Digital printing processing has gone from proofing to small and medium batch production stage. Digital printing equipment has passed the product introduction period and entered the growth and maturity period. Because the advantages of digital printing production methods are still irreplaceable in the short term, so it is still in the product recession period. There is a way to go, this is something that our digital printing industry practitioners should be happy about.
During the introduction of digital printing processing, along with the characteristics of low customer acceptance, high cost, and high defective rate, at that time, we made 5 meters an hour, and an order of tens of meters was already busy, because the ink is not mature, Frequent disconnection, the pass line became a prominent feature of the products of that period, the corresponding cost is also high, and the charges are also high. But because the output is very low, the overall market is considered to be in the cultivation stage.
With the increasing acceptance of customers, the digital printing process and equipment have gradually matured and improved, and digital printing processing has entered a growth period and a mature period (the real mature period should be the popularization of industrial nozzle equipment), this time for processing customers to do The following are:
1. Improve quality: use stable equipment, use ink with environmental protection certification, reduce the defective rate.
2. Increase output: train skilled operators, unify equipment configuration, expand production capacity, and share fixed costs.
3. Emphasize brand influence: From equipment, consumables, fabrics, design drawings, exhibition halls, to achieve high-end quality assurance, to ensure quality, is to guarantee the brand.
4. Appropriately reduce the price: the opponent of digital printing processing is not only other digital printing processing manufacturers, but also the subversion of silk screen, round screen and flat screen printing. The processing cost of digital printing and equipment investment, depreciation, consumables, defective rate, plant fixed cost, labor cost are all closely related, many digital printing factories in order to blindly reduce costs, use the lowest price equipment, the lowest price ink, the most In a factory building with a low-quality environment, it is clear that the price of the order received is almost the lowest, and there is not much room for profit. Other processing companies adopt unified models and do unified color management to ensure that production can be synchronized at the same time, so that the requirements for operators are not high, and there is no need to worry about receiving the order and not knowing what machine to produce, so The overall labor cost is also low, because of a stable production environment, mature consumables configuration, and low defective rate, forming a high-end product brand and image.
If the two cases are evaluated according to profit, I believe that the production cost is controlled far less than the price difference of the order. China ’s current stage of development can no longer do more and more low-end, mid-to-high-end quality is the room for development .
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