. After joining 3D Systems, he decided to suspend the development of the consumer market. Joshi admits that everyone is in the 3D column. India has overestimated what will happen in the next two years. 3D printing in the consumer market has not much room for development. The average consumer uses 3D printing times. Therefore, 3D Systems does not plan to develop in this direction. , and has discontinued Cube desktop 3D printing products.
3D Systems believes that the 3D printing industry is facing a turning point. 3D printing will not become the mainstream of production overnight. It is expected that it will take several years for 3D printing to have a stable position in production applications, but the next 2~ Three years will be an important period of transformation, including aerospace, medical and other applications will have major changes, and 3D Systems will be in this important position of transformation.
3D printing company MakerBot has promoted the home 3D printing market and spared no effort. It has been confident to promote 3D printing to the general family, but finally kicked the iron plate. MakerBot not only abolished employees many times, but even decided to change the course and announce Commercial products will be the focus of future development. MakerBot executives admit that the consumer market is still not ready for 3D printing technology, the future development focus will be transferred to the commercial market, attacking office and school and other business opportunities.
In fact, in recent years, MakerBot has frequently changed its CEO. Later, it was acquired by Stratasys, which is the focus of commercial 3D printing. The current CEO Jonathan Jaglom acknowledged that the 3D printing consumer market is not yet in place. In the past, the industry has been printing the market for 3D. There are too many false expectations, and now the new direction of Makerbot will be a necessary step to promote 3D printing, because many of the latest computer technologies are first from the office or school, and when the technology is more mature, then gradually apply to the home market, the future Makerbot still has the opportunity to follow the same path and return to the home market.
At present, the main 3D printing manufacturers include Stratasys, 3D Systems, EOS GmbH, Mcor Technologies and EnvisionTEC GmbH. Although the domestic 3D printing market is not as expected, and the leading manufacturers Stratasys and 3D Systems have experienced a decline in revenue, Stratasys used to 3D printing products shipments fell by 32%, while 3D Systems shipments fell by 66%. However, the commercial market is still worth looking forward to. The industry has adjusted its existing business and operation models to create small-scale customized products such as aircraft parts. , prosthetic and dental products.
In addition, HP has also set a five-year plan for 3D printing business. For 3D printing new products, it will aim at high-volume production, and has the opportunity to reduce manufacturing costs by about 50%, compared with the price of general consumer 3D printing products. Hundreds of thousands to thousands of dollars, HP's new products will lock in the high-priced commercial market.
(Editor)
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