Exploring Green Food Packaging Design (2)

Design elements

1. Text

Text is the crowning touch to packaging design. The artistic charm of the font is endless, and it can be combined with words and figures, words and letters. For example, the export of green food can be expressed in the traditional calligraphy arts. The products sold in China can be processed in the distortion of modern fonts. In addition, the green label design of green food packaging is also a problem that is easily overlooked. From the current market, some green food packages on the packaging of green labels are still not standardized, and do not meet the relevant specifications in the “Handbook”. For example, some packaging will change the font of the words “green food logo is permitted by the China Green Food Development Center”. At the same time, there are strict regulations for signs and standard words, and the layout and design between the green label and the main body of packaging should also pay attention to a reasonable position and size. Under normal circumstances, the basic characters such as green label, green food name, product name, manufacturer, and capacity are all arranged on the main display surface of the package. The functional explanatory texts and data characters are often arranged on the side or the back of the package and require regular printed fonts.

2. Graphic pattern

The graphic patterns in the packaging often occupy most of the packaging image and even occupy the entire screen. Therefore, the position of the graphic pattern in the packaging image is very important. As a design language, the graphic pattern is to express the internal and external elements of the image and convey the information to consumers in the form of visual images. The important function of graphic design is that it visualizes the subject of package content in the form of art. People can directly or indirectly feel the content of the product and the desires it brings, based on visual patterns that are intuitive and intuitive. For example, the graphic design of milk powder packaging can adopt more pleasing, lively and healthy shapes, expressing health and nutrition effects, giving people a sense of vitality; the graphical design of exported green food can adopt the symbols of traditional Chinese cultural characteristics, reflecting China. The characteristics of traditional cuisine.

3. color

Color is an important factor in beautifying and highlighting products. The use of packaging colors is closely related to the conception and composition of the entire screen design. It is based on people's association and the habit of color, and a high degree of exaggeration and discoloration is a means of packaging art. In green food packaging, different colors represent different green food efficacy. For example, aquatic products and beverage-based green foods should be designed with a cool and quiet feeling of blue and green; green foods for grain and oil, livestock and poultry should be used with vitality. , positive feelings of red and yellow are designed. The color design in green food packaging should reflect the content and nature of green food and cater to consumers' psychological needs. Designers should study the habits and preferences of consumers and the changing trends of international and domestic fashion colors to enrich the visual effects of packaging and affect consumers' desire to purchase.

Design procedure

The program includes product function requirement analysis, product specification definition, design scheme implementation, and printed product manufacture. For the above four phases, the main considerations are technical and economic factors such as market consumption demand, product quality, cost, and feasibility of manufacturing technology. Functional requirements analysis and product specification definition are the stages for asking questions and investigating and analyzing. The purpose is to understand some characteristics of green foods so that further design work can be done. If you take the general green food as an example, you should fully understand the design before designing. The characteristics, status, use, raw materials, performance, specifications of the green food, and the age, psychology of the consumer, etc., to determine whether the green food is boxed or bottled and packaged in size, material, capacity, size of the sales package, and what is used Kind of hue and so on.

The main task of the implementation phase of the design plan is to conceive and determine the design plan. The difference between the design of green food packaging and ordinary packaging is that most of the packaging main body has a combination of green labels above the display surface. Some packaging has already been packaged and sold on the market before it has been granted access to the green food mark. According to the specifications of the “Manual”, the Green Label series graphic is placed at the top of the screen and maintains a certain proportional relationship with the packaging (tags). It is not allowed to change the position without permission, and no other colors and graphics are allowed to be stacked. This ensures the overall image of the package as a whole. Some packaging is designed after obtaining the right to use the green food logo. The design method based on the name of the green food may be adopted. The green food logo is placed in the prescribed position and the product name is placed on the main display surface of the packaging. , so that consumers can understand the effectiveness of the green food from the name of the green food. Green food products are rich in color, cold and warm colors can be used, the key is to have a sense of color integrity, combined with the green standard harmonious and vivid.

The printed product stage is critical. A good packaging design requires excellent print quality to make the work perfectly reflected. For different green food packaging shapes, different packaging materials, different printing methods can be used. Designers should keep track of material selection and printing process to ensure the final printing effect.

In recent years, the consumption of green food has become a trend that has gradually become a symbol of modern people's quality of life. The packaging design of green food as part of modern artistic creation is a manifestation of modern culture. Designers must consider and study technical aesthetics and commodity aesthetics so that the product achieves the unity of the material use value and the spiritual aesthetic value. The use of environmentally friendly materials to convey to consumers the concept of no pollution, safety, quality, and nutrition is the only way to increase the brand image of green food companies and expand market share.