The reporter conducted on-the-spot visits and found that this factory direct customization model is actually integrating the production plant area with the product experience hall. In the product experience hall, the reporter found that the transparent glass viewing platform can provide a bird's-eye view of the entire production area of ​​the factory. Every link in the production process is “naked†in front of the guests, and you can see at a glance.
“I always thought that buying custom furniture can only be done in hypermarkets. Recently I heard friends say that Hankou Hanhuang Road has a custom furniture factory store, you can go directly to the factory to customize your favorite furniture, so as to save the intermediate link expenses, manufacturers directly let profit To the owner, I am going to go to the custom furniture at home.†Recently, Chen Qiong, who was in the process of renovation, heard that it was very exciting to go directly to the factory to customize the furniture.
The reporter conducted on-the-spot visits and found that this factory direct customization model is actually integrating the production plant area with the product experience hall. In the product experience hall, the reporter found that the transparent glass viewing platform can provide a bird's-eye view of the entire production area of ​​the factory. Every link in the production process is “naked†in front of the guests, and you can see at a glance. There is a product exhibition hall on the second floor. At the same time, the factory also has a full-time consultant. Customers can customize wardrobes, cabinets, beds and other furniture items according to their own needs.
According to Wu Songzhu, chairman of Mudemu, the establishment of this “naked production model†stems from two considerations. First, the quality of production is excellent, and customers are not afraid to test it. For the customers of Mudemu, each person can get a special account. In addition to the on-site inspection of the factory store, the customer can also go online to complete the online supervision of their customized products. Second, Mudemu is not in Wuhan now. Setting up the facade exhibition hall reduces the overall marketing expenses, reduces the expenses of the intermediate links, and directly gives benefits to customers. All customers enjoy the factory to get the price. Compared with the same quality finished brand furniture, the price is half or less.
In the product experience pavilion, through the on-site visits and experiences of various styles of cabinets, wardrobes, wooden doors, decorations and other samples, the guests said that the “transparent factory shop†model is more in line with their consumer needs. At the same time of high quality and low price, the after-sales service is also provided directly by the manufacturer to ensure peace of mind.
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Jiangmen Jianghai Jianshang Houseware Co.,LTD. , https://www.jm-jianshang.com